In this episode of The Pulse Shift, we dive deep into the world of smart health wearables, exploring the latest trends, insights, and consumer secrets from India’s booming wellness industry. Join Swagat Sarangi, Co-founder of Smytten and SmyttenPulseAI, as he unpacks the findings from our 2025 consumer survey—the freshest data on what consumers really think about wearables, from fitness trackers to smartwatches.

Why are wearables taking over our wrists? What features do consumers actually care about, and where do brands need to step up their game? We’ll answer these questions and more, offering a 360-degree look at India’s smart health shift—and how it’s shaping the future of fitness, wellness, and data-driven health.

Listen now and get exclusive insights into the smart wearables revolution that’s changing the way India tracks its health!

In this episode of The Pulse Shift, we dive deep into the fascinating world of gut health in India — where tradition meets innovation.

From age-old remedies like ginger tea to the rise of gummies and effervescent tablets, the way India is approaching digestive wellness is rapidly shifting.

Join Swagat Sarangi, Co-Founder of Smytten, as we decode the consumer insights driving this massive transformation. What’s causing India’s love affair with modern, tasty health formats, and how are brands adapting to meet these evolving needs?

Tune in to discover:

• The surprising contradictions in India’s gut health preferences.

• How eco-friendly, herbal, and convenient solutions are leading the charge.

• Why gut health is no longer just about indigestion — it’s India’s new wellness currency.

Stay ahead of the curve and uncover actionable insights to future-proof your brand in the growing gut health market in India.

India’s Surprising Paint Preferences Unpacked! In this week’s episode of The Pulse Shift, Swagat, Co-Founder of Smytten, joins our Smytten PulseAI Marketing Expert for an exciting conversation about the latest trends in India’s paint industry. What’s influencing consumer choices when it comes to home decor? How do eco-friendly options, durability, and brand loyalty impact purchasing decisions?

From the colours on your walls to the reasons behind them, this episode explores the evolving landscape of interior paint choices in India. Discover what drives consumers, what brands are winning the market, and what this all means for the future of home interiors.

Tune in to learn the insights behind the data and how they’re shaping the way we paint our homes.

Listen now and stay ahead of the curve!

Do you remember the first time you bit into a biscuit, the crunch, the sweetness, and that instant nostalgia? Whether it was a simple Marie biscuit with your tea or a special cream-filled treat during a childhood celebration, biscuits have been a constant companion in our lives.

But what if we told you that the humble biscuit is more than just a snack? It's a cultural phenomenon shaping India’s market in ways you might never have imagined.

In this episode of The Pulse Shift, Smytten PulseAI’s Marketing Expert sits down with Swagat Sarangi, Co-Founder of Smytten, to unlock the secrets behind India’s evolving biscuit obsession.

From healthier choices to e-commerce trends, discover how biscuits are transitioning from childhood memories to modern-day snack innovations.

Is India still the biscuit-loving nation we’ve always known, or is there more to the story? Tune in as we take you on a journey through the flavors, trends, and insights that are reshaping the biscuit market. It’s time to rethink the way we snack—and you won’t want to miss this! 🎧

In this episode of The Pulse Shift, we dive deep into the mosquito repellent market and uncover what’s really driving consumer choices in India. Our Smytten PulseAI’s Marketing Expert along with Smytten Co-Founder Swagat Sarangi explore the surprising shifts in consumer behaviour, from the growing preference for natural ingredients to the rising dominance of vaporizers.

What’s missing in the market, and how can brands bridge the gap? Tune in for insights you won’t hear anywhere else, and get ahead of the curve with data-backed strategies that could transform your approach.

India’s Handwash Rituals & Clean PreferencesThink you know what makes people choose their handwash? Spoiler: It’s not just about germs. In this episode of The Pulse Shift, we’re peeling back the layers on India’s handwash obsession and trust us, it’s more than meets the suds.

Join Smytten’s Co-Founder, Swagat, as we dive into real-time consumer insights that reveal why people are switching, sticking, and scrubbing in ways you never expected. From pump bottles to fragrance fanatics, and yes, even the skin-care craze — we’re uncovering the quirky and surprising truths behind India’s handwash habits.

What you’ll discover:

• Why consumers are ditching brands they’ve trusted for years (hint: it’s not just about the price tag)

• The hidden factors that turn a simple wash into a brand loyalty test

• The future of handwash — and why it’s no longer just about cleanliness

This isn’t your average hygiene chat. Tune in to hear why handwash is becoming the next big thing in India’s personal care market. Spoiler: It’s more fun than you think!

Chocolate Day Special: Decoding India’s Sweet Tooth.

In this special Pulse Shift Edition podcast, Swagat Sarangi, co-founder of Smytten, and our Smytten PulseAI marketing expert dive deep into the latest consumer insights from India’s chocolate market.

From dark chocolate dominance to the growing emotional connection consumers have with their favourite treats, this conversation breaks down the surprising trends and shifts that are reshaping the industry.

Tune in as we decode the data behind India's chocolate cravings and uncover what’s driving purchasing decisions this Chocolate Day and beyond.

Whether you’re a marketer, insights professional, or chocolate lover, this episode is packed with insights that’ll make you rethink how you approach the market.

🎧 Listen now and stay ahead with Smytten PulseAI-powered insights.

Beyond Kibble: The Real Pet Food Story

In this episode of The Pulse Shift, we bring you exclusive insights from the latest Smytten PulseAI consumer research report on India’s pet food market. Join Smytten PulseAI marketing expert along with Smytten co-founder Swagat Sarangi as they explore the key trends transforming the pet care industry.

Discover how functional nutrition is driving consumer choices, why eco-friendly packaging is now a must-have for pet food brands, and the rising focus on gut health among pet owners. With 75% of pet owners seeking better nutritional solutions for their pets, and 60% demanding sustainable packaging, brands need to evolve quickly to meet these expectations.

In this episode, we’ll discuss the data behind these trends and provide actionable strategies for brands to stay competitive in this rapidly growing market. Tune in to gain data-driven insights that will inform your next big move in pet care marketing!