Episodios

  • Why Setting Boundaries is Crucial for Quality Care | Dr. Laura Brenner | 553

    Why Setting Boundaries is Crucial for Quality Care | Dr. Laura Brenner | 553
    May 1 2025

    How do you know if you're caring TOO MUCH for others?

    In this episode, we have Dr. Laura Brenner—a seasoned dentist and insightful career coach—to dive deep into the pressing issue of burnout in dentistry. Laura brings a wealth of experience to the table, having navigated her own burnout journey. She candidly shares the nuanced challenges that dentists face and outlines how setting firm boundaries can be the key to preserving well-being. Listening to Laura, you'll uncover the pivotal role self-awareness plays in managing stress and preventing burnout, and how dentists—who are often in service to others—must learn to prioritize their health too.

    Laura doesn't just highlight problems; she offers actionable solutions. By encouraging dentists to dismiss troublesome patients, she advocates for a proactive approach to mental well-being. This episode also stresses the importance of reflecting on personal feelings and engaging in open dialogues with both dental teams and patients. By the end, you'll be equipped with practical tools to take control of your professional life and preserve your passion for dentistry.

    What You'll Learn in This Episode:

    • How to address and prevent dentist burnout through strategic boundary setting.
    • The power of dismissing troublesome patients for mental well-being.
    • The importance of self-reflection in managing professional stress.
    • Strategies for open communication with your team and patients.
    • Techniques to protect personal time and energy effectively.
    • Laura's personal journey through burnout and the lessons learned.
    • Why personal development is crucial for career longevity in dentistry.

    Take a break and join us for this insightful chat—it could change your perspective!

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    Sponsors:
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    CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer

    Click here for a special offer!

    Guest: Dr. Laura Brenner

    Business Name: Lolabees Career Coaching

    Check out Laura's Media:‍

    Website: lolabeescareercoaching.com

    Instagram: instagram.com/drlolabees

    Facebook Group: facebook.com/groups/dentistsidegigs

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    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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    Host: Michael Arias

    ‍Website: The Dental Marketer

    For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.

    Join this podcast's Facebook Group: The Dental Marketer Society

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    p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.
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  • Power Up Your Presence at Farmers Markets: How to Secure a Booth and Attract Patients | GMS

    Power Up Your Presence at Farmers Markets: How to Secure a Booth and Attract Patients | GMS
    Apr 28 2025

    Today, we’re sharing exactly how to get into the best farmers markets—and why these events can become a powerhouse for attracting new patients to your practice!

    In this episode, we'll dive deep into strategies that turn passive booth visitors into engaged, long-term patients. We'll lay out practical steps to create an impactful stall, from choosing the perfect location to designing benefit-driven banners that capture attention. We illuminate the often-overlooked psychological elements of market participation—trust transfer, face recognition, and local loyalty—all key consumer behaviors that can elevate your outreach efforts. We also revisit specific staff roles—like the magnet, the messenger, and the connector—to boost engagement and facilitate meaningful conversations.

    This episode breaks down essential methods for converting market attendees into clients post-event. We're sharing innovative offers for potential patients and unveiling tools for tracking leads and securing appointments effectively. With additional tips on identifying promising farmers markets and crafting the perfect pitch as a wellness partner, you'll gain valuable knowledge on navigating the application process. To round off the episode, we share how to take your marketing skills to the next level by joining the ground marketing course for a deeper dive into advanced scripts, strategies, and interactive workshops!

    What You'll Learn in This Episode:

    • Proven tactics for powerful booth setup and location selection.
    • The psychology behind effective market participation.
    • Role definitions—the magnet, the messenger, and the connector—to maximize engagement.
    • Conversation scripts for addressing questions and overcoming objections.
    • Techniques for post-event follow-up and conversion.
    • Methods to effectively track leads and manage appointments.
    • Tips for identifying and pitching to ideal farmers markets.
    • Strategies for building local loyalty and trust.

    Listen today to learn how to take your farmers market game to the next level!

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    Learn More About the Ground Marketing Course Here:

    Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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    Sponsors:

    CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer

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    For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.

    The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041
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  • From Volume to Value: How to Boost Your Patient Value and Stop Burnout | Scott Manning | 552

    From Volume to Value: How to Boost Your Patient Value and Stop Burnout | Scott Manning | 552
    Apr 24 2025

    What's the biggest trap that dentists fall into that kills both their profit and their passion?

