The Distraction Advantage Podcast Por Shannon Stone arte de portada

The Distraction Advantage

The Distraction Advantage

De: Shannon Stone
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Are you a managed services provider (MSP) looking to grow your business, find camaraderie in the industry, and discover innovative best practices? Or perhaps you’re a small business owner seeking actionable IT solutions to streamline operations and protect your business? You’ve come to the right place.

The Distraction Advantage is your weekly guide to navigating the exciting and sometimes chaotic world of MSPs and small business technology, hosted by a fellow MSP who knows firsthand the challenges of balancing big ideas with real-world objectives—and thriving in the process.2025 Economía Gestión y Liderazgo Liderazgo
Episodios
  • "Business Credit and Funding: Laying the Groundwork"

    "Business Credit and Funding: Laying the Groundwork"
    Nov 12 2025
    In this episode of “The Distraction Advantage," Shannon Stone speaks about laying a financial foundation for your business, emphasizing the importance of building business credit separate from personal credit. Addressing entrepreneurs at the start or expansion of their businesses, she shares her experiences and lessons learned. She discusses how establishing credit tiers, net-30 accounts, and EIN-based credit cards, among other strategies, can help businesses grow without major loans. Stone recommends getting an EIN, properly registering businesses, and paying bills on time—as early as possible—to start building credit worthiness. She also mentions options like local economic development programs, grants for businesses owned by women and minorities, and revenue-based funding, urging listeners to prepare financially before they’re in dire need of money. The next episode will explore passive income as an alternative revenue source for service-based businesses.
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    3 m
  • "Rabbit Hole: What If I Started a YouTube Channel?"

    "Rabbit Hole: What If I Started a YouTube Channel?"
    Nov 4 2025
    In this episode of 'The Distraction Advantage', host Shannon Stone shares her thought experiment on starting a YouTube channel. She discusses the spark of the idea, which came from a client's positive feedback on her using simple analogies to explain complex IT concepts. She soon found herself in deep preparations for an actual channel. However, recognizing her current time constraints and commitments, she decided to postpone the project. Still, she recognized the underlying motivation of wanting to connect and educate. Instead of creating a full-blown channel, she started utilizing existing platforms like LinkedIn and integrating mini tutorials into her client proposals. Her key realization was that visibility isn't always about loud promotions; it's about consistent, authentic presence. She concludes with a reminder to be strategic with time and resources and only pursue projects when they align with one's capacity and business goals.
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    4 m
  • "How to Talk Tech to Non-Tech People"

    "How to Talk Tech to Non-Tech People"
    Oct 26 2025
    In this episode of The Distraction Advantage, host Shannon Stone addresses the challenge of communicating technical concepts to non-tech savvy individuals, often encountered in business scenarios. Drawing from her own experiences as a business owner and tech professional, Shannon presents an engaging narrative about the importance of clear communication, devoid of jargon, using relatable analogies, and keeping the focus on solving problems. She offers strategies for ensuring clients understand the services, fostering trust, engagement, and fostering long-term relationships. Shannon encourages listeners not to oversimplify but to translate tech talk into everyday language to empower their clients. The episode concludes with a preview of the next topic - exploring video marketing and YouTube channel creation.
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    3 m
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