📌 OFFERS

JOIN CASHBLACK FOR FREE AND GET A CASH SIGN-UP BONUS: https://bit.ly/4jSgLKb

BOOK A CONSULTATION TO NAVIGATE BUSINESS, ENTREPRENEURSHIP AND LIFE IN GHANA AND WORLDWIDE: https://thesoundofaccra.com/consultations

SIGN UP TO OUR FREE NEWSLETTER: https://thesoundofaccra.com/newsletter

In this episode, Adrian speaks with Matthew Addai, founder and CEO of Cash Black and Afro Affiliate. Matthew shares his entrepreneurial journey and the mission behind his platforms, which aim to support Black-owned businesses. Cash Black is a Cash back platform rewarding British and American consumers for shopping at Black-owned businesses, while Afro Affiliate connects these brands with affiliates to drive growth. The discussion covers the origins of these platforms, the challenges of educating consumers about Cash back and Affiliate Marketing, and the broader goal of addressing economic disparities within the Black community.

Enjoy the episode 🙂

Episode Show Notes: https://thesoundofaccra.com/matthewaddai

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linkedin

✉️ Email: adrian[at]thesoundofaccra.com

🔗 CONNECT WITH MATTHEW AND HIS COMPANIES

👥 Linkedin: https://www.linkedin.com/in/mattyaddai/

📱Cashblack: https://cashblack.com/

📱Afrofiliate: https://www.afrofiliate.com/

🕙 TIMESTAMPS

00:00 Intro

02:01 Matthew's Addai

04:38 CashBlack and Affiliate Marketing Explained

08:18 How Cash Back Works

09:47 Sustainability of the Model

10:00 Revenue Generation Strategies

11:43 Cashblack Website and App

17:44 Community Goals and Impact

19:07 Self-Launch in the US

19:34 Focus on the US Market

20:05 Understanding the Diaspora

22:34 Free Money

23:04 Barriers to Cashback Usage

24:54 How Cashblack Works

26:02 Diverse Brand Offerings

27:54 Challenges in Onboarding Brands

34:39 Mindset Behind Perseverance

37:00 Vision for Cash Black's Future

39:02 The Value of Black...

📌OFFERS

WIN A £100 AMAZON VOUCHER BY ENTERING OUR GIVEAWAY: Tag and follow @jasonagbodza and @thesoundofaccra on either Instagram, TikTok or Linkedin and share a screenshot of this episode in order to win. Winners will be picked at random and announced in May. Bonus entries for tagging a friend and leaving a comment on the YouTube video.

MONEY LADDER BY FRANKLIN ASANTE: https://amzn.to/4d3Ql5y

HOW TO OWN THE WORLD BY ANDREW CRAIG: https://amzn.to/4meVpbJ

BOOK A CONSULTATION TO NAVIGATE BUSINESS, ENTREPRENEURSHIP AND LIFE IN GHANA AND WORLDWIDE: https://thesoundofaccra.com/consultations

SIGN UP TO OUR FREE NEWSLETTER: https://thesoundofaccra.com/newsletter

In this snippet, Ato Jay, Host of the Savvy Wallet Podcast gives his personal advice for managing finances and investing, not just taken from Finance and Wealth Experts he's interviewed on his podcast, but also from his own personal experience and investing journey.

Watch the full episode here: https://youtu.be/5tN_A2W_prE?si=Cx8w3LOB3PXUGHTc

Listen to the full episode: https://www.thesoundofaccra.com/ato

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linkedin

✉️ Email: adrian[at]thesoundofaccra.com

🔗CONNECT WITH ATO JAY AND SAVVY WALLET

📱 Instagram: https://www.instagram.com/itsatojay/

📺 YouTube: https://www.youtube.com/channel/UClcpievu8I8DljeREnUoUGQ

🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

🎥 WATCH SEASON 7 EPISODE FIVE WITH JASON AGBODZA:...

📌OFFERS

WIN A £100 AMAZON VOUCHER BY ENTERING OUR GIVEAWAY: Tag and follow @jasonagbodza and @thesoundofaccra on either Instagram, TikTok or Linkedin and share a screenshot of this episode in order to win. Winners will be picked at random and announced in May. Bonus entries for tagging a friend and leaving a comment on the YouTube video.

MONEY LADDER BY FRANKLIN ASANTE: https://amzn.to/4d3Ql5y

HOW TO OWN THE WORLD BY ANDREW CRAIG: https://amzn.to/4meVpbJ

BOOK A CONSULTATION TO NAVIGATE BUSINESS, ENTREPRENEURSHIP AND LIFE IN GHANA AND WORLDWIDE: https://thesoundofaccra.com/consultations

SIGN UP TO OUR FREE NEWSLETTER: https://thesoundofaccra.com/newsletter

Adrian sits down with Ato Jay, host of the Savvy Wallet podcast and a senior Tech consultant, for a deep dive into personal finance, wealth creation, and the power of mindset, following Ato's recent trip to Ghana. He shares his own journey, from navigating student debt to owning property, illustrating how anyone can start building wealth, even with modest means.