    Today we have a candid conversation with Scott Manning as we unravel the common pitfalls that dentists face in their journey toward a thriving practice. This episode strikes a critical balance between profit and passion, emphasizing that financial success doesn't have to come at the expense of compassionate care. Scott sheds light on the impact of prioritizing patient volume over quality interactions, urging dentists to refocus on what truly matters. Discover how vital metrics like average visit value and case acceptance rates play a crucial role in achieving a profitable yet rewarding practice.

    Scott shares actionable strategies to boost patient engagement and streamline practice operations. Learn how to master comprehensive diagnoses, effective scheduling, and nurturing long-term patient health plans in your practice. If you're ready to make meaningful changes and see tangible results in your practice, this episode is a must-listen!

    What You'll Learn in This Episode:

    • The dangers of focusing solely on patient volume.
    • Key metrics every dental practice should track for profitability.
    • Strategies for enhancing patient engagement.
    • How to optimize your practice operations for efficiency.
    • The importance of comprehensive diagnoses and long-term patient plans.

    Listen now to discover strategies for a profitable and patient centered practice!

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    Sponsors:
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    CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.com

    Click Here and mention The Dental Marketer for a special offer!

    Guest: Scott Manning

    Business Name: Dental Success Today

    Check out Scott's Media:‍

    Website: dentalsuccesstoday.com

    Free Book: "The Four Freedoms of Dentistry" dentalsuccesstoday.com/the-four-freedoms

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    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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    Host: Michael Arias

    ‍Website: The Dental Marketer

    For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.

    Join this podcast's Facebook Group: The Dental Marketer Society

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    Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!

    [Click here to leave a review on iTunes]

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    p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

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  • From PTAs to Parents: Your Dental Marketing Essentials for Schools | GMS

    From PTAs to Parents: Your Dental Marketing Essentials for Schools | GMS
    Apr 21 2025

    Today we're doing a deep dive on how dental practices can seamlessly integrate into the school community and boost patient engagement!

    This episode is packed with practical insights, detailing how to build productive relationships with local educational institutions—from preschools to high schools. You’ll learn the art of navigating the administrative ladder to effectively present your services to school administrators, PTA leaders, and parents alike. It's not just about making connections; it's about creating lasting value. We workshop compelling outreach messages and forming value propositions that resonate with teachers, students, and parents, ensuring your marketing efforts hit the right chord.

    In addition, we'll guide you through the maze of legal and ethical considerations essential for a responsible and successful campaign. Discover advanced tactics to monitor and analyze your return on investment (ROI), ensuring your efforts are not just fruitful but transformative. Real-world examples provide a roadmap for building long-term partnerships that benefit both your practice and the schools.

    What You'll Learn in This Episode:

    • How to effectively partner with schools for dental marketing.
    • Strategies for engaging with administrators, PTAs, and parents.
    • Crafting outreach messages that resonate.
    • Navigating legal and ethical marketing considerations.
    • Ways to create compelling value propositions.
    • Techniques for measuring and improving ROI from school marketing.
    • Real-world examples of successful dental and school partnerships.

    Don't miss out—listen now to refine your school marketing strategies and grow your dental practice!

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    Learn More About the Ground Marketing Course Here:

    Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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    Sponsors:

    CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.com

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    For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.

    The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041
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  • Why SEO Is a Money Drain (Unless You Do This Exact Thing) | Ali Soufi | 551

    Why SEO Is a Money Drain (Unless You Do This Exact Thing) | Ali Soufi | 551
    Apr 17 2025

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    Are you flushing money down the drain with SEO?

    In this episode, Ali returns to debunk the myths surrounding SEO for dental practices and offers a candid lens into the world of effective online marketing. Instead of seeing SEO as an elusive, vague investment, Ali encourages dentists to view it through a strategic lens that demands understanding who manages their SEO, how it's done, and the tangible outcomes they should expect. With his pragmatic approach, Ali sheds light on the shadows of SEO, warning against common pitfalls like misleading metrics and the allure of hollow promises from some agencies.

    Delve into the nuts and bolts of successful SEO tactics and learn why it isn't just about throwing money at a problem—it’s about smart execution. Ali emphasizes consistency in quality content creation, the necessity of maintaining a user-friendly website, and understanding that SEO shouldn't stand alone; diversified marketing is key. In this episode, Ali walks you through clear steps to optimize your content, pinpoint target areas, and enhance your website’s quality. And if you're looking for a professional evaluation of your SEO efforts, Ali generously offers a complimentary web assessment via DocSites.com, ensuring your SEO strategies are aligned and effective!

