Why Speed Matters in Crisis Comms: Lessons from a Kiss Cam Gone Viral

What do you get when you combine a Coldplay concert, a viral Kiss Cam moment, a silent startup, and Gwyneth Paltrow? A crisis communications case study for the ages. In this episode of the Spin Sucks Podcast, Gini Dietrich breaks down the real-time brand meltdown sparked by a now-infamous Kiss Cam and what every comms pro can learn from it. You'll learn why timing is everything, how to prevent an awkward moment from becoming a full-blown scandal, and what to do when your CEO trends on TikTok. We’ll cover: How to build a proactive crisis plan (before it’s too late) What to do in the first hour of a PR firestorm Why silence is no longer strategicHow to keep a moment from spiraling into a movement (or how to prevent an issue from becoming a crisis) Whether you’re crisis-tested or just crisis-curious, this episode will help you stay ready, stay fast, and stay in control of your narrative. Listen in—before your brand becomes the next internet punchline. Join the Spin Sucks Community for deeper discussions: ⁠⁠https://spinsucks.com/spin-sucks-community⁠⁠ Follow Spin Sucks on LinkedIn, TikTok, and Instagram for weekly tips.