Episodios

  • Clarity vs. Confusion in Sales & Marketing with Brad Alexander
    May 20 2025

    If you're a business owner struggling with messaging, lead flow, or clarity on next steps—this is a must-listen!

    In this episode, host Alan Bennett sits down with Brad, a former pastor-turned-marketing strategist, to unpack the surprising overlap between ministry and business—and why clarity is the most underrated business advantage.


    ⏱️ Chapters:

    [00:35] From Ministry to Marketing -Brad’s Story

    [03:30] Why Character Still Wins in Business

    [08:45] When Things Go Wrong: The Refund Story

    [13:35] Why Clarity Always Wins

    [17:00] Fixing the Real Problem in Your Sales Process

    [22:30] Earning Trust Without Pitching

    [27:00] Farming, Fishing & Hunting: Understanding Your Marketing Mix

    [33:00] What to Do When You Attract the Wrong Clients

    [36:00] Raising Prices Without Losing Loyalty

    [45:00] The Messy Process of Getting Clear


    🔗 Resources Mentioned:

    The 1-Page Marketing Plan by Allan Dib

    Brad’s Diagnostic Tool: “Clarity First Diagnostic” — reach out via https://clarityalwayswins.com/



    ✅ Enjoyed this episode? Don’t forget to:

    👍 Like

    🔔 Subscribe

    💬 Drop a comment—what part hit home for you?



    #TrustBuiltPodcast #MarketingClarity #Entrepreneurship #BusinessGrowth #StoryBrand #LeadershipDevelopment #ClarityAlwaysWins #SmallBusinessSupport

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    48 m
  • Leaving a Steady Job to Start a Business: Brad’s Story of Risk & Reward
    May 13 2025

    If you've ever wondered "Can I really start my own business & be successful?"

    This episode is for you!


    In this episode, Alan sits down with Brad Alexander—former pastor turned marketing strategist—to explore what it really takes to build a business from scratch when your back's against the wall.


    ⏱️ Chapters:

    00:00 – Brad’s First Hustle: The Mint Toothpick Story

    00:26 – Meet Brad Alexander + How Entrepreneurship Found Him

    03:00 – From Ministry to Marketing: A Risky Career Pivot

    09:53 – Building a Business with No Safety Net

    15:10 – The Deadline That Changed Everything

    20:04 – Brad’s First Big Win (and What Made It Work)

    25:17 – The Power of Mentorship and Community

    29:10 – Innovation, Value, and Doing Work You Actually Like

    34:35 – Real Talk: Misconceptions About Entrepreneurship

    39:11 – What Brad Would Tell His Younger Self


    -----


    🔗 Connect with Brad Alexander

    🌐 https://clarityalwayswins.com/

    💼 LinkedIn: Brad Alexander

    📧 Book a no-pressure clarity call via the site


    -----

    Connect With Alan

    🌐 https://www.trustbuiltsolutions.com/

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    45 m
  • Trust Over Control: How to Lead a Self-Sustaining Business with Stan Zylowski
    May 6 2025

    If you’re an entrepreneur, executive, or team leader focused on growth without losing your purpose, this is a must-listen.


    In this episode of the TrustBuilt Podcast, host Alan Bennett sits down with entrepreneur and leadership expert Stan Zylowski, co-founder of Movista.


    We talk...

    [00:00] Stan's Origin Story & Early Hustle

    [20:00] Leadership, Feedback, and Company Culture

    [38:00] Execution Over Ideas & Communicating Value

    [44:00] Serial Entrepreneurship & Finding Your Role

    [51:00] Final Lessons on Trust, Culture, and Growth


    🔗 Resources and Links Mentioned:

    Learn more about TrustBuilt and the TrustBuilt Podcast: https://trustbuilt.solutions/podcast


    Take the Free Business Freedom Assessment: https://businessgrowth-alanbennett.scoreapp.com


    Learn more about Movista: https://www.movista.com


    #businessgrowth #entrepreneurship #businesstips

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    53 m
  • How to Build a Self-Sustaining Business with Russ Collins
    Apr 29 2025

    Feeling trapped by your business?


    In this episode of the TrustBuilt Podcast, host Alan Bennett sits down with entrepreneur Russ to talk about how business owners can finally break free from daily operational chaos.


    We talk...

    ✅ What owner dependency looks like (and how to recognize it early)

    ✅ Why building trust in your team is non-negotiable for growth

    ✅ The hidden costs of being the bottleneck

    ✅ Real examples of delegation and scalable systems in action

    ✅ How business freedom leads to higher company value

    ✅ Transition planning tips for long-term success


    Resources and Links Mentioned:

    🔥 Download the FREE Guide:https://www.trustbuiltsolutions.com/resources

    🎯 Learn More About TrustBuilt: https://trustbuilt.solutions

    📖 Recommended Read: The 8 Key Drivers of Company Value (Available on request via TrustBuilt)


    #businessgrowth #entrepreneurship #businesstips

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    40 m
  • The Truth About Service Businesses: It’s Not Tech, It’s Trust with Jason Robinson
    Apr 23 2025

    “Culture trumps everything."

