The digital revolution waits for no one. Whether you're embracing it or avoiding it, your professional future is increasingly tied to how effectively you leverage content creation, social media, and emerging AI tools.

In this candid conversation, we explore the launch of Content Crib RX – our solution for professionals struggling to maintain content consistency while navigating the rapidly evolving digital landscape. We've witnessed countless passionate professionals leave our Content Crib meetups energized, only to have their momentum fizzle as life's demands take priority. Our new program bridges this gap by combining practical content strategies with AI-powered tools that save precious time.

Social selling has fundamentally transformed B2B relationships, yet many professionals still question its legitimacy. As we discuss, platforms like LinkedIn have become essential marketplaces where authority is built through consistent, valuable content. The barriers to entry are lower than ever – anyone can start building their personal brand without expensive marketing budgets – but the challenge lies in finding your authentic voice and maintaining consistency.

Perhaps most eye-opening is our discussion about AI's impact on the professional landscape. While the statistics are sobering (14% of workers displaced by AI this year alone, with projections of 85 million jobs replaced by year-end), we highlight the extraordinary opportunities emerging alongside these challenges. The most promising path forward? Learning to leverage AI tools to enhance productivity, particularly in ways that help small businesses improve operations.

Our Content Crib Copilot AI agent exemplifies this approach – meticulously trained to align with our teaching methodologies and help users ideate content, streamline scheduling, and implement effective digital strategies. As one podcast guest wisely suggested: if you had $1,000 to invest today, your best bet might be learning an AI tool you could implement for small businesses.

Ready to position yourself at the forefront of this digital transformation? Visit ContentCribRX.com to join our community of forward-thinking professionals leveraging content and AI for business growth.

Mark Kempf, author of "Unfurl Your Sales" and benefits industry veteran, shares his philosophy on making sales comfortable rather than awkward or forced. Drawing on over 40 years of experience, he explains how ditching scripts and embracing authentic conversations leads to better outcomes for both salespeople and clients.

• The concept of "unfurling" sales—a gradual, purposeful approach like a sail slowly rising on a boat
• Why everyone is in sales, whether selling products or their personal brand
• How to recognize when prospects have structural reasons preventing immediate purchases
• Building effective personal brands on LinkedIn while providing genuine value
• Creating trust through consistency rather than forced familiarity
• Using simple personalized videos to connect authentically with clients and prospects
• Why aggressive sales tactics typically result in only three outcomes—none ideal

Connect with Mark on LinkedIn (search Mark Kempf in Paris, Ontario) or visit unfurlyoursales.com to learn more about his approach to comfortable, personalized selling.

Derek Berkey, founder of Invigor Medical, shares how he's building trust in healthcare through personal branding and consistent education while navigating an industry often defined by its worst actors. Through his transparent approach to complex telehealth and compounding topics, Derek demonstrates how showing up authentically creates meaningful connections and business opportunities.

• Grew from 1,000 to 6,000 LinkedIn followers in just seven months by providing value rather than trying to extract it
• Uses AI as a tool to amplify his voice while maintaining authenticity and adding his unique perspective
• Started career as a caregiver, witnessing healthcare challenges firsthand which now fuels his mission
• Emphasizes that healthcare interventions only work when combined with proper lifestyle changes
• Chose LinkedIn because it allows for deeper, more nuanced conversations about complex topics
• Creates content by finding interesting topics, researching deeply, and sharing surprising facts with practical applications
• Believes personal branding is essential because "people want to do business with people, not corporations"
• Recommends providing value and giving others a platform to share their expertise rather than flexing your own credibility

The line between authentic and artificial content has never been more significant. As digital platforms evolve, they're increasingly favoring genuine human connection over polished perfection—and savvy marketers and sales professionals are taking notice.

In this revealing conversation, we dive deep into why YouTube is now pushing authentic, educational content to the forefront while demoting AI-generated videos. This shift mirrors what we've been advocating through personalized video platforms like Medical Sales RX and Virtual Sales RX for years: humanity wins, every time.

We share practical insights about overcoming the fear of content creation, with a simple yet powerful approach to getting started: just pick up your phone and start recording. The most effective strategy? Talk about what your customers are struggling with and how you've helped others overcome similar challenges. No need for perfection—authenticity resonates far more than flawless delivery.

Discover how a simple, genuine personalized video can generate more responses than dozens of cold emails, and why subject lines like "I'm not some goofy AI generated bot I swear" are cutting through the noise of automated outreach. We also reveal exciting details about our upcoming Content Crib RX platform, featuring a revolutionary AI Co-pilot designed to enhance (not replace) your authentic voice.

Whether you're just starting your content journey or looking to refine your approach, this episode offers actionable strategies for building meaningful connections in an increasingly digital world. The future belongs to those who can balance technological tools with genuine human connection—and we'll show you exactly how to strike that balance.

Ready to transform your approach to content and sales? Listen now and discover why being real is your greatest competitive advantage.

What if you could fill your medical practice with exactly the right patients—the ones who need your specific expertise, bring you the most revenue, and achieve the best outcomes? In this eye-opening conversation with Seth Turnoff, founder of CMM, we discover how data-driven patient acquisition is revolutionizing healthcare marketing.

