How a Failed Food UK Startup can Become the Perfect Recipe for a Successful Comeback

Many founders dream of overnight success stories, but Giuseppe’s journey is more familiar to most entrepreneurs: His first startup, Ooze Drinks, failed. Inspired by the shocking reality of food waste, Giuseppe eventually gave the UK food industry a second go, and created a health snacks line using “wonky” produce, along with co-founder Claudio Owusu. A financial grant from Shell Energy of £5,000 and early success in the Supermarkets spelled the beginning of eventual success for Gusto Snacks.

The relationships, missteps, and learnings from the first startup created the groundwork for his next venture.

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The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

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