How to Build a Business That Speaks For Itself with Cari Kaufman

if you're tired of cookie-cutter marketing and looking to reconnect with your ‘why’—this one's for you!

In this episode of the TrustBuilt Podcast, host Alan Bennett sits down with Cari Kaufman, founder of Storyteller Wordsmith, to unpack how storytelling, authenticity, and trust can transform a small business’s marketing strategy.

👇 CHAPTERS:

00:00 - Welcome & Introducing Cari Kaufman

00:12 - The Story Behind "Storyteller Wordsmith"

01:52 - What Is Copywriting (and Why It Matters)?

03:00 - What Most Business Owners Miss About Marketing

05:00 - Storytelling as Business Therapy

07:04 - Why Connection to Your 'Why' Changes Everything

10:22 - Helping Business Owners Overcome Fear

13:25 - Defining a Unique Marketing Message

16:00 - Building Custom Marketing Strategies

18:52 - Compassion, Connection & Competency in Business

21:00 - The Launch Phase: From Vision to Visibility

23:20 - Why Analytics + Storytelling = Smart Marketing

26:44 - Preventing Stagnation with Content Ecosystems

30:20 - Understanding Business Owner Personality Types

33:20 - Building Trust Across Styles (Visionaries vs. Analysts)

37:50 - When Cari Says "No" (and Why That Builds Trust)

41:40 - How Cari Defines a "Touchdown" Win

44:50 - Final Takeaway: Great Marketing Honors Your Story

✅ Connect with Cari Kaufman:

Website: https://storytellerwordsmith.com

LinkedIn: https://www.linkedin.com/in/carikaufman