Rethinking Employee Experience: The Brand Strategy You've Been Missing

We talk about employee experience like it’s an HR project—something you roll out, measure once a year, and hope boosts engagement. But what if that’s exactly why it’s not working?

In this episode, we challenge how employee experience is defined and show why it’s actually brand strategy in disguise because the way employees experience your company is the way customers experience your brand.

You’ll discover how forward-thinking companies like Delta, Adobe, and Warby Parker are proving when you build your brand from the inside out, everything changes...trust rises, retention strengthens, and business performance skyrockets.

We share:
✨ Why employee experience is your brand (and not just HR’s job)
✨ The real difference between engagement and alignment
✨ A 10-minute quick win to uncover hidden gaps in your brand culture

If your brand looks great on the outside but feels disconnected on the inside, this episode will challenge how you lead, build culture, and define success.

Because strong brands aren’t built through marketing, they’re lived through people.

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Sources Mentioned:

1. Gallup – State of the Global Workplace 2023
2. Edelman Trust Barometer 2023
3. Gartner Research
4. IBM / Aon Hewitt Study
5. Delta Airlines & JD Power Study
6. Adobe
7. Warby Parker

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Brand isn’t marketing’s playground anymore, it’s HR’s secret power move!

The Real BS is the podcast flipping brand strategy on its head, hosted by Jaclyn Scrivens—brand strategist, experienced marketer, and the HR hype woman you didn’t know you needed.

With each episode, get bold insights, no-fluff strategies, and straight talk on leading brand from the inside out. Because when HR owns brand, people stay, talent chases you, customers notice, and the who

That’s a wrap on this week’s Real BS!

If you loved it, hit subscribe, leave a review, and share it with someone who needs a little brand boss energy. For more, visit BrandCulture.org or head over to LinkedIn and follow Brand Culture Association, or connect with me personally. I’d love to keep

Brand starts with HR, not marketing.
On The Real BS podcast, we cut through the fluff and get real about how culture shapes the brand more than any campaign ever could.

Hosted by executive leader, brand strategist and experienced marketer - Jaclyn Scrivens - you’ll hear bold truths, fresh strategies, and no-BS conversations designed to help HR professionals step up as strategic brand leaders and change the game inside your organizations.

If you're ready to flip the script on brand and elevate your HR role, you're in the right place.

>>> Explore more information at www.BrandCulture.org.

>>> Don't forget to subscribe, share with an HR friend, and keep building the brand from the inside out.