Enjoy the episode 😊

EPISODE SHOW NOTES: https://www.thesoundofaccra.com/ato

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linkedin

✉️ Email: adrian[at]thesoundofaccra.com

🔗CONNECT WITH ATO JAY AND SAVVY WALLET

📱 Instagram: https://www.instagram.com/itsatojay/

📺 YouTube: https://www.youtube.com/channel/UClcpievu8I8DljeREnUoUGQ

🕙 TIMESTAMPS

00:00 Intro

03:12 Ghana Trip Insights

09:08 Create Your Own Opportunities

11:10 Podcast Evolution: Niche in Wealth & Finance

15:20 Investing in Global Economic Growth

19:09 Financial Education Essentials

21:47 Turning Financial Setback into Growth

25:50 Overcoming Podcast Insecurities

26:39 Overcoming Motivation Hurdles

31:05 Understanding Personal Finance Mindset

33:45 Investing for Wealth Building

38:52 Personalise Your Financial...

OFFERS

WIN £100 BY ENTERING OUR CASH GIVEAWAY: Tag and follow @jasonagbodza and @thesoundofaccra on either Instagram, TikTok or Linkedin and share a screenshot of this episode in order to win. Winners will be picked at random and announced in May. Bonus entries for tagging a friend and leaving a comment on the YouTube video.

BOOK A CONSULTATION TO NAVIGATE BUSINESS, ENTREPRENEURSHIP AND LIFE IN GHANA AND WORLDWIDE: https://thesoundofaccra.com/consultations

SIGN UP TO OUR FREE NEWSLETTER: https://thesoundofaccra.com/newsletter

Adrian and Jason dive deep into topics like the myth of the “get rich quick” trading scheme, the importance of having multiple streams of income, and how mentorship, patience, and a growth mindset are at the heart of sustained success. Jason Agbodza opens up about the real-life stories, both his own and within his trading community, of breaking out of the rat race, achieving financial freedom, and transforming setbacks into comebacks.

Enjoy the episode 🙂

Episode Show Notes: https://www.thesoundofaccra.com/jasona

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linkedin

✉️ Email: adrian[at]thesoundofaccra.com

🔗CONNECT WITH JASON

📱 Instagram: https://www.instagram.com/jasonagbodza/

📱TikTok: https://www.tiktok.com/@jasonagbodza

🕙 TIMESTAMPS

00:00 Intro

03:17 The Turning Point Story

06:15 Invest in Personal Growth

11:28 Trading takes Skill, Time, Commitment

12:59 Trading and Network Marketing Fusion

16:31 Embracing Family and Home Education

19:54 Benefits of a Lifestyle Business

23:18 Addressing Trading Misconceptions

25:38 Job vs. Trading: Time or Risk

28:26 Decision-Making and Success Principles

32:05 Mindset and Daily Routine Priorities

34:55 Optimise Your Schedule

37:38 Persistence Amid Adversity

41:57 Embracing Loss on the Journey

46:09 Implement Guidance Immediately

47:41 Trading Expectations and Practice

51:28 Non-negotiables

🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online...

Many founders dream of overnight success stories, but Giuseppe’s journey is more familiar to most entrepreneurs: His first startup, Ooze Drinks, failed. Inspired by the shocking reality of food waste, Giuseppe eventually gave the UK food industry a second go, and created a health snacks line using “wonky” produce, along with co-founder Claudio Owusu. A financial grant from Shell Energy of £5,000 and early success in the Supermarkets spelled the beginning of eventual success for Gusto Snacks.

The relationships, missteps, and learnings from the first startup created the groundwork for his next venture.

Enjoy the snippet. Click here to watch the full episode or visit our website to listen.

TODAYS EPISODE OFFERS

Sign up for an exclusive Q&A Session with Giuseppe Baidoo: https://thesoundofaccra.com/giuseppeqanda

Book a consultation to navigate business, entrepreneurship and life in Ghana and beyond: https://thesoundofaccra.com/consultations

Sign up to our newsletter: https://thesoundofaccra.com/newsletter

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linkedin

✉️ Email: adrian[at]thesoundofaccra.com

🔗 CONNECT WITH GIUSEPPE AND GUSTO SNACKS

👥 Linkedin: https://www.linkedin.com/in/giuseppe-baidoo-0b781b112/

🖥️ Website: https://snackgusto.com/

📱 instagram: https://www.instagram.com/gusto.snacks/

🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

🎥 WATCH SEASON 7 EPISODE THREE WITH CHERYL CONQUERS

Sign up for an exclusive Q&A Session with Giuseppe Baidoo: https://thesoundofaccra.com/giuseppeqanda

Book a consultation to navigate business, entrepreneurship and life in Ghana and beyond: https://thesoundofaccra.com/consultations

Sign up to our newsletter: https://thesoundofaccra.com/newsletter

In this episode, Adrian sits down with Giuseppe Baidoo, the dynamic CEO and founder of Gusto Snacks. Giuseppe shares his remarkable story of resilience—from his early days growing up as a Ghanaian-Italian in Italy, moving to the UK with barely anything, to hustling through countless odd jobs and eventually founding an award-winning food startup on a mission to fight food waste.