    What You'll Learn in This Episode:

    • Why effective SEO is a strategic investment, not a waste.
    • The role of consistent quality content and user-friendly design in SEO.
    • Common SEO myths and traps to avoid in dental marketing.
    • How to diversify your marketing strategies alongside SEO efforts.
    • Step-by-step guidance on optimizing your website content and tags.
    • The critical importance of tracking new patient sources to measure SEO success.
    • How to evaluate the performance and transparency of your SEO provider.
    • Access to a free SEO web assessment that provides genuine strategic feedback.

    Let's find out if your practice’s SEO is set up for success today; listen in!

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    Sponsors:

    DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com

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    Guest: Ali Soufi

    Business Name: The DocSites

    Check out Ali's Media:‍

    Website: docsites.com

    Email: ali@docsites.com

    Phone: 818-616-3919

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    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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    Host: Michael Arias

    ‍Website: The Dental Marketer

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

    Join this podcast's Facebook Group: The Dental Marketer Society

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    Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!

    [Click here to leave a review on iTunes]

    ‍

    p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.
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  • How to Maximize Your Practice's Impact at Community Events | GMS

    How to Maximize Your Practice's Impact at Community Events | GMS
    Apr 14 2025
    Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients.We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event’s success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks.What You'll Learn in This Episode:Strategic steps for effective pre-event planning for dental practices.The pivotal roles each team member plays in a successful marketing event.Techniques for creating engaging, memorable booth experiences.Essential do's and don'ts to maximize your event's impact.The art of immediate lead follow-up and team evaluation post-event.Insights into metrics and tools for tracking and optimizing marketing efforts.Get ready to transform community events into powerful marketing victories—tune in now!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Sponsors:CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryx‍Other Mentions and Links:‍People:Seth Godin‍Groups:Chamber of CommerceRotary Club‍Tools:EventbriteGoogle FormsJotformMailchimpActiveCampaignGoogle SheetsAirtableCareStackCallRailOryx‍Businesses/Brands:Invisalign‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood.Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor.it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes.You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of things that you could be doing better.Now this is real data why this works. 43% of patients only visit the dentist once a year. 27% go twice a year. Events help turn rare visitors into loyal patients, okay? They see you, they talk to you, they engage with you, they interact with you. They're more likely to go with you. 59% of dental practices rely on front desk staff for marketing.Your team needs training to represent you well at community events, so it's not just like, Hey, let's all go out. The whole team has to go out. They need to be trained. 77% of patients prefer online booking, but only of practices offer it. So your event setup should promote real time scheduling.Don't let it get lost in the ...
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  • Your Dental Startup Guide: Budget, Supply, and Manage Like a Pro | Nishant Pandit | 550

    Your Dental Startup Guide: Budget, Supply, and Manage Like a Pro | Nishant Pandit | 550
    Apr 10 2025
    Are you a new startup owner ready to dodge common pitfalls and steer your practice toward success?Join us today as we walk through the inspiring journey of Nishant Pandit, a visionary in dental business development. From dental school in India to impacting the U.S. practice management scene, Nishant's experience is as diverse as it is practical. Listen as he shares his professional growth, discussing the pivotal steps he took to launch Atlantic Medical Supply and his own consulting company, Built Easy Solutions. Nishant guides us through the intricacies of managing and growing dental practices, emphasizing the necessity of proper staffing, strategic cost management, and effective marketing techniques.Nishant doesn't just stop at the basics; he unravels advanced insights into the industry. Discover how integrated practice management software like CareStack can revolutionize your practice's efficiency. Learn why robust HR policies and compliance measures are not just formalities, but essential to operational success. Listen to negotiation tactics with insurance companies, methods for minimizing overhead, and the art of budgeting for dental supplies. Whether you're struggling with no-shows or seeking to streamline patient scheduling, Nishant offers his expert strategies to enhance every facet of practice management.What You'll Learn in This Episode:Key strategies for effective staffing and cost management in dental practices.Benefits of using practice management software like CareStack.Importance of comprehensive HR policies and compliance measures.Tactics for negotiating improved fee schedules with insurance companies.How to budget efficiently for dental supplies and manage overhead costs.Strategies to reduce no-shows and streamline patient scheduling.The impact of continuous learning through networking and educational resources.Ways to develop a flexible, long-term strategy in a dynamic industry.Let's dive into Nishant Pandit's startup strategies today!‍‍Sponsors:‍CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestack‍Guest: Nishant PanditBusiness Name: Built Easy SolutionsCheck out Nishant's Media:‍Atlantic Medical Supplies: atlanticmss.comBuilt Easy Solutions: builteasysolutions.comPhone:  848-247-8014‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍Other Mentions and Links:‍Tools:Google ChromeGoogle AdsMeta AdsYouTube Ads‍Businesses/Brands:DentalXChangePrimescanUPS‍Host: Michael Arias‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.
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  • Overcoming Rejection in Ground Marketing: Turning "No" Into an Opportunity | GMS

