Tired of shouting into the void and getting crickets back? We break down why LinkedIn is the most overlooked growth channel for founders, clinicians, and operators—and how the right kind of posting turns authority into revenue without buying a single ad. The secret isn’t dancing videos or discount codes. It’s storytelling that starts with your audience’s pain, shows your unique approach, and proves outcomes in public, week after week.

We dig into the shift from Google-first discovery to LLM-driven search and what that means for your visibility. When someone asks an AI for “a regenerative medicine surgeon” or “a fractional CXO for medtech,” it surfaces the people with the strongest public footprints—posts, articles, comments, and conversations that signal real expertise. That’s why personal brand is career insurance right now. Companies want owners, not passengers, and buyers want trusted guides long before a sales call. We share live examples of day-one wins, how a simple first post led to a meeting, and why narrative beats noise every time.

You’ll hear practical tactics for crafting posts that work on LinkedIn: lead with the problem, add the story behind your solution, tighten the copy, and invite a next step. We compare platform dynamics—why TikTok is great for quick demos but LinkedIn rewards clarity and credibility—and we unpack the numbers that matter: less than one percent of users post weekly yet generate billions of impressions, and a large share of the audience has decision-making authority and higher income. We also cover AI’s role in content: tools can speed editing, but taste and ideas still win.

If you’re waiting for a sign to start, this is it. Clarify your promise, publish consistently, and let your work compound where your buyers already pay attention. Subscribe, leave a quick review to tell us your biggest takeaway, and share this with a teammate who needs a nudge to finally hit post.

We unpack how Content Crib 6.0 turned from a content meetup into an egoless builder’s room where identity, clarity and collaboration lead to real businesses. Then we pivot to Multbook, the bots‑only social network, and why owning your voice matters before AI speaks for you.

• why one plus one equals three in practice
• identity before tactics for personal brand
• napkin ideas shaped into shippable plans
• accountability that sustains momentum
• stories of exits, referrals and daily collabs
• what Multbook signals about AI and discovery
• using AI as leverage without losing judgment
• event details, invite approach and fit

We have a few spots left for March 20–21 in Bentonville, Arkansas. If you're interested, DM me or Chris and we'll have a conversation

We argue that AI-driven assistants are becoming the new gatekeepers for healthcare discovery, shifting power from SEO to authentic thought leadership. We share practical steps for physicians and device brands to build trust in public, drive real attribution, and form partnerships that convert.

• AI toll booth replacing traditional SEO
• case for physician thought leadership and personal brands
• three content pillars for clinicians to start
• real-world attribution and halo effect
• consumer shift from trade shows to social proof
• partnerships and the pickleball niche strategy
• simple calls to action that convert
• avoiding bot farms and staying authentic

DM us or message us, and we can definitely kind of point you in the right direction on how that may look or how that works