In this episode of Local Marketing Secrets, host Danny Leibrandt interviews Dan Antonelli—the founder and branding mastermind behind KickCharge Creative, a leading agency that’s helped over 2,500 local businesses reinvent themselves (including nine-figure giants like A1 Garage Door Service). Dan shares his insights on why most home service companies get their branding wrong, how to create a name and visual identity that actually sticks with customers, and why strong branding makes every marketing dollar go further. If you’re ready to stop blending in and start attracting ideal clients (and employees!), don’t miss this conversation.

Dan Antonelli, Founder of KickCharge Creative:

Facebook: https://www.facebook.com/dan.antonelli

LinkedIn: https://www.linkedin.com/in/danantonelli/

Instagram: https://www.instagram.com/danantonelli_kickcharge/

KickCharge Creative: https://www.kickcharge.com/

Branded Not Blanded Book: https://www.amazon.com/Branded-Not-Blanded-KickChargeTM-Service-ebook/dp/B0BBL1CCJ9

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Dan Antonelli

01:25 Common Branding Mistakes by Home Service Companies

06:26 Creating Memorable Brand Names

12:20 Appealing to Women in Branding

17:58 Branding's Impact on Recruitment

23:56 The Cost of Poor Branding

25:49 The Tommy Mello Rebranding Success Story

29:52 Understanding the Costs of Rebranding

36:00 The Importance of Brand Cohesion

41:54 Fundamentals of Effective Branding

47:11 When to Consider Rebranding

#branding #brand #localbusinessbrand #danantonelli #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this episode of Local Marketing Secrets, host Danny Leibrandt is joined by Adam Coffey—a three-time CEO who’s scaled multiple private equity-backed companies to over a billion dollars. Adam outlines the four key stages of growth every entrepreneur must master, from zero to a million, a million to 10 million, 10 million to 100 million, and eventually 100 million to a billion. Drawing on his 58 acquisitions and $2.5B in deal experience, Adam shares how to build and structure a business for maximum scalability, the importance of strong unit economics, and when (and why) to partner with private equity to fuel explosive growth.

Adam Coffey, Founder of The Chairman Group:

LinkedIn: https://www.linkedin.com/in/adamecoffey/

Website: https://adamecoffey.com/

The Chairman Group: https://chairmangroup.us/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Adam Coffey

01:37 Understanding Zero to One Million

14:30 Scaling from One Million to Ten Million

26:57 Ten Million to One Hundred Million

32:19 Creating a C-Suite

38:59 Diversifying and Securing Your Future

40:29 M&A as a Growth Strategy

47:18 Choosing the Right Private Equity Partner

#privateequity #adamcoffey #chairmangroup #localmarketing #localbusiness #homeservicebusiness #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this episode, Danny Leibrandt interviews Ben Heath, founder of Heath Media, a top-tier Facebook Ads expert with over 1M followers and $150M in managed ad spend. Ben breaks down how local businesses can effectively use Facebook (Meta) ads to generate leads and grow revenue.Key Takeaways:Meta Ads Philosophy: Ben views Facebook (Meta) ads as powerful interruption-based advertising on platforms where people already spend time. It's not about search intent but grabbing attention during the scroll.Lead Campaigns for Local Businesses: Always tell Meta what you want—if you're after leads, optimize for leads. Meta’s algorithm has become increasingly smart, doing much of the targeting and timing work for you, especially with newer campaign types like Advantage+.Manual vs. Automated Campaigns: While Advantage+ is evolving, Ben recommends local businesses still maintain more control using manual settings within these new structures, especially when lead quality matters.Testing Is Essential: Treat ad spend like tuition—testing different creatives, offers, and strategies is crucial to finding what resonates. One winning ad could massively scale your business.Offers Matter Most: For local businesses, a great offer (urgency, scarcity, guarantees) is often more important than the creative. He recommends Alex Hormozi’s $100M Offers for inspiration.Instant Forms vs. Website Leads: Instant forms on Facebook usually deliver more leads at a lower cost, but often lower quality. Website forms offer better-qualified leads, so test both.Instagram vs. Facebook Ads: Meta determines which platform to show your ads on. Ben advises to advertise on both and let the algorithm optimize.Metrics to Watch: The primary metric is cost per lead. Secondary metrics like CTR, CPM, and hook rate help diagnose issues but shouldn't be the focus.Lead Magnet or Direct Offer? For low-ticket services ($50-100), go straight to an offer. Mid-ticket ($100–$1K) may benefit from a lead magnet. High-ticket ($1K+) should use a lead magnet or nurture strategy like omnipresent content.Video vs. Image Ads: Video ads usually win (about 60% of the time), but only if they’re done well. Poor video can hurt performance more than a strong image ad.Underrated Strategy: Use local influencers to create ad content—even micro-influencers in your area can massively boost credibility and performance.Minimum Budget: Start with at least $10/day. It’s enough to learn and start testing, though serious results require scaling up.Ben Heath, Founder of Heath Media:YouTube: https://www.youtube.com/c/BenHeathLinkedIn: https://www.linkedin.com/in/ben-heath-marketing/Facebook: https://www.facebook.com/bheathmarketingHeath Media: https://heathmedia.co.uk/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction to Ben Heath03:07 Understanding Facebook Ads: The Basics09:00 Optimizing for Leads: The Local Business Perspective15:07 Instagram vs. Facebook: Advertising Strategies20:52 Website vs. Instant Forms: Lead Quality Discussion25:05 Crafting Irresistible Offers for Facebook Ads31:24 Lead Magnets vs. Direct Offers34:44 Rapid Fire FAQs on Facebook Ads#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business