You’ll hear firsthand about Giuseppe’s entrepreneurial journey, including his initial failed venture Whose Drinks, the lessons learned working night shifts at Tesco, and the pivotal moment that led to the birth of Gusto Snacks. With their unique approach of upcycling “wonky” fruits into delicious, sustainable snacks, Gusto has made waves—landing in major stockists like Amazon, WH Smith, and Selfridges, expanding into European markets, and saving over 70,000 units of fruit from landfill.

Enjoy the episode 🙂

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linkedin

✉️ Email: adrian[at]thesoundofaccra.com

🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

🎥 WATCH SEASON 7 EPISODE ONE WITH SAMUEL BROOKSWORTH OF REMOTELI

https://youtu.be/WWQmRyzIR1c

🎧 LISTEN ON YOUR FAVOURITE PODCAST PLATFORM

https://the-sound-of-accra-podcast.captivate.fm/listen

Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388

Grab your free 30 minutes Social Media, YouTube and Content Creation Discovery call with Cheryl-> https://www.thesoundofaccra.com/talktocheryl

Want help navigating business and entrepreneurship in Ghana? Book a consultation -> https://thesoundofaccra.com/consultations

Sign up to our newsletter for the latest podcast updates and subscriber-only bonuses and opportunities -> https://thesoundofaccra.com/newsletter

In this episode snippet, Cheryl Conquers expresses that Ghana has huge potential as a travel destination and describes it as the “new jewel of Africa,” especially with the recent rise of festivals and cultural events that appeal to a wide range of visitors. She says there’s something for everyone in Ghana and is planning to do a content trip there soon to highlight the country’s beauty from a more international perspective.

However, Cheryl also observes that Ghana’s tourism board and social media presence are very localised, often focusing on content that resonates mostly with local audiences (like posts in local dialects or highlighting traditional foods and dances), rather than creating content that would attract international tourists. She compares this with destinations like Turkey, where tourism boards tailor their marketing and social channels to a global audience, making it easier for international travelers to envision and plan trips there. Cheryl suggests that Ghana could benefit from a more internationally-focused marketing strategy to fully realise its potential as a leading travel destination.

Get this episode's show notes: https://thesoundofaccra.com/cheryl

Watch the full episode on YouTube: https://youtu.be/geCVmVXtlK4?si=dxVWUi_au-UyEqBg

📱 ALL OUR LINKS

https://linktr.ee/thesoundofaccrapod

📧 CONTACT US

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linkedin

✉️ Email: adrian[at]thesoundofaccra.com

🔗 CONNECT with CHERYL

📸 Instagram

🖥️ Website

✉️ Email: info[at]cherylconquers.com

🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

🎧 LISTEN ON YOUR FAVOURITE PODCAST PLATFORM

https://the-sound-of-accra-podcast.captivate.fm/listen

Want to start your own...

Grab your free 30 minutes Social Media, YouTube and Content Creation Discovery call with Cheryl-> https://www.thesoundofaccra.com/talktocheryl

Want help navigating business and entrepreneurship in Ghana? Book a consultation -> https://thesoundofaccra.com/consultations

Sign up to our newsletter for the latest podcast updates and subscriber-only bonuses and opportunities -> https://thesoundofaccra.com/newsletter

In this snippet from our full conversation with Cheryl Conquers, she emphasises that building relationships with tourism boards is crucial for travel content creators. She explains that tourism boards can often act as “gatekeepers” to opportunities like press trips and collaborating on travel campaigns. Working with these organisations can provide access to resources such as accommodations, flights, and in-depth local experiences that creators might not be able to organise independently.

Cheryl also outlines several key steps for anyone looking to become a successful, full-time content creator:

1. Define Your Why: Having a clear, personal reason for creating content (e.g., financial freedom, passion projects, giving back) is essential to stay motivated, especially during challenging times
2. Pick Your Niche Thoughtfully: While some niche down too much and limit their opportunities, others go too broad and dilute their message. Cheryl recommends striking a balance, choosing a niche you’re genuinely passionate about and can sustain as a lifestyle.
3. Ensure Your Niche Fits Your Lifestyle: Content creation is an ongoing process and part of your daily life, so pick a niche (like travel, wellness, or food) that feels natural and enjoyable for you.
4. Diversify Your Income Streams: Don’t rely on just one way to make money. Cheryl highlights methods such as brand partnerships, sponsorships, affiliate links, social media management, and press trips
5. Focus on Engagement, Not Just Follower Count: Cheryl stresses that engagement rate is more valuable than a large following, as brands increasingly work with creators who have an active, loyal audience.

Get this episode's show notes: https://thesoundofaccra.com/cheryl

Watch the full episode on YouTube: https://youtu.be/geCVmVXtlK4?si=dxVWUi_au-UyEqBg

📱 ALL OUR LINKS

https://linktr.ee/thesoundofaccrapod

📧 CONTACT US

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linkedin

✉️ Email: adrian[at]thesoundofaccra.com

🔗 CONNECT with CHERYL

📸 Instagram

🖥️ Website

✉️ Email: info[at]cherylconquers.com

🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established five years ago by...