Chris Buttenham: The Contractor’s Guide to Retention, Incentives, and Company Value

What if you could retain your best employees, grow your company faster, AND increase your exit value… without giving away ownership?

In this episode of Home Service Hustle, host Jonathan Bannister sits down with Chris Buttenham, Co-Founder & CEO of Reins, to talk about a powerful strategy more contractors need to know about:

💰 Alternative Equity

Chris breaks down how contractors can use tools like:

✔ Phantom Stock

✔ Profit Sharing

✔ Performance Incentives

…to build ownership mindsets inside their teams and retain top talent in one of the most competitive labor markets the trades have ever seen.

Inspired by watching his own father struggle to retain employees in his service business, Chris created Reins to give contractors the same incentive tools used by venture capital and private equity — but designed specifically for the trades.

🔥 In this episode we cover:

• Why labor is the #1 challenge for most contractors

• The difference between phantom equity vs real equity

• How to retain A-players without giving away ownership

• Why the best companies build ownership culture

• How incentives can increase company valuations

If you want to build a business that grows without you and retains your best people, this episode is a must listen.

Get to know Chris better here:

Instagram: https://www.instagram.com/bluecollarkeys/

Facebook: https://www.facebook.com/myreins