Is India Still a Biscuit-Loving Nation?

Do you remember the first time you bit into a biscuit, the crunch, the sweetness, and that instant nostalgia? Whether it was a simple Marie biscuit with your tea or a special cream-filled treat during a childhood celebration, biscuits have been a constant companion in our lives.

But what if we told you that the humble biscuit is more than just a snack? It's a cultural phenomenon shaping India’s market in ways you might never have imagined.

In this episode of The Pulse Shift, Smytten PulseAI’s Marketing Expert sits down with Swagat Sarangi, Co-Founder of Smytten, to unlock the secrets behind India’s evolving biscuit obsession.

From healthier choices to e-commerce trends, discover how biscuits are transitioning from childhood memories to modern-day snack innovations.

Is India still the biscuit-loving nation we’ve always known, or is there more to the story? Tune in as we take you on a journey through the flavors, trends, and insights that are reshaping the biscuit market. It’s time to rethink the way we snack—and you won’t want to miss this! 🎧