    Overcoming Rejection in Ground Marketing: Turning "No" Into an Opportunity | GMS
    Apr 7 2025
    Feeling like rejection is closing doors on your ground marketing efforts? What if it could be your secret weapon instead?In today's episode of the Ground Marketing Series, we're exploring the misunderstood realm of rejection, redefining it as feedback rather than failure. Through a blend of down-to-earth examples and actionable tactics, we're learning how practice owners and marketing teams can convert rejections into golden opportunities. Drawing from personal experiences, we demystify the reasons behind common rejections—from automatic no’s by gatekeepers to the fear of change among decision-makers—equipping you with the insights to turn these hurdles into stepping stones.We'll unveil effective strategies like the "Coffee Drop" and "Customer Referral Play" to thaw the initial frosty interactions with potential partners. We'll dissect typical rejection types, providing countermeasures and a strategic three-step framework for cracking the "no" code. Each rejection, whether reflexive or cautious, is navigated with a value-first approach, ensuring a positive relationship. Wrapped with a real-world case study, this episode reaffirms the power of persistence and strategic finesse in transforming every negative into a partnership in ground marketing.What You'll Learn in This Episode:How to interpret rejection as feedback, not failure.The common reasons why marketing efforts meet resistance.Strategies like the "Coffee Drop" for connecting with gatekeepers.How past experiences influence current rejection responses.Techniques for maintaining relationships despite initial rejection.A step-by-step approach to counteracting different types of "no."Insights into crafting value-oriented propositions.A real-world application through a detailed corporate case study.Press play and let's learn how to turn every "no" into a strategic partnership opportunity!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Organizations:American Marketing AssociationHarvard Business Review‍Businesses/BrandsWalmartSalesforceMcKinsey & Company‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Overcoming rejection in ground marketing.Now rejection is not failure. It's feedback. Every rejection in ground marketing is a data point that tells you something about your approach, your value proposition, or your target audience. And the biggest mistake practice owners and marketing teams make is personalizing rejection, rather than seeing it as an opportunity to adjust, refine, and improve.So let's talk about the real reasons rejection happens in ground marketing. Understanding rejection at its core removes the emotional stink and allows you to adjust strategically. So that's why we're gonna get down to the real reasons first, number one, and this one is huge. It happens all the time.Gatekeepers are trained to say no. Now this is a statistic from the Harvard Business Review. 90% of cold approaches in sales and marketing are met with an initial rejection because gatekeepers have been conditioned to filter out non-essential interactions. So they've been trained on the interactions what they need to do.And anything else besides that, they're just trained to say no, they don't wanna mess up, And a lot of the times in ground marketing, I wanna say this is like above 90%. The reason you get no is 'cause of this. Mainly because you're speaking to the wrong person first and foremost.So if you do your strategy or your script and you talk to the gatekeeper, They consider that interaction most likely a non-essential. They're like, I don't know what's happening. What do I do? This is above my pay grade. No. I think I've spoken about this in the past many times, but.I remember when I wanted to, ground market and provide a specific service and get in front of a lot of the warehouse members at a Walmart center. It's like a Walmart distribution center. It wasn't an actual Walmart. Huge, thousands of employees. And I tried getting in many times and I would ask to speak to HR, human resources.Can I speak to hr? Can I speak to hr? That's just me thinking, right? Common sense hR would tell me no. I would get their voicemail a lot and still a no. And it wasn't until I spoke to someone who was pretty awesome at HR and they said, oh, we don't handle that. We only handle the front end of Walmart, like the actual store.You wanna speak to the logistics center? Let me transfer you. They transferred me to the logistics center and then I just said, Hey, can I speak to someone there who's in charge of maybe HR or maybe they're your supervisor?They passed me to the supervisor and guess what? Within the first just ask.I said, Hey, love to ...
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