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In this episode, Adrian speaks with Matthew Addai, founder and CEO of Cash Black and Afro Affiliate. Matthew shares his entrepreneurial journey and the mission behind his platforms, which aim to support Black-owned businesses. Cash Black is a Cash back platform rewarding British and American consumers for shopping at Black-owned businesses, while Afro Affiliate connects these brands with affiliates to drive growth. The discussion covers the origins of these platforms, the challenges of educating consumers about Cash back and Affiliate Marketing, and the broader goal of addressing economic disparities within the Black community.

Enjoy the episode 🙂

Episode Show Notes: https://thesoundofaccra.com/matthewaddai

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📧 CONTACT

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🔗 CONNECT WITH MATTHEW AND HIS COMPANIES

👥 Linkedin: https://www.linkedin.com/in/mattyaddai/

📱Cashblack: https://cashblack.com/

📱Afrofiliate: https://www.afrofiliate.com/

🕙 TIMESTAMPS

00:00 Intro

02:01 Matthew's Addai

04:38 CashBlack and Affiliate Marketing Explained

08:18 How Cash Back Works

09:47 Sustainability of the Model

10:00 Revenue Generation Strategies

11:43 Cashblack Website and App

17:44 Community Goals and Impact

19:07 Self-Launch in the US

19:34 Focus on the US Market

20:05 Understanding the Diaspora

22:34 Free Money

23:04 Barriers to Cashback Usage

24:54 How Cashblack Works

26:02 Diverse Brand Offerings

27:54 Challenges in Onboarding Brands

34:39 Mindset Behind Perseverance

37:00 Vision for Cash Black's Future

39:02 The Value of Black...

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WIN A £100 AMAZON VOUCHER BY ENTERING OUR GIVEAWAY: Tag and follow @jasonagbodza and @thesoundofaccra on either Instagram, TikTok or Linkedin and share a screenshot of this episode in order to win. Winners will be picked at random and announced in May. Bonus entries for tagging a friend and leaving a comment on the YouTube video.

MONEY LADDER BY FRANKLIN ASANTE: https://amzn.to/4d3Ql5y

HOW TO OWN THE WORLD BY ANDREW CRAIG: https://amzn.to/4meVpbJ

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In this snippet, Ato Jay, Host of the Savvy Wallet Podcast gives his personal advice for managing finances and investing, not just taken from Finance and Wealth Experts he's interviewed on his podcast, but also from his own personal experience and investing journey.

Watch the full episode here: https://youtu.be/5tN_A2W_prE?si=Cx8w3LOB3PXUGHTc

Listen to the full episode: https://www.thesoundofaccra.com/ato

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📧 CONTACT

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🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

🎥 WATCH SEASON 7 EPISODE FIVE WITH JASON AGBODZA:...

📌OFFERS

WIN A £100 AMAZON VOUCHER BY ENTERING OUR GIVEAWAY: Tag and follow @jasonagbodza and @thesoundofaccra on either Instagram, TikTok or Linkedin and share a screenshot of this episode in order to win. Winners will be picked at random and announced in May. Bonus entries for tagging a friend and leaving a comment on the YouTube video.

MONEY LADDER BY FRANKLIN ASANTE: https://amzn.to/4d3Ql5y

HOW TO OWN THE WORLD BY ANDREW CRAIG: https://amzn.to/4meVpbJ

BOOK A CONSULTATION TO NAVIGATE BUSINESS, ENTREPRENEURSHIP AND LIFE IN GHANA AND WORLDWIDE: https://thesoundofaccra.com/consultations

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Adrian sits down with Ato Jay, host of the Savvy Wallet podcast and a senior Tech consultant, for a deep dive into personal finance, wealth creation, and the power of mindset, following Ato's recent trip to Ghana. He shares his own journey, from navigating student debt to owning property, illustrating how anyone can start building wealth, even with modest means.

Enjoy the episode 😊

EPISODE SHOW NOTES: https://www.thesoundofaccra.com/ato

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linkedin

✉️ Email: adrian[at]thesoundofaccra.com

🔗CONNECT WITH ATO JAY AND SAVVY WALLET

📱 Instagram: https://www.instagram.com/itsatojay/

📺 YouTube: https://www.youtube.com/channel/UClcpievu8I8DljeREnUoUGQ

🕙 TIMESTAMPS

00:00 Intro

03:12 Ghana Trip Insights

09:08 Create Your Own Opportunities

11:10 Podcast Evolution: Niche in Wealth & Finance

15:20 Investing in Global Economic Growth

19:09 Financial Education Essentials

21:47 Turning Financial Setback into Growth

25:50 Overcoming Podcast Insecurities

26:39 Overcoming Motivation Hurdles

31:05 Understanding Personal Finance Mindset

33:45 Investing for Wealth Building

38:52 Personalise Your Financial...