The brand new 2026 Local Search Ranking Factors Survey just dropped, and I'm breaking it all down with Darren Shaw, founder of Whitespark and the current steward of this industry-defining research.In this episode, we cover the biggest changes and surprises from the latest survey, including:- Why business hours just became a top 5 ranking factor (and what to do about it)- How citations are making a major comeback thanks to AI search- Review recency vs. review volume - which matters more now?- The truth about showing vs. hiding your address as a service area business- Why photos and videos are more critical than ever- Keywords in GBP services - from "myth" to legitimate ranking factor- What you need to optimize for AI search and Google's AI Mode- User engagement signals and behavioral factors that drive rankingsWhether you're a local business owner or doing SEO for clients, this survey is your roadmap for what actually works in local search going into 2026 and beyond.ABOUT DARREN SHAW:Darren Shaw is the founder of Whitespark, a leading local SEO software company, and manages the annual Local Search Ranking Factors Survey - the industry standard for understanding what drives local business rankings.RESOURCES MENTIONED:See the full survey: https://whitespark.ca/local-search-ranking-factors/Whitespark Local Ranking Grid software: https://whitespark.caThe Whitespark Local Update Podcast: https://www.youtube.com/@WhitesparkCa/podcastsCONNECT WITH DARREN:LinkedIn: Darren Shaw: https://www.linkedin.com/in/darrenshawwhitespark/Facebook: https://www.facebook.com/darrenshawseo/Instagram: https://www.instagram.com/darrenshawseo/TIMESTAMPS:00:00 Introduction to Local Search Ranking Factors04:09 Understanding the Local Search Ranking Factors Survey07:19 The Impact of AI Search on Local SEO10:15 The Resurgence of Citations in Local SEO13:16 The Importance of Business Hours for Rankings16:11 Review Recency and Frequency as Ranking Signals19:03 Address Visibility for Service Area Businesses22:03 User Engagement and Behavioral Signals in SEO27:30 The Power of Reviews and Visual Content32:26 The Impact of Keywords in Google Business Profile36:12 Understanding Suspension Factors in Local SEO40:10 The Future of Local Search and AI IntegrationIf you found this valuable, hit subscribe and check out my previous interview with Darren from August 2024 for more local SEO fundamentals: https://youtu.be/3MAF2iTlZxo?si=PKjWJ49odCRcSXg4#localseo #localsearch #localseotips #localseoexpert #localmarketing

Marie Haynes is one of the most respected voices in SEO, Google algorithms, and AI search—and in this episode of Local Marketing Secrets, she breaks down how search is fundamentally changing.

Google is no longer just ranking pages. It’s learning from users, predicting satisfaction, and increasingly acting as an AI agent that chooses outcomes on behalf of searchers. Marie explains what’s really driving rankings today, why many websites were hit by recent Google updates, and how concepts like EEAT, user signals, NavBoost, and Helpful Content have been absorbed directly into Google’s core systems.

We dive deep into how Google uses AI and machine learning to evaluate trust, authority, and real-world usefulness—and why traditional SEO tactics like links and keyword optimization alone are no longer enough. Marie also shares rare insights from her conversations with Google, her experience studying algorithm updates for over a decade, and what businesses must do to stay visible as search shifts toward AI Mode, agents, and task-based results.

This episode is essential for SEO professionals, local business owners, marketers, and founders who want to understand where search is headed in 2025, 2026, and beyond—and how to adapt before competitors do.

Topics covered:

- How Google rankings really work in the AI era

- EEAT explained: experience, expertise, authority, and trust

- User signals, NavBoost, and satisfaction-based ranking

- Why many sites lost traffic after recent Google updates

- AI Mode, search agents, and the future of search

- What local businesses must do to win as Google “chooses for you”

📩 Subscribe to Marie’s newsletter: https://www.mariehaynes.com/newsletter

🌐 Join Marie’s community: https://community.mariehaynes.com

If you care about the future of SEO, AI search, and Google rankings, this conversation will change how you think about visibility online.

Marie Haynes, Founder of Marie Haynes Consulting:

Twitter: https://x.com/Marie_Haynes

LinkedIn: https://www.linkedin.com/in/marie-haynes

YouTube: https://www.youtube.com/@Marie_Haynes

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Marie Haynes

04:16 The Evolution of SEO and AI

07:01 Understanding Google's Algorithm Updates

10:17 The Importance of User Signals in SEO

13:03 Navigating the Quality Rater Guidelines

16:09 Exploring EEAT and Its Significance

19:06 Building Authority and Trustworthiness

21:55 Local Business Strategies for EEAT

24:57 The Future of SEO in an AI-Driven World

42:13 Creating Unique Content for SEO Success

46:14 The Impact of AI on SEO and User Intent

53:54 The Future of AI Agents in Business

01:01:45 Navigating the Evolution of Search Engines

01:16:05 Embracing Change and Finding Joy in Technology

01:19:42 Like and Subscribe!

