Soaprah Moments

India’s Handwash Rituals & Clean PreferencesThink you know what makes people choose their handwash? Spoiler: It’s not just about germs. In this episode of The Pulse Shift, we’re peeling back the layers on India’s handwash obsession and trust us, it’s more than meets the suds.

Join Smytten’s Co-Founder, Swagat, as we dive into real-time consumer insights that reveal why people are switching, sticking, and scrubbing in ways you never expected. From pump bottles to fragrance fanatics, and yes, even the skin-care craze — we’re uncovering the quirky and surprising truths behind India’s handwash habits.

What you’ll discover:

• Why consumers are ditching brands they’ve trusted for years (hint: it’s not just about the price tag)

• The hidden factors that turn a simple wash into a brand loyalty test

• The future of handwash — and why it’s no longer just about cleanliness

This isn’t your average hygiene chat. Tune in to hear why handwash is becoming the next big thing in India’s personal care market. Spoiler: It’s more fun than you think!