We talk about employee experience like it’s an HR project—something you roll out, measure once a year, and hope boosts engagement. But what if that’s exactly why it’s not working?

In this episode, we challenge how employee experience is defined and show why it’s actually brand strategy in disguise because the way employees experience your company is the way customers experience your brand.

You’ll discover how forward-thinking companies like Delta, Adobe, and Warby Parker are proving when you build your brand from the inside out, everything changes...trust rises, retention strengthens, and business performance skyrockets.

We share:
✨ Why employee experience is your brand (and not just HR’s job)
✨ The real difference between engagement and alignment
✨ A 10-minute quick win to uncover hidden gaps in your brand culture

If your brand looks great on the outside but feels disconnected on the inside, this episode will challenge how you lead, build culture, and define success.

Because strong brands aren’t built through marketing, they’re lived through people.

~~~~~~~

Sources Mentioned:

1. Gallup – State of the Global Workplace 2023
2. Edelman Trust Barometer 2023
3. Gartner Research
4. IBM / Aon Hewitt Study
5. Delta Airlines & JD Power Study
6. Adobe
7. Warby Parker

~~~~~~~

Brand isn’t marketing’s playground anymore, it’s HR’s secret power move!

The Real BS is the podcast flipping brand strategy on its head, hosted by Jaclyn Scrivens—brand strategist, experienced marketer, and the HR hype woman you didn’t know you needed.

With each episode, get bold insights, no-fluff strategies, and straight talk on leading brand from the inside out. Because when HR owns brand, people stay, talent chases you, customers notice, and the who

That’s a wrap on this week’s Real BS!

If you loved it, hit subscribe, leave a review, and share it with someone who needs a little brand boss energy. For more, visit BrandCulture.org or head over to LinkedIn and follow Brand Culture Association, or connect with me personally. I’d love to keep

Brand starts with HR, not marketing.
On The Real BS podcast, we cut through the fluff and get real about how culture shapes the brand more than any campaign ever could.

Hosted by executive leader, brand strategist and experienced marketer - Jaclyn Scrivens - you’ll hear bold truths, fresh strategies, and no-BS conversations designed to help HR professionals step up as strategic brand leaders and change the game inside your organizations.

If you're ready to flip the script on brand and elevate your HR role, you're in the right place.

>>> Explore more information at www.BrandCulture.org.

>>> Don't forget to subscribe, share with an HR friend, and keep building the brand from the inside out.

Ever felt the gap between a polished ad and a clunky customer experience? We go straight at the myth that brand “belongs” to marketing and unpack a more useful truth: brand is the promise you make, culture is the proof, and HR shapes the reality customers feel. Through vivid stories and practical steps, we show how belief is built from the inside out—and why that belief, not a clever campaign, is what drives loyalty and growth.

We start by reframing brand beyond logos and taglines, using the Ritz-Carlton “Joshy the giraffe” story to show how employees bring a promise to life in small, unforgettable ways. Then we look at Patagonia’s conviction: paid time off to vote, on‑site childcare, even lawsuits to protect public lands. Those choices aren’t marketing—they’re operations that make the message true. When culture and promise align, customers don’t just buy a product; they buy into a belief system they can feel.

From there, we map why HR is uniquely positioned to lead brand culture. Hiring, onboarding, recognition, development, performance, and exits—these moments either create belief or erode it. Southwest Airlines proves the point by hiring for humor and heart, rewarding personality, and giving employees space to be human at 30,000 feet. We wrap with a simple, high‑impact action: ask three to five people, “If a friend asked you what it feels like to work here, what would you say?” Use the answers to check consistency and alignment to your brand promise, then close the biggest gaps with targeted behaviors, practices, and policy tweaks. Marketing can amplify what’s real, but HR makes it real.

If you’re ready to turn values into velocity, press play, take the one-question audit, and tell us what you find. Subscribe for more brand culture playbooks, share this with your HR and marketing partners, and leave a review to help others discover the show.

Brand isn’t marketing’s playground anymore, it’s HR’s secret power move!

The Real BS is the podcast flipping brand strategy on its head, hosted by Jaclyn Scrivens—brand strategist, experienced marketer, and the HR hype woman you didn’t know you needed.

With each episode, get bold insights, no-fluff strategies, and straight talk on leading brand from the inside out. Because when HR owns brand, people stay, talent chases you, customers notice, and the who

That’s a wrap on this week’s Real BS!

If you loved it, hit subscribe, leave a review, and share it with someone who needs a little brand boss energy. For more, visit BrandCulture.org or head over to LinkedIn and follow Brand Culture Association, or connect with me personally. I’d love to keep

Brand starts with HR, not marketing.
On The Real BS podcast, we cut through the fluff and get real about how culture shapes the brand more than any campaign ever could.

Hosted by executive leader, brand strategist and experienced marketer - Jaclyn Scrivens - you’ll hear bold truths, fresh strategies, and no-BS conversations designed to help HR professionals step up as strategic brand leaders and change the game inside your organizations.

