From Marketing Insider To HR Advocate

What happens when a passionate brand strategist realizes the biggest brand builders in any company aren't in marketing at all? After 20 years immersed in marketing, I discovered we've been building brand backwards all along. The truth? HR teams sit on untapped brand power that most organizations completely overlook.

Brand isn't just marketing, it's who you are and why you exist...while marketing is how you promote that brand. This fundamental misunderstanding has created artificial walls between departments that should be working in harmony. Throughout my career, I witnessed the frustrating disconnect: marketing campaigns promising experiences that disengaged employees couldn't deliver, HR teams lacking resources to build strong internal cultures, and leadership failing to see how deeply interconnected these elements truly are. Whatever you promote to customers, your employees must be able to back it up, and yet marketing and HR rarely collaborate effectively.

My journey took an unexpected turn when personal tragedy collided with workplace reality. Caring for my terminally ill father forced a stark choice between family and career when my leadership insisted my physical presence at work mattered more than being with him in his final moments. That experience crystallized everything wrong with workplaces that say "it's about the work, not the people." (Yes, this really happened to me).

We spend most of our adult lives at work, and if we work in a toxic environment it will affect our health, relationships, and well-being in profound ways. And life is way too precious and short! This realization transformed my mission: to help HR professionals leverage their unique position to build powerful brands from the inside out—creating workplaces people are proud to be part of rather than environments they dread.

Subscribe now to discover how brand culture can become HR's secret strategic advantage and transform your organization from the inside out.

Brand isn’t marketing’s playground anymore, it’s HR’s secret power move!

The Real BS is the podcast flipping brand strategy on its head, hosted by Jaclyn Scrivens—brand strategist, experienced marketer, and the HR hype woman you didn’t know you needed.

With each episode, get bold insights, no-fluff strategies, and straight talk on leading brand from the inside out. Because when HR owns brand, people stay, talent chases you, customers notice, and the who

That’s a wrap on this week’s Real BS!

If you loved it, hit subscribe, leave a review, and share it with someone who needs a little brand boss energy. For more, visit BrandCulture.org or head over to LinkedIn and follow Brand Culture Association, or connect with me personally. I’d love to keep

Brand starts with HR, not marketing.
On The Real BS podcast, we cut through the fluff and get real about how culture shapes the brand more than any campaign ever could.

Hosted by executive leader, brand strategist and experienced marketer - Jaclyn Scrivens - you’ll hear bold truths, fresh strategies, and no-BS conversations designed to help HR professionals step up as strategic brand leaders and change the game inside your organizations.

If you're ready to flip the script on brand and elevate your HR role, you're in the right place.

>>> Explore more information at www.BrandCulture.org.

>>> Don't forget to subscribe, share with an HR friend, and keep building the brand from the inside out.