Using the PESO Model© as Your Marketing Operating System

On this week’s Spin Sucks podcast, Gini Dietrich digs into IBM’s new CMO Revolution study and what it means for the future of marketing leadership. The report makes one thing clear: the next decade won’t belong to the marketers with the biggest budgets. It will belong to the CMOs with operational courage—those willing to dismantle outdated systems and rebuild for an AI-powered marketplace moving at the speed of a microsecond. She shows you how the PESO Model© has evolved into a full marketing operating system, helping CMOs close the execution gap and deliver: Precision, prediction, and protection at scale Integrated, measurable strategies that strengthen first-party data and customer relationships A perpetual growth engine that balances AI speed with human creativity If operational courage is the price of survival, PESO is the playbook.