We unpack how Content Crib 5.0 turned hesitation into action, with founders, clinicians, and investors building clear voices and posting in real time. Exit 156 Capital brought portfolio leaders and reinforced why thought leadership drives real outcomes in healthcare and beyond.

• recap of the Bentonville event and sponsor alignment
• portfolio impact stories and credibility in the room
• why thought leadership matters for founders and operators
• humility over hierarchy and fast collaboration
• exercises: talking logo and brand DNA
• moving from perfectionism to momentum
• LinkedIn strategy and audience focus
• plans for 6.0: live video creation and outside voices
• invite-only structure and community standards

If you do hear this episode and you’re interested in Content Crib 6.0, if we have spots open, DM myself or Chris on LinkedIn and we’ll get it figured out

We trace how denied claims, long waits, and opaque billing push patients toward concierge and cash-pay care, and why transparent pricing beats networks. We share why physician brands now decide demand, plus how social proof and simple funnels win trust.

• insurance friction driving direct pay adoption
• physician personal brand as job security and demand engine
• PCP shortages and the rise of concierge models
• transparent pricing versus opaque billing as core battleground
• AI and informed patients reshaping expectations
• social proof, reviews, and content guiding provider choice
• medical tourism for cost, access, and outcomes
• practical steps to become a transparent physician

We trade celebrity clout for real credibility, unpack why LinkedIn rewards value over fame, and map a zero-budget 90-day plan to build authority with positioning, series content, comments, and personalized video. We also dig into AI hype, adoption, and the next trust trigger: raw, human footage.

• LinkedIn as a value-first platform
• Feed curation, notification bell, and impression shifts
• 90-day authority plan for healthcare founders
• High-signal engagement and personalized video DMs
• Weekly anchor series and story-led posts
• Video as a moat against AI noise
• AI adoption realities and skill stacking
• Inequality risks and global upside for talent