Seth takes us behind the curtain of his unique approach that combines demographic data (age, location, income) with psychographic insights (online behavior, app usage, purchase patterns) to target patients with laser precision. Unlike traditional marketing that casts wide nets hoping to catch anyone, CMM helps practices identify and connect with patients who truly need their services—like finding people over 50 who've recently purchased knee braces and use fitness apps to market joint replacement services.

The conversation shifts from Seth's fascinating journey (from rock drummer and music venue owner to healthcare marketing innovator) to practical insights about content creation. With over 1,210 consecutive days of LinkedIn content, Seth shares his structured approach to building an audience of ideal prospects—Monday maps showing potential patient populations, weekday educational content, and "Feral Fridays" that showcase his personality.

What makes this discussion particularly valuable is Seth's authenticity about marketing healthcare services. "Patients aren't looking for the solution," he explains. "They're looking for confidence." This perspective transforms how we think about connecting with patients, focusing on outcomes they desire rather than procedures we offer.

Whether you're a healthcare provider frustrated with marketing that doesn't deliver or a content creator looking to build a more engaged audience, this episode delivers actionable strategies for meaningful growth. Listen now to discover how data-driven marketing can transform your practice and connect you with the patients who need you most.

Personal branding has never been more important than it is today, with statistics showing it directly impacts trust, job opportunities, and conversion rates.

• 82% of people are more likely to trust companies whose leadership is active on social media
• Professionals with strong personal brands get 10x more job opportunities and can earn up to 25% more
• 76% of B2B buyers prefer engaging with salespeople who have established personal brands
• Content from personal accounts converts at 7x the rate of company page content
• Companies empowering employees to develop their own voices perform better than those using traditional marketing
• One good post can lead to direct messages, podcast invitations, job offers, speaking engagements, and investor interest
• AI tools ($10-20/month) now allow individuals to create content previously requiring expensive contractors
• LinkedIn co-founder Reid Hoffman predicts traditional 9-to-5 jobs could disappear by 2034
• Algorithms increasingly reward authentic, human content as AI-generated material proliferates
• The most supportive platform to start building your personal brand is LinkedIn

Join us at our Content Crib event in October where participants will create their own AI agents to enhance their personal brands while saving time.

In this episode of the Content Crib podcast we share our crazy travel stories, a wedding, and lots of tips and tricks. Thanks for listening!

In Episode 5 of the Content Crib Podcast, we sit down for a candid, conversational discussion with Preston Alexander, a seasoned healthcare entrepreneur and content creator. Preston shares firsthand insights into the most challenging aspects of today’s healthcare system and introduces his exciting new endeavor aimed at transforming that landscape. The tone is informal and engaging as we explore how Preston’s journey – from managing massive healthcare portfolios to launching his own startup – has shaped his mission to make healthcare better for everyone.

Preston Alexander brings a wealth of experience in healthcare and a passion for change. He spent over a decade in leadership roles at global healthcare companies, where he managed more than $100 million in business and gained a deep understanding of how large hospital systems operate. He eventually left the corporate world to found a medical device company (One Degree Medical), which he successfully grew and sold before turning his focus to helping others innovate in healthcare. Today, Preston serves as an advisor and consultant to healthcare companies of all stages, driven by a passion for creating a more affordable, accessible, and equitable healthcare system.

Aside from building businesses, Preston is also an accomplished writer who has chronicled the business of healthcare through his popular newsletter The Healthcare Breakdown. He writes extensively about health systems and financial fundamentals, breaking down complex industry topics into no-nonsense insights that equip clinicians and entrepreneurs to enter the business side of medicine. This content-driven approach has become a cornerstone of his new endeavor. The Healthcare Breakdown has already attracted over 11,000 subscribers – a testament to the impact of Preston’s content. Industry peers have even praised it as “a great digest of the healthcare business”. By openly sharing his knowledge and stories, Preston has built a dedicated community around healthcare innovation, which in turn fuels his business mission.

In This Episode

• From Corporate Leader to Founder: We discuss Preston’s personal journey, including his leap from being a product manager in a global firm to becoming a startup founder. He shares lessons learned in building One Degree Medical and the experience of successfully exiting his company, along with how that experience reshaped his perspective on innovation in healthcare.
• A New Endeavor for Change: Preston introduces his latest venture – an initiative born from his desire to help clinicians and health entrepreneurs “take back” the business of healthcare. After selling his startup, he’s now focused on empowering others to launch and grow solutions that make care better. He often says his goal is to help clinicians get into business so they can take back healthcare, highlighting his commitment to clinician-led change.
• Content Creation as a Catalyst: A major theme is how Preston’s talent for content creation has amplified his impact. He reveals how writing and sharing weekly breakdowns of the healthcare industry not only educated his audience but also sharpened his own expertise. By building a platform through his writing, Preston has enhanced his credibility and opened new doors for collaboration. The success of The Healthcare Breakdown – with thousands of readers and growing – illustrates how quality content can drive business growth and community-building.