Unlock HR's Secret Weapon

Ready for some real talk about brand? Forget everything you thought you knew. Brand isn't marketing, a logo, or your latest ad campaign, it's something far more powerful and it starts with your people.

For too long, companies have been pouring resources into external marketing while neglecting the foundation that truly matters. When employees don't believe in or feel connected to your brand, customers immediately sense the disconnect. And no marketing budget in the world can overcome that fundamental gap. The truth is refreshingly simple: brand starts on the inside!

As an executive leader and brand strategist with over two decades of experience, Jaclyn Scrivens has witnessed firsthand what makes brands thrive...or collapse. Through personal experience in both vibrant, people-first cultures and toxic, soul-crushing environments, she's developed The Real BS - Brand Strategy for HR Professionals. This podcast serves as your brand power playbook, offering bold insights and practical strategies to transform your company culture into your strongest competitive advantage.

When HR leads brand from the inside out, everything changes. Your culture flourishes, talent retention improves, customers respond positively, and business growth follows naturally. This isn't just theory either, it's a proven pathway to authentic brand building that resonates in today's marketplace. The Brand Culture Association stands ready as HR's dedicated brand team, supporting you every step of the way. Subscribe now and discover how to leverage brand as your secret weapon for organizational success.

For more information, visit www.BrandCulture.org.

Brand starts with HR, not marketing.
On The Real BS podcast, we cut through the fluff and get real about how culture shapes the brand more than any campaign ever could.

Hosted by executive leader, brand strategist and experienced marketer - Jaclyn Scrivens - you’ll hear bold truths, fresh strategies, and no-BS conversations designed to help HR professionals step up as strategic brand leaders and change the game inside your organizations.

If you're ready to flip the script on brand and elevate your HR role, you're in the right place.

>>> Explore more information at www.BrandCulture.org.

>>> Don't forget to subscribe, share with an HR friend, and keep building the brand from the inside out.