Tired of shouting into the void and getting crickets back? We break down why LinkedIn is the most overlooked growth channel for founders, clinicians, and operators—and how the right kind of posting turns authority into revenue without buying a single ad. The secret isn’t dancing videos or discount codes. It’s storytelling that starts with your audience’s pain, shows your unique approach, and proves outcomes in public, week after week.

We dig into the shift from Google-first discovery to LLM-driven search and what that means for your visibility. When someone asks an AI for “a regenerative medicine surgeon” or “a fractional CXO for medtech,” it surfaces the people with the strongest public footprints—posts, articles, comments, and conversations that signal real expertise. That’s why personal brand is career insurance right now. Companies want owners, not passengers, and buyers want trusted guides long before a sales call. We share live examples of day-one wins, how a simple first post led to a meeting, and why narrative beats noise every time.

You’ll hear practical tactics for crafting posts that work on LinkedIn: lead with the problem, add the story behind your solution, tighten the copy, and invite a next step. We compare platform dynamics—why TikTok is great for quick demos but LinkedIn rewards clarity and credibility—and we unpack the numbers that matter: less than one percent of users post weekly yet generate billions of impressions, and a large share of the audience has decision-making authority and higher income. We also cover AI’s role in content: tools can speed editing, but taste and ideas still win.

If you’re waiting for a sign to start, this is it. Clarify your promise, publish consistently, and let your work compound where your buyers already pay attention. Subscribe, leave a quick review to tell us your biggest takeaway, and share this with a teammate who needs a nudge to finally hit post.

We unpack how Content Crib 6.0 turned from a content meetup into an egoless builder’s room where identity, clarity and collaboration lead to real businesses. Then we pivot to Multbook, the bots‑only social network, and why owning your voice matters before AI speaks for you.

• why one plus one equals three in practice
• identity before tactics for personal brand
• napkin ideas shaped into shippable plans
• accountability that sustains momentum
• stories of exits, referrals and daily collabs
• what Multbook signals about AI and discovery
• using AI as leverage without losing judgment
• event details, invite approach and fit

We have a few spots left for March 20–21 in Bentonville, Arkansas. If you're interested, DM me or Chris and we'll have a conversation

We argue that AI-driven assistants are becoming the new gatekeepers for healthcare discovery, shifting power from SEO to authentic thought leadership. We share practical steps for physicians and device brands to build trust in public, drive real attribution, and form partnerships that convert.

• AI toll booth replacing traditional SEO
• case for physician thought leadership and personal brands
• three content pillars for clinicians to start
• real-world attribution and halo effect
• consumer shift from trade shows to social proof
• partnerships and the pickleball niche strategy
• simple calls to action that convert
• avoiding bot farms and staying authentic

DM us or message us, and we can definitely kind of point you in the right direction on how that may look or how that works

We dig into the engagement trap and show why small, trusted audiences outperform large, distracted ones. Real stories from healthcare prove that clear, consistent, niche content drives inbound leads and lasting revenue.

• defining the engagement trap and its costs
• consistency as the driver of trust and recall
• case study of posts converting physicians
• why niche, edgy takes attract right buyers
• small audience, clear offer, simple path
• AI as helper, not the message
• practical video ideas for clinicians and founders
• popularity versus profitability metrics
• community effects and collaboration models
• Content Crib 6.0 focus and open spots
• shoutout to The Towson Clinic launch

Get in touch with myself, Chris, Matthew Ray Scott, if you'd like to come

We push past noisy feeds and show how to earn trust with direct video, sharp positioning, and AI that supports your voice instead of replacing it. The playbook favors authority over audience size and turns lived experience into useful content that drives real DMs.

• record and send without over-editing
• A4M insights on trust and demand in longevity
• authority beats audience size for outcomes
• video as anchor for memorability
• brand-in-three-words clarity test
• niche down to speak to someone specific
• useful vulnerability over performance
• AI for structure, human for voice
• personal stories that spark DMs and meetings
• direct video outreach to ideal clients

We unpack why audiences feel social feeds are fake and how that distrust opens a lane for creators who sound human. We share a simple, affordable setup to start a podcast, then dive into consistency, relevance, and why AI in healthcare needs trusted voices to drive adoption.

• minimal gear to start recording with clarity
• budget mics, webcams, and lighting choices
• Squadcast and Riverside for separate tracks
• define your why and target listener
• booking guests and setting a repeatable cadence
• relevance versus consistency for growth
• embracing ums and imperfection for trust
• social media skepticism and falling conversion
• authentic personal branding over polish
• AI healthcare adoption driven by outcomes and peers
• founders and clinicians aligning on real use cases
• selective relevance, not fame, as the goal

Let’s make a commitment to the audience. We’ll get a guest on the next one

We lay out why buyers now outresearch sellers and how authority has replaced pressure. We share a concrete path for social selling, the collective intelligence model behind Content Crib 6.0, and why reputation warms every cold touch.

• buyers entering with more research than reps
• authority and public trust replacing aggressive tactics
• collective intelligence as a team production model
• event details for Content Crib 6.0 in Bentonville
• alumni talks, prework, and small-team collaboration
• Content Crib RX: social selling and frameworks
• warming cold outreach through reputation
• avoiding pitch slaps and earning the ask
• personal branding in trust-based industries
• the Dan Gallagher example of top-of-mind recall

If anybody's listening to this, they want to come, just you know send us a DM or something of that nature and we'll connect with you

Go out to that www.contentcrib.co

We challenge the flood of AI-generated content and make the case for human-led storytelling that builds trust, even as new tools like Comet, Atlas, Gemini, and Sora reshape the workflow. We draw a clear line between influence and thought leadership, argue for transparent rules, and offer a simple playbook to show up with credibility.

• authentic video outperforms synthetic content
• new AI browsers and Sora’s rapid video generation
• costs, hype, and the potential AI bubble
• real use cases that save time and money
• leaders using AI to amplify connection
• platforms moving to label and demonetize AI content
• Italy’s influencer rules and rising scams
• thought leader versus influencer clarified
• every business needs a public expert voice
• industries leading the shift: healthcare and finance
• trust framed as the new currency
• a practical starter playbook for B2B founders

We will find a guest next episode. That’s who we’re gonna do.