"Scaling from $4M to $100M: Norris Avazian’s Playbook for Home Service Success"

He’s been in the trenches and the boardrooms. In this episode, Norris Avazian shares how he’s helped HVAC businesses scale from $4 million to over $100 million — and the operational mindset it takes to do it.

From building bulletproof systems to handling family business dynamics and resolving customer conflicts like a pro, Norris breaks it all down.

👉 Whether you're a technician aiming higher or a business owner looking to scale, this episode is for you.

🎧 Crystal Clear Growth: Rebranding, ROI, and the Mindset to Make It Happen

This week on the Home Service Hustle Podcast, host Jonathan Bannister sits down with the one and only Crystal Williams — founder of Lemon Seed Marketing and a powerhouse behind some of the strongest home service brands in the country.

Crystal gets real about what it takes to grow your business through marketing that actually moves the needle:

💥 Why rebranding isn’t a risk — it’s a strategy

📈 How to track your marketing ROI like a pro

🧠 The mindset shift that separates thriving companies from dying ones

📬 And why direct mail, social media, and digital campaigns all still have a seat at the table

🔥 "When you sit down at the game of marketing, you never get to get back up."

This is the kind of mindset that builds legacy brands — not just leads.

🎯 If you're ready to fall back in love with your business and level up your brand… this one’s for YOU.

📲 Get to know Crystal better here:

crystal_Williams | Twitter, Instagram, Facebook | Linktree

linktr.ee/crystal_Williams

This week on the Home Service Hustle Podcast, host Jonathan Bannister welcomes Mitch Smedley, founder of Smedley Plumbing, Trade Wins, and host of The Void Podcast.

With over 20 years in the plumbing game and a deep passion for giving back, Mitch shares how he built a thriving business during the pandemic—without throwing thousands at ads.

💥 Inside this episode:

✅ Why integrity and craftsmanship matter just as much as sales

✅ How to turn “I can’t afford it” into “Let’s do it” using smart financing

✅ Mitch’s journey from managing teams to mentoring business owners

✅ How social media helped him grow without a massive marketing budget

✅ Why giving back is a growth strategy, not just a good deed

Whether you're just starting out or scaling your trades business, this episode delivers real-world value with heart.

🎧 Watch or listen now:

• Apple Podcasts
• Spotify

📲 Get to know Mitch better here:

🔗 Facebook

🔗 YouTube

🔗 The Void Podcast:

• Spotify

• Apple

• YouTube