If you're ready to flip the script on brand and elevate your HR role, you're in the right place.

>>> Explore more information at www.BrandCulture.org.

>>> Don't forget to subscribe, share with an HR friend, and keep building the brand from the inside out.

What happens when a passionate brand strategist realizes the biggest brand builders in any company aren't in marketing at all? After 20 years immersed in marketing, I discovered we've been building brand backwards all along. The truth? HR teams sit on untapped brand power that most organizations completely overlook.

Brand isn't just marketing, it's who you are and why you exist...while marketing is how you promote that brand. This fundamental misunderstanding has created artificial walls between departments that should be working in harmony. Throughout my career, I witnessed the frustrating disconnect: marketing campaigns promising experiences that disengaged employees couldn't deliver, HR teams lacking resources to build strong internal cultures, and leadership failing to see how deeply interconnected these elements truly are. Whatever you promote to customers, your employees must be able to back it up, and yet marketing and HR rarely collaborate effectively.

My journey took an unexpected turn when personal tragedy collided with workplace reality. Caring for my terminally ill father forced a stark choice between family and career when my leadership insisted my physical presence at work mattered more than being with him in his final moments. That experience crystallized everything wrong with workplaces that say "it's about the work, not the people." (Yes, this really happened to me).

We spend most of our adult lives at work, and if we work in a toxic environment it will affect our health, relationships, and well-being in profound ways. And life is way too precious and short! This realization transformed my mission: to help HR professionals leverage their unique position to build powerful brands from the inside out—creating workplaces people are proud to be part of rather than environments they dread.

Subscribe now to discover how brand culture can become HR's secret strategic advantage and transform your organization from the inside out.

Brand isn’t marketing’s playground anymore, it’s HR’s secret power move!

The Real BS is the podcast flipping brand strategy on its head, hosted by Jaclyn Scrivens—brand strategist, experienced marketer, and the HR hype woman you didn’t know you needed.

With each episode, get bold insights, no-fluff strategies, and straight talk on leading brand from the inside out. Because when HR owns brand, people stay, talent chases you, customers notice, and the who

That’s a wrap on this week’s Real BS!

If you loved it, hit subscribe, leave a review, and share it with someone who needs a little brand boss energy. For more, visit BrandCulture.org or head over to LinkedIn and follow Brand Culture Association, or connect with me personally. I’d love to keep

Brand starts with HR, not marketing.
On The Real BS podcast, we cut through the fluff and get real about how culture shapes the brand more than any campaign ever could.

Hosted by executive leader, brand strategist and experienced marketer - Jaclyn Scrivens - you’ll hear bold truths, fresh strategies, and no-BS conversations designed to help HR professionals step up as strategic brand leaders and change the game inside your organizations.

If you're ready to flip the script on brand and elevate your HR role, you're in the right place.

>>> Explore more information at www.BrandCulture.org.

>>> Don't forget to subscribe, share with an HR friend, and keep building the brand from the inside out.

Ready for some real talk about brand? Forget everything you thought you knew. Brand isn't marketing, a logo, or your latest ad campaign, it's something far more powerful and it starts with your people.

For too long, companies have been pouring resources into external marketing while neglecting the foundation that truly matters. When employees don't believe in or feel connected to your brand, customers immediately sense the disconnect. And no marketing budget in the world can overcome that fundamental gap. The truth is refreshingly simple: brand starts on the inside!

As an executive leader and brand strategist with over two decades of experience, Jaclyn Scrivens has witnessed firsthand what makes brands thrive...or collapse. Through personal experience in both vibrant, people-first cultures and toxic, soul-crushing environments, she's developed The Real BS - Brand Strategy for HR Professionals. This podcast serves as your brand power playbook, offering bold insights and practical strategies to transform your company culture into your strongest competitive advantage.

When HR leads brand from the inside out, everything changes. Your culture flourishes, talent retention improves, customers respond positively, and business growth follows naturally. This isn't just theory either, it's a proven pathway to authentic brand building that resonates in today's marketplace. The Brand Culture Association stands ready as HR's dedicated brand team, supporting you every step of the way. Subscribe now and discover how to leverage brand as your secret weapon for organizational success.

For more information, visit www.BrandCulture.org.

Brand starts with HR, not marketing.
On The Real BS podcast, we cut through the fluff and get real about how culture shapes the brand more than any campaign ever could.

Hosted by executive leader, brand strategist and experienced marketer - Jaclyn Scrivens - you’ll hear bold truths, fresh strategies, and no-BS conversations designed to help HR professionals step up as strategic brand leaders and change the game inside your organizations.

If you're ready to flip the script on brand and elevate your HR role, you're in the right place.

>>> Explore more information at www.BrandCulture.org.

>>> Don't forget to subscribe, share with an HR friend, and keep building the brand from the inside out.