"Pawsitive" Trends for Pet Marketers

Beyond Kibble: The Real Pet Food Story

In this episode of The Pulse Shift, we bring you exclusive insights from the latest Smytten PulseAI consumer research report on India’s pet food market. Join Smytten PulseAI marketing expert along with Smytten co-founder Swagat Sarangi as they explore the key trends transforming the pet care industry.

Discover how functional nutrition is driving consumer choices, why eco-friendly packaging is now a must-have for pet food brands, and the rising focus on gut health among pet owners. With 75% of pet owners seeking better nutritional solutions for their pets, and 60% demanding sustainable packaging, brands need to evolve quickly to meet these expectations.

In this episode, we’ll discuss the data behind these trends and provide actionable strategies for brands to stay competitive in this rapidly growing market. Tune in to gain data-driven insights that will inform your next big move in pet care marketing!