#SEO #AISearch #GoogleSearch #EEAT #AIAgents

Howard Partridge is one of the most influential small business coaches in America, with a journey that started in deep poverty and led to building multiple multimillion-dollar companies. Raised in a 600-square-foot home in Mobile, Alabama, Howard went from having nothing to scaling a cleaning business from the trunk of his car into a fully turnkey operation. Along the way, he authored more than a dozen books, was personally mentored by Zig Ziglar, and spent nearly three decades helping service business owners build companies that run without them.In this episode of Local Marketing Secrets, Howard breaks down what it actually takes to escape daily operational chaos and scale a business past the million-dollar mark. He explains the concept of a “turnkey business” and why systems, people, and leadership must all work together if an owner wants freedom. Drawing from real experiences, Howard shares why most home service businesses stall under seven figures, how mindset and desire limit growth, and what separates owners who stay trapped from those who build companies that operate independently.The conversation also dives deep into leadership, relationships, and personal development. Howard shares key lessons he learned directly from Zig Ziglar, why relationships are the foundation of all business and life, and how money, when used correctly, becomes a tool for impact rather than a source of stress. If you own a home service business or agency and want to scale without burnout while building something that truly lasts, this episode delivers timeless principles and practical insight from someone who has lived every stage of the journey.Howard Patridge, Founder of Phenomenal Products:Website: https://howardpartridge.com/LinkedIn: https://www.linkedin.com/in/howard-partridge-community/Instagram: https://www.instagram.com/howardpartridge/Facebook: https://www.facebook.com/HowardPartridgePPI/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction To Howard Patridge07:18 Understanding Turnkey Businesses12:35 The Importance of Leadership17:19 Mindset and Desire in Business22:31 The Role of Money in Success27:34 Building Relationships for Business Growth32:15 The Power of Serving Others37:16 Final Thoughts: Adding Value to Others40:08 Like and Subscribe!#homeservicebusiness #homeservicemarketing #localmarketing #localbusiness #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #howardpatridge

Ken Moskowitz is a 40-year branding veteran who has worked with some of the world’s most iconic companies, including Coca-Cola, ESPN, the NFL, Facebook, and Budweiser. He’s helped generate billions of dollars in sales through storytelling-driven advertising and emotional brand building. Today, he holds equity in seven home service companies and teaches thousands of businesses how to create ads people remember, trust, and choose.

In this episode, we dig into how Ken first became obsessed with advertising as a kid—long before he was working with billion-dollar brands. He shares how his early fascination with radio commercials turned into a lifelong career built on instinct, creativity, and emotion. And he breaks down the moment that changed everything for him: realizing that the best ads aren’t “ads” at all—they’re stories that make people feel something.

We also go deep on how AI is transforming the creative world and how Ken used it to reinvent his business while battling stage-three cancer. He explains why most people train AI wrong, how he personally trains models to write in his exact voice, and why companies who resist AI are already falling behind. Ken also reveals the suite of AI storytelling tools he built to help small businesses create Super Bowl-level ads without a massive team or agency budget.

Finally, we talk about branding in home services—what actually matters, what doesn’t, and why emotion beats price every time. Ken breaks down why truck wraps, uniforms, and consistent messaging are foundational brand assets, and he shares practical creative ideas any local business can use to stand out instantly. Whether you run a pest control company, an HVAC shop, or a digital agency, Ken shows you how to build ads people feel, remember, and take action on.

Ken Moskowitz, Founder of Ad Zombies:

LinkedIn: https://www.linkedin.com/in/spankymoskowitz

Instagram: https://www.instagram.com/spankymoskowitz

Ad Zombies: https://www.adzombies.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Ken Moskowitz

08:06 The Evolution of Advertising and Storytelling

15:04 Facing Cancer and Embracing AI

20:26 Mastering Copywriting with AI

26:00 Favorite Ads and the Art of Fixing Messages

29:50 Crafting Emotional Connections in Advertising

38:17 The Importance of Branding for Home Services

46:29 Embracing AI in Advertising

49:50 Innovative Tools for Storytelling in Marketing

52:03 Like and Subscribe!

#ads #advertising #brand #marketing #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #kenmoskowitz #adzombies

Jeremy Vest has spent 18+ years helping creators and brands generate more than 50 billion organic views and over $100M in revenue. He’s trained some of YouTube’s top educators and global brands, spoken at conferences around the world, and built Creator Unlock to help everyday creators finally stop guessing — and start growing.

