Episodios

  • "Business Credit and Funding: Laying the Groundwork"

    "Business Credit and Funding: Laying the Groundwork"
    Nov 12 2025
    In this episode of “The Distraction Advantage," Shannon Stone speaks about laying a financial foundation for your business, emphasizing the importance of building business credit separate from personal credit. Addressing entrepreneurs at the start or expansion of their businesses, she shares her experiences and lessons learned. She discusses how establishing credit tiers, net-30 accounts, and EIN-based credit cards, among other strategies, can help businesses grow without major loans. Stone recommends getting an EIN, properly registering businesses, and paying bills on time—as early as possible—to start building credit worthiness. She also mentions options like local economic development programs, grants for businesses owned by women and minorities, and revenue-based funding, urging listeners to prepare financially before they’re in dire need of money. The next episode will explore passive income as an alternative revenue source for service-based businesses.
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    3 m
  • "Rabbit Hole: What If I Started a YouTube Channel?"

    "Rabbit Hole: What If I Started a YouTube Channel?"
    Nov 4 2025
    In this episode of 'The Distraction Advantage', host Shannon Stone shares her thought experiment on starting a YouTube channel. She discusses the spark of the idea, which came from a client's positive feedback on her using simple analogies to explain complex IT concepts. She soon found herself in deep preparations for an actual channel. However, recognizing her current time constraints and commitments, she decided to postpone the project. Still, she recognized the underlying motivation of wanting to connect and educate. Instead of creating a full-blown channel, she started utilizing existing platforms like LinkedIn and integrating mini tutorials into her client proposals. Her key realization was that visibility isn't always about loud promotions; it's about consistent, authentic presence. She concludes with a reminder to be strategic with time and resources and only pursue projects when they align with one's capacity and business goals.
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    4 m
  • "How to Talk Tech to Non-Tech People"

    "How to Talk Tech to Non-Tech People"
    Oct 26 2025
    In this episode of The Distraction Advantage, host Shannon Stone addresses the challenge of communicating technical concepts to non-tech savvy individuals, often encountered in business scenarios. Drawing from her own experiences as a business owner and tech professional, Shannon presents an engaging narrative about the importance of clear communication, devoid of jargon, using relatable analogies, and keeping the focus on solving problems. She offers strategies for ensuring clients understand the services, fostering trust, engagement, and fostering long-term relationships. Shannon encourages listeners not to oversimplify but to translate tech talk into everyday language to empower their clients. The episode concludes with a preview of the next topic - exploring video marketing and YouTube channel creation.
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    3 m
  • "Your Online Presence: Turning Clicks into Clients"

    "Your Online Presence: Turning Clicks into Clients"
    Oct 22 2025
    In this episode of The Distraction Advantage, Shannon Stone provides fellow entrepreneurs valuable insights into how she was able to successfully convert online clicks into clients. She discussed how she transformed her professional website from being a 'storefront with lights off' that attracted only visits into a revenue generator that worked 24/7. She made several modifications including adding clear messaging, enhancing visibility of call-to-action buttons, providing social proof such as client testimonials and optimizing mobile site speed. This resulted in an organic 40% increase in inbound calls within the first 30 days. In addition to the website, Shannon stressed the need for an effective online presence through various touchpoints such as Google search results, email signatures, and LinkedIn profile. She wrapped up the session by challenging listeners to evaluate and enhance their own digital footprint. In the upcoming episode, she will be explaining how to effectively communicate technical information to non-technical audience.
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    3 m
  • "The Automation Obsession"

    "The Automation Obsession"
    Oct 15 2025
    In the episode "The Automation Obsession" of the podcast "The Distraction Advantage", Shannon Stone discusses her experiences with getting lost in automation, a tool which should streamline one’s work and not become a distraction itself. Highlighting the necessity of striking a balance, Shannon discusses her realization of automation not being about how much you can automate, but how well you can automate the right tasks. To avoid losing focus, having an automation checklist is suggested, and some of the prerequisites to add any task in the list include the task being repeatable, time-saving without compromising client experience, and understandable by others. Shannon's key message is to consider automation as an efficiency booster rather than a source of distraction, with the most valuable system being the one that’s frequently and effectively used.
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    3 m
  • "Rabbit Hole: The Automation Obsession"

    "Rabbit Hole: The Automation Obsession"
    Sep 29 2025
    In the episode "The Automation Obsession" of the podcast The Distraction Advantage, host Shannon Stone discusses her experience and insights into business automation. Shannon recounts how her initial attempts at automation ended up being more time-consuming and complex than they were worth. She advises that the goal of automation should be to save time and improve efficiency, rather than to create overly complex systems. The key is to focus on high-impact, low-maintenance tasks that drain time and energy. Shannon also gives listeners a checklist to decide whether a task is ripe for automation, emphasizing that automation should not compromise the client experience or become a distraction. Next week's episode will focus on turning digital presence into a lead magnet.
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    3 m
  • "Time Management When You Have ADHD"

    "Time Management When You Have ADHD"
    Sep 22 2025
    In this episode of The Distraction Advantage, host Shannon Stone candidly discusses her strategies for successful time management while having ADHD. Stone shares her struggle of trying to fit into traditional productivity models, which ultimately led her to create her own that caters to her unique brain wiring. She outlines three time management strategies: using themed days for dedicated tasks, implementing timed sprints of work interspersed with breaks, and visualizing wins by moving tasks on a physical board. She advises listeners with ADHD to stop comparing their productivity to others and to utilize tools that work best for their unique needs. Stone embraces distractions by organizing them using her 'parking lot' method for later consideration, and ends the episode by encouraging listeners to turn their distractions into an advantage.
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    3 m
  • "The MSP Playbook for Client Retention"

    "The MSP Playbook for Client Retention"
    Sep 17 2025
    In this episode of The Distraction Advantage, Shannon Stone explores strategies for client retention, a concept she terms as the MSP loyalty loop. Using her own experience of losing a dental office client due to lack of regular engagement, Shannon emphasizes the importance of customers feeling seen and appreciated. To that end, she suggests various practices like scheduled 30-45 day check-ins for relationship building, quarterly reviews to showcase value, providing unexpected extras to clients, and inviting feedback to make them feel part of the service evolution. She also stresses that loyal clients who refer your services to their friends might be a more prominent lead source than cold leads. The upcoming episode teases a discussion about time management for those with ADHD.
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    4 m