    In this episode of The TrustBuilt podcast, host Alan Bennett sits down with Jason Robinson, co-founder of IntegraTech, to discuss his journey from corporate IT to entrepreneurship.


    He opens up about the challenges of running a service-based business, the importance of trust and relationships, and how he’s building a company culture that aligns with his values.


    📌 Resources & Links Mentioned:

    Jason Robinson’s Company: IntegraTech

    Book: The E-Myth Revisited by Michael E. Gerber

    Learn more about Strength Assessments for Teams: Gallup StrengthsFinder


    🔗 How to Connect with Jason:

    Website: https://integritech.io/

    LinkedIn: https://www.linkedin.com/in/robinsonjas/

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    42 m
  • Why You Shouldn’t Hire Based on Skills Alone with Roxanne Martino
    Apr 14 2025

    The Secret to Better Teams, Higher Retention, and Real Growth? Core Values.

    In this episode, we sit down with Roxanne Martino to discuss the power of hiring based on core values. Beyond technical skills, finding team members who align with your company’s mission and culture leads to stronger collaboration, better retention, and a thriving workplace.


    Key Topics Covered:

    ✅ The importance of hiring for values alignment, not just skills

    ✅ How to craft interview questions that reveal a candidate’s core values

    ✅ The role of trust and communication in workplace culture

    ✅ Practical strategies for fostering a positive, high-performing team

    ✅ The long-term benefits of prioritizing culture in business growth


    📌 Resources & Links Mentioned:

    Gallup StrengthsFinder – Discover and develop your team’s strengths

    The Pros of Positive Work Culture – Related blog post on how culture impacts the bottom line

    Building a Team That Embodies Your Values – Nurture email on hiring beyond the resume

    Thinking Outside the Financial Box: Three Ways to Measure Success – Free resource for redefining business success

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    38 m
  • How to Build a Business That Speaks For Itself with Cari Kaufman
    Apr 8 2025

    if you're tired of cookie-cutter marketing and looking to reconnect with your ‘why’—this one's for you!

    In this episode of the TrustBuilt Podcast, host Alan Bennett sits down with Cari Kaufman, founder of Storyteller Wordsmith, to unpack how storytelling, authenticity, and trust can transform a small business’s marketing strategy.


    👇 CHAPTERS:

    00:00 - Welcome & Introducing Cari Kaufman

    00:12 - The Story Behind "Storyteller Wordsmith"

    01:52 - What Is Copywriting (and Why It Matters)?

    03:00 - What Most Business Owners Miss About Marketing

    05:00 - Storytelling as Business Therapy

    07:04 - Why Connection to Your 'Why' Changes Everything

    10:22 - Helping Business Owners Overcome Fear

    13:25 - Defining a Unique Marketing Message

    16:00 - Building Custom Marketing Strategies

    18:52 - Compassion, Connection & Competency in Business

    21:00 - The Launch Phase: From Vision to Visibility

    23:20 - Why Analytics + Storytelling = Smart Marketing

    26:44 - Preventing Stagnation with Content Ecosystems

    30:20 - Understanding Business Owner Personality Types

    33:20 - Building Trust Across Styles (Visionaries vs. Analysts)

    37:50 - When Cari Says "No" (and Why That Builds Trust)

    41:40 - How Cari Defines a "Touchdown" Win

    44:50 - Final Takeaway: Great Marketing Honors Your Story


    ✅ Connect with Cari Kaufman:

    Website: https://storytellerwordsmith.com

    LinkedIn: https://www.linkedin.com/in/carikaufman

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    48 m
  • From Creative Sparks to Business Success with Bea Apple
    Apr 1 2025

    What does it take to turn creativity, resilience, and a bold vision into a successful business? In this episode of The TrustBuilt Podcast, Bea Apple, founder of Hillfolk, shares her unconventional journey from engineering to entrepreneurship, building a thriving craft business that’s about to launch in 1,500 Walmart stores nationwide.


    Key Takeaways from This Episode:

    ✅ Entrepreneurship is a mindset, not just a business model.

    ✅ You don’t need a perfect plan—just the courage to start. .

    ✅ Your business should solve a real problem.

    ✅ Scaling a small business requires innovation.

    ✅ Great businesses don’t just serve customers; they build communities.

    ✅ Authenticity builds trust.

    ✅ A business must evolve to survive.


    Resources & Links Mentioned:

    📌 Hillfolk (https://hillfolk.com/) – Bea’s craft store and creative community

    📌 Hillfolk Craft Kits at Walmart (Launching soon!)

    📌 The Ideal Team Player by Patrick Lencioni – A must-read on hiring the right people

    📌 The E-Myth by Michael Gerber – Understanding why small businesses fail and how to build a scalable system

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    39 m
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