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jeremy to break down the biggest shift YouTube has seen in two decades: the rise of TV watch time. Jeremy explains why long-form, story-driven content is now dominating the algorithm, why 45-minute episodes outperform 5-minute tutorials, and how YouTube decides what to recommend based entirely on watch time and emotional engagement. He and Danny dig into the power of curiosity-driven hooks, why the first 30 seconds determine the fate of a video, and how “how-to” content must evolve to survive in 2025.

Danny and Jeremy also dive deep into AI-generated video, faceless channels, and what the future of content creation really looks like. Jeremy breaks down why most AI videos will fail, why personality and authenticity still matter, and how his Click–Watch–Like framework helps creators master titles, thumbnails, and retention. They also explore how local service companies can use video to generate real revenue, the importance of niching down, and why every touchpoint — from your website to your YouTube channel — must communicate the same clear promise.

Whether you’re a creator, marketer, or local business owner, Danny Leibrandt and Jeremy Vest give you a clear roadmap for winning on YouTube in 2025 and beyond. From building authority to using shorts for visibility and longs for revenue, this conversation reveals exactly what works — and what doesn’t — in today’s YouTube ecosystem.

Jeremy Vest, Founder of Creator Unlock:

LinkedIn: linkedin.com/in/jeremyvest

YouTube: https://www.youtube.com/@UCt6USRnsgG2b3ADzOISzMSw

Creator Unlock: CreatorUnlock.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Jeremy Vest

02:03 Jeremy's Journey in Digital Marketing

04:58 The Evolution of YouTube

10:34 Optimizing for TV Viewership

13:31 The Importance of Storytelling

21:05 Crafting Compelling Stories for Engagement

25:10 Teaching to Fish: The Importance of Strategy

26:32 The Unique World of Podcasting

28:43 YouTube Shorts vs. Long-Form Videos

31:06 Optimizing for Watch Time

37:43 Niche Down: Finding Your Audience

41:35 Starting a YouTube Channel for Local Businesses

47:01 Manifesting Success in the Age of AI

49:32 Like and Subscribe!

#youtube #youtubemarketing #socialmedia #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #jeremyvest #creatorunlock

Ellen Rohr is one of the MOST influential leaders in home services. She helped grow Benjamin Franklin Plumbing from zero to 47 locations and over $40M in franchise sales in under two years. She’s the co-founder of ZoomDrain, now with 60+ locations nationwide. And she’s a major industry leader at ServiceTitan, where she helps thousands of contractors build more profitable companies.

In this episode, we dive deep into the real financial mechanics behind a successful home service business. Ellen breaks down the three KPIs every owner must master, why most contractors are drastically underpriced, and the simple math that shows exactly what you should be charging. We talk about how she turned around failing companies, how she scaled two national brands, and the mindset shifts that separate million-dollar operators from everyone else. You’ll also hear her most brutal lessons, her personal development journey, and her best advice for any owner looking to grow with clarity, confidence, and real profit.

Ellen Rohr, Co-founder of Zoom Drain:

Website: https://ellenrohr.com/

LinkedIn: linkedin.com/in/ellen-rohr-5052101

YouTube: https://www.youtube.com/ellenrohr

Facebook: https://www.facebook.com/ellenrohr/

Her Book: https://a.co/d/3ruYEGj

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Ellen Rohr

02:58 Turning Challenges into Opportunities

05:58 The Importance of Financial Literacy

09:05 Sales Skills and Business Growth

11:52 Key Performance Indicators for Success

15:01 Pricing Strategies for Profitability

17:47 Understanding Business Fundamentals

21:03 Navigating Business Challenges

23:56 Setting Realistic Financial Goals

27:51 Pricing Strategies for Success

30:13 Thinking Bigger: Overcoming Limiting Beliefs

33:40 The Power of Personal Development

34:49 Lessons from Successful Companies

38:11 The Journey of Zoom Drain

42:33 The Importance of Personal Growth in Business

46:14 Navigating Brutal Moments in Business

51:05 Embracing Opportunities in Home Services

#homeservicebusiness #homeservicemarketing #localmarketing #localbusiness #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #zoomdrain #ellenrohr

Bodhi Gallo went from running a dumpster rental business in college to becoming one of the most respected voices on Twitter for local SEO and home service marketing. He shares how he bought a small dumpster company doing around $100K a year, scaled it to $750K using Google Business Profiles, local SEO, and smart ad strategies, then sold it and went all-in on helping other service companies grow. Today, as co-founder and CRO of Striker Digital, Bodhi and his team work with more than 600 home service businesses across the country, helping them dominate their markets through SEO, GBP optimization, and high-ROI ad campaigns.

