Ken Moskowitz on How To Craft The Perfect Ad: Storytelling, AI Tools, and Brand Messaging

Ken Moskowitz is a 40-year branding veteran who has worked with some of the world’s most iconic companies, including Coca-Cola, ESPN, the NFL, Facebook, and Budweiser. He’s helped generate billions of dollars in sales through storytelling-driven advertising and emotional brand building. Today, he holds equity in seven home service companies and teaches thousands of businesses how to create ads people remember, trust, and choose.

In this episode, we dig into how Ken first became obsessed with advertising as a kid—long before he was working with billion-dollar brands. He shares how his early fascination with radio commercials turned into a lifelong career built on instinct, creativity, and emotion. And he breaks down the moment that changed everything for him: realizing that the best ads aren’t “ads” at all—they’re stories that make people feel something.

We also go deep on how AI is transforming the creative world and how Ken used it to reinvent his business while battling stage-three cancer. He explains why most people train AI wrong, how he personally trains models to write in his exact voice, and why companies who resist AI are already falling behind. Ken also reveals the suite of AI storytelling tools he built to help small businesses create Super Bowl-level ads without a massive team or agency budget.

Finally, we talk about branding in home services—what actually matters, what doesn’t, and why emotion beats price every time. Ken breaks down why truck wraps, uniforms, and consistent messaging are foundational brand assets, and he shares practical creative ideas any local business can use to stand out instantly. Whether you run a pest control company, an HVAC shop, or a digital agency, Ken shows you how to build ads people feel, remember, and take action on.

Ken Moskowitz, Founder of Ad Zombies:

LinkedIn: https://www.linkedin.com/in/spankymoskowitz

Instagram: https://www.instagram.com/spankymoskowitz

Ad Zombies: https://www.adzombies.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Ken Moskowitz

08:06 The Evolution of Advertising and Storytelling

15:04 Facing Cancer and Embracing AI

20:26 Mastering Copywriting with AI

26:00 Favorite Ads and the Art of Fixing Messages

29:50 Crafting Emotional Connections in Advertising

38:17 The Importance of Branding for Home Services

46:29 Embracing AI in Advertising

49:50 Innovative Tools for Storytelling in Marketing

52:03 Like and Subscribe!

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