"Your Online Presence: Turning Clicks into Clients"

In this episode of The Distraction Advantage, Shannon Stone provides fellow entrepreneurs valuable insights into how she was able to successfully convert online clicks into clients. She discussed how she transformed her professional website from being a 'storefront with lights off' that attracted only visits into a revenue generator that worked 24/7. She made several modifications including adding clear messaging, enhancing visibility of call-to-action buttons, providing social proof such as client testimonials and optimizing mobile site speed. This resulted in an organic 40% increase in inbound calls within the first 30 days. In addition to the website, Shannon stressed the need for an effective online presence through various touchpoints such as Google search results, email signatures, and LinkedIn profile. She wrapped up the session by challenging listeners to evaluate and enhance their own digital footprint. In the upcoming episode, she will be explaining how to effectively communicate technical information to non-technical audience.