From £100 to UK Fruit Startup How Gusto Snacks turned Food Waste to Award-Winning Brand |S7 Ep.4

Sign up for an exclusive Q&A Session with Giuseppe Baidoo: https://thesoundofaccra.com/giuseppeqanda

Book a consultation to navigate business, entrepreneurship and life in Ghana and beyond: https://thesoundofaccra.com/consultations

Sign up to our newsletter: https://thesoundofaccra.com/newsletter

In this episode, Adrian sits down with Giuseppe Baidoo, the dynamic CEO and founder of Gusto Snacks. Giuseppe shares his remarkable story of resilience—from his early days growing up as a Ghanaian-Italian in Italy, moving to the UK with barely anything, to hustling through countless odd jobs and eventually founding an award-winning food startup on a mission to fight food waste.

You’ll hear firsthand about Giuseppe’s entrepreneurial journey, including his initial failed venture Whose Drinks, the lessons learned working night shifts at Tesco, and the pivotal moment that led to the birth of Gusto Snacks. With their unique approach of upcycling “wonky” fruits into delicious, sustainable snacks, Gusto has made waves—landing in major stockists like Amazon, WH Smith, and Selfridges, expanding into European markets, and saving over 70,000 units of fruit from landfill.

Enjoy the episode 🙂

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linkedin

✉️ Email: adrian[at]thesoundofaccra.com

🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

🎥 WATCH SEASON 7 EPISODE ONE WITH SAMUEL BROOKSWORTH OF REMOTELI

https://youtu.be/WWQmRyzIR1c

🎧 LISTEN ON YOUR FAVOURITE PODCAST PLATFORM

https://the-sound-of-accra-podcast.captivate.fm/listen

Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388