The Spin Sucks Podcast with Gini Dietrich Podcast Por Gini Dietrich Founder of Spin Sucks arte de portada

The Spin Sucks Podcast with Gini Dietrich

The Spin Sucks Podcast with Gini Dietrich

De: Gini Dietrich Founder of Spin Sucks
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 We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together. Economía Exito Profesional
Episodios
  • Creating the Story Your Numbers Are Telling

    Creating the Story Your Numbers Are Telling
    May 20 2025
    Do you know if your client's business is moving forward with all the data collected? This week on the Spin Sucks Podcast, Gini Dietrich is talking about how you can take your client's data and uncover the why behind the number by asking the questions they haven't asked yet.
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    14 m
  • How to Measute Outcomes, Not Just Activity

    How to Measute Outcomes, Not Just Activity
    May 13 2025
    The PESO Model© will help you build an integrated communications strategy, but if you're not measuring the right things - the outcomes it's creating - then you're going to have a hard time proving it. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to stop measuring your activity, and start putting some real numbers around the outcomes you're creating.
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    19 m
  • The PESO Model©: It's All About Integration

    The PESO Model©: It's All About Integration
    May 6 2025
    Doing a little bit of everything - picking and choosing tactics - is NOT using the PESO Model©. This week on the Spin Sucks Podcast, Gini Dietrich is talking about the real power of the model: the integration. When you have a fully integrated PESO Model© strategy, then you have a replicable system that works in your sleep, with each element re-inforcing all of the others, and *that* will never be achieved by choosing and deploying individual tactics.
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    17 m
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