Ellen Rohr on Why You NEED To Charge More, Building a $40M Franchise, and Top 3 Home Services KPIs

Ellen Rohr is one of the MOST influential leaders in home services. She helped grow Benjamin Franklin Plumbing from zero to 47 locations and over $40M in franchise sales in under two years. She’s the co-founder of ZoomDrain, now with 60+ locations nationwide. And she’s a major industry leader at ServiceTitan, where she helps thousands of contractors build more profitable companies.

In this episode, we dive deep into the real financial mechanics behind a successful home service business. Ellen breaks down the three KPIs every owner must master, why most contractors are drastically underpriced, and the simple math that shows exactly what you should be charging. We talk about how she turned around failing companies, how she scaled two national brands, and the mindset shifts that separate million-dollar operators from everyone else. You’ll also hear her most brutal lessons, her personal development journey, and her best advice for any owner looking to grow with clarity, confidence, and real profit.

Ellen Rohr, Co-founder of Zoom Drain:

Website: https://ellenrohr.com/

LinkedIn: linkedin.com/in/ellen-rohr-5052101

YouTube: https://www.youtube.com/ellenrohr

Facebook: https://www.facebook.com/ellenrohr/

Her Book: https://a.co/d/3ruYEGj

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Ellen Rohr

02:58 Turning Challenges into Opportunities

05:58 The Importance of Financial Literacy

09:05 Sales Skills and Business Growth

11:52 Key Performance Indicators for Success

15:01 Pricing Strategies for Profitability

17:47 Understanding Business Fundamentals

21:03 Navigating Business Challenges

23:56 Setting Realistic Financial Goals

27:51 Pricing Strategies for Success

30:13 Thinking Bigger: Overcoming Limiting Beliefs

33:40 The Power of Personal Development

34:49 Lessons from Successful Companies

38:11 The Journey of Zoom Drain

42:33 The Importance of Personal Growth in Business

46:14 Navigating Brutal Moments in Business

51:05 Embracing Opportunities in Home Services

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