Episodios

  • Creating the Story Your Numbers Are Telling

    Creating the Story Your Numbers Are Telling
    May 20 2025
    Do you know if your client's business is moving forward with all the data collected? This week on the Spin Sucks Podcast, Gini Dietrich is talking about how you can take your client's data and uncover the why behind the number by asking the questions they haven't asked yet.
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    14 m
  • How to Measute Outcomes, Not Just Activity

    How to Measute Outcomes, Not Just Activity
    May 13 2025
    The PESO Model© will help you build an integrated communications strategy, but if you're not measuring the right things - the outcomes it's creating - then you're going to have a hard time proving it. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to stop measuring your activity, and start putting some real numbers around the outcomes you're creating.
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    19 m
  • The PESO Model©: It's All About Integration

    The PESO Model©: It's All About Integration
    May 6 2025
    Doing a little bit of everything - picking and choosing tactics - is NOT using the PESO Model©. This week on the Spin Sucks Podcast, Gini Dietrich is talking about the real power of the model: the integration. When you have a fully integrated PESO Model© strategy, then you have a replicable system that works in your sleep, with each element re-inforcing all of the others, and *that* will never be achieved by choosing and deploying individual tactics.
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    17 m
  • Rethink, Refine and Future Proof Your Communications Strategy

    Rethink, Refine and Future Proof Your Communications Strategy
    Apr 29 2025
    As economic uncertainty and the pace of technological change increases around the world, the communications plans you made late last year might already need an update. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking you through how you should be reviewing and updating your communications plans in light of this constantly changing environment.
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    17 m
  • The Evolution and Elevation of the PESO Model©

    The Evolution and Elevation of the PESO Model©
    Apr 22 2025
    A lot has changed since the PESO Model© was first released in 2014 - marketing and communications have all seen massive change - but the model has been there through it. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing the evolution and elevation of the PESO Model, so that the marketing communications professionals who use it continue to be the best of the best in the industry.
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    17 m
  • What AI Can Do and Why it Can't Replace You

    What AI Can Do and Why it Can't Replace You
    Apr 15 2025
    AI adoption in the PR industry has been huge, but you're not at risk of being replaced. AI is taking over the work that ultimately, we don't want to be doing, and on today's episode of the Spin Sucks Podcast, Gini Dietrich is sharing exactly how to get started, and where your human touch is, and will remain, needed.
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    17 m
  • The Enterprise Integration Gap

    The Enterprise Integration Gap
    Apr 8 2025
    When customer journeys are non-linear, and happening around the world, a one-size fits all approach to marketing an communication just doesn't work - but picking and choosing individual tactics from the PESO Model© won't fix the problem - you need a whole strategy. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how large organizations operating internationally can fill that gap, improve performance and bring consistency to your operation.
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    22 m
  • [Replay] The 5 Kinds of Stories You Need to Tell

    [Replay] The 5 Kinds of Stories You Need to Tell
    Apr 1 2025
    Being a good communicator means being able to effectively tell stories - that is what helps you build trust and relationships. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the stories that work best in business and how you can get comfortable telling them.
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    18 m
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