In this conversation, Bodhi breaks down his full playbook for scaling service companies — from when and how to create multiple Google Business Profiles, to the importance of having a verified physical location, to how service and location pages can work together to boost overall topical authority. He also dives into his Twitter strategy, explaining how he built one of the largest followings in local SEO by mixing lifestyle, marketing, and local content that connects directly with his ideal clients.

Danny and Bodhi go deep on what’s working in local SEO right now, the biggest mistakes operators make when scaling, and what separates a $1M business from a $3M+ one. They also cover Bodhi’s journey of building Striker Digital from the ground up, his approach to hiring globally, and the lessons he’s learned from working with hundreds of operators nationwide.

It’s a raw and practical episode packed with insights for anyone serious about local SEO, home service growth, and building a business that lasts.

Bodhi Gallo, Co-founder of Stryker Digital:

Twitter: https://x.com/irentdumpsters

LinkedIn: https://www.linkedin.com/in/bodhigallo/

Instagram: https://www.instagram.com/bo_dhi_g/

Stryker Digital: https://www.stryker-digital.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Bodhi Gallo's Journey

01:07 Scaling the Dumpster Rental Business

06:23 Transitioning to Twitter and Local SEO Expertise

11:32 Client Acquisition Strategies for the Agency

16:18 Optimizing Google Business Profiles

20:56 The Importance of Multiple Google Business Profiles

22:23 The Importance of Location in Service Businesses

24:05 Optimizing Google Business Profiles

27:34 Balancing SEO and Conversion Strategies

29:30 Leveraging Location Pages for Authority

30:46 Expanding Google Business Profiles

31:30 Tools and Techniques for Local SEO

35:17 Understanding SEO Timelines

36:29 The Role of Backlinks in Local SEO

37:39 Navigating SEO Ethics and Strategies

40:04 Key Takeaways from Client Experiences

41:54 The Importance of Customer Service in Business

#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #strykerdigital #bodhigallo

In this episode of Local Marketing Secrets, Danny Leibrandt joins Dave Carroll—the founder & CEO of DOPE Marketing, a direct-mail software and fulfillment company that lets small businesses and agencies send laser-focused mail with no minimums. DOPE Marketing just landed on the Inc. 5000 for the second year in a row (No. 475 last year, No. 675 this year) and now runs a 100+ person print operation that integrates with tools like HighLevel and Zapier to trigger postcards, handwritten notes, and even branded boxes from real-time customer actions. Dave also owns Lion’s Share Maintenance, giving him rare credibility on both the home-service and SaaS sides.

Dave breaks down the growth arc—from $0→$2M→$8M→$17M→~$30M—without the chest-thumping. He talks about why stress is relative, how sobriety and routine sharpened his leadership, and why “horse blinders” (saying no to shiny objects) let DOPE Marketing scale faster. We get tactical on building operating systems (EOS), turning expectations into metrics, and delegating so the founder isn’t four laps ahead of the team with no one translating the plan.

You’ll hear practical playbooks for automating offline mail like digital ads, modeling your best customers, and stacking cross-channel touches that actually convert. Plus: time ownership, buying back your minutes, the “marathon not a sprint” mindset, and the importance of staying inspired (shoutouts to Tommy Mello, Jesse Itzler, Kobe, and Nipsey). If you’re a home-service owner or agency looking for real growth levers—and a reminder to slow down so you can scale up—this one’s a must-listen. Connect with Dave everywhere online and check out DOPE Marketing to see how automated direct mail can become your next unfair advantage.

Dave Carroll, Founder of DOPE Marketing:

Facebook: https://www.facebook.com/david.l.carroll.7

Instagram: https://www.instagram.com/davedopemarketing/

LinkedIn: https://www.linkedin.com/in/dopemarketing/

Website: https://www.dopemarketing.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Dave Carroll

01:54 Reflections on Rapid Growth

03:37 The Importance of Personal Growth

07:17 Focusing on Core Business Opportunities

11:54 Dave's Journey from Troubled Youth to Entrepreneur

22:31 Defining Success and Parenting

27:53 Balancing Family Life and Business Responsibilities

34:54 Prioritizing Health and Wellness

40:04 The Secret to Rapid Business Growth

49:12 The Marathon of Business

55:17 Learning from Influential Figures

01:00:29 The Importance of Slowing Down

#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #dopemarketing #davecarroll #traditionalmarketing #marketingagency #directmailmarketing #yardsigns #doorhanger