Summary:

This episode is a practical roadmap for agency owners who want 2026 to feel different. I share the six core values I use to guide my decisions and coaching work, along with concrete actions you can take immediately. From auditing your time and creating SOPs to setting clearer expectations with your team. This is about building leverage, clarity, and systems that remove you as the bottleneck.

Takeaways:

• I outline how to audit my week for leverage
  
  
• I explain how I turn tasks into SOPs
  
  
• I show how clarity improves team ownership
  
  
• I explain why most agencies scale broken foundations
  
  
• I share how I protect my time as a CEO
  
  
• I explain how to reduce burnout through systems
  
  
• I show how honest feedback upgrades performance

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The Agency Leverage Blueprint

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Summary:

In this episode of the Agency Uplift Podcast, I sit down with Anthony Morgan, Founder & CEO of Enavi, to unpack what it really takes to scale a CRO agency intentionally. Anthony shares his journey from in house eCommerce roles to building a human obsessed CRO agency, why Enavi focuses on $10M+ Shopify brands, and the hard lesson that changed everything: founders must prioritize growth or risk stalling their agency. The conversation dives deep into client experience, positioning, partnerships, and the mindset shifts required to scale sustainably.

Takeaways:

• CRO success starts with understanding human behavior, not just data
  
  
• Founder time allocation directly impacts agency growth
  
  
• Client experience is a competitive advantage, not a “nice to have”
  
  
• Niching down increases clarity, ROI, and positioning
  
  
• Partnerships are one of the most effective growth levers for agencies

Check out Anthony's agency here:
Enavi

Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint

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Summary:

In this final solo episode of 2025, I share the biggest pattern I’ve seen after nearly 100 podcast episodes and conversations with over 100 agency owners. Most agencies struggle not because of bad strategy, but because they lack systematized accountability. I break down why agencies are people businesses, how role scorecards create ownership, and how outcome based accountability allows founders to scale without becoming the bottleneck

Takeaways:

• I’ve seen most agencies fail to scale due to weak people systems
  
  
• Agencies are people businesses, and people need clear accountability
  
  
• Managing tasks instead of outcomes keeps founders stuck
  
  
• Role scorecards create clarity, ownership, and objectivity
  
  
• Visibility through dashboards empowers teams and managers

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Summary:

Justin Oberman shares how he rebuilt his career after agency burnout by rejecting traditional personal branding advice and embracing self-publicity. This episode explores visibility, fame, AI, and why agency owners must stop hiding behind frameworks and start showing up as humans.

Takeaways:

• Branding follows behavior, not the other way around
  
  
• LinkedIn rewards clarity and consistency, not hacks
  
  
• Fame creates leverage that metrics can’t explain
  
  
• AI is a tool, not a thinking partner
  
  
• Your story matters more than your niche

Check out Justin's agency here:
Oberman & Partners

Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint

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Summary:

In this solo episode, Sean Lang explains why most agencies are wasting valuable client intelligence by not transcribing and analyzing client calls. He walks through a practical system using AI transcription and a custom GPT to turn every client conversation into actionable coaching, churn prevention, and upsell opportunities.

Takeaways:

• Client calls contain churn and upsell signals most agencies ignore
  
  
• Transcripts create retained institutional knowledge
  
  
• AI can objectively coach account managers
  
  
• Leadership clarity matters more than perfect performance
  
  
• Weak calls erode trust faster than bad results
  
  
• Call analysis must be operationalized to matter

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Summary:

Mark Meyerson shares his journey from freelancing to building One Egg Digital, highlighting the realities of agency growth, the importance of hiring motivated people, and why niching down is critical. He also dives into how running Amazon brands alongside an agency creates a powerful balance between cash flow and scalability.

Takeaways:

• Most agencies are started accidentally, not intentionally
• Hiring motivated and curious people matters more than pure skill
• Real-world test projects reveal more than interviews
• Niching down improves margins, clarity, and operations
• Agencies are cash-flow positive but slow to scale
• Product businesses scale faster but consume cash
• Running both models together creates financial leverage

Check out Mark's agency here:

One Egg Digital

Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint

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Summary:

In this solo episode, I break down why starting a strategic, niche podcast is the highest leverage move any agency owner can make. I share how a podcast I built previously generated over $3M in work, why the value isn’t in content but in relationships, and the exact framework I now use to build authority, create opportunities, and connect with my ICP at scale.

Takeaways:

• A strategic podcast builds relationships, not just content.
  
  
• Inviting only my ICP increases rapport, trust, and opportunities.
  
  
• My previous agency generated millions from podcast-driven relationships.
  
  
• I avoid selling immediately after episodes and focus on value first.
  
  
• Consistent relationship nurturing leads to clients, referrals, and partnerships.
  
  
• I now teach this system in my 4-week Podcast Bootcamp.

I’m running a 4 week bootcamp on how to build your own strategic podcast, just like I did. Learn more at:

PODCAST BOOTCAMP

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Summary:

Justin Vajko, founder of Dialog Video Marketing, shares how he spotted a pattern in client success, turned it into a productized agency model, and now helps founders consistently publish high-impact videos on LinkedIn. He reveals lessons learned from freelancing, building a team, structuring retainers, and using systems to overcome weaknesses. Justin also breaks down how any agency owner can begin creating video content today using only their phone and existing Zoom calls.

Takeaways:

• Showing up on video massively increases content engagement.
  
  
• Retainers solve consistency, one-offs don’t.
  
  
• Productized services scale better than custom projects.
  
  
• Record your sales calls via phone for instant content ideas.
  
  
• Your niche can be defined by your deliverable, not your industry.
  
  
• Hiring requires testing for ownership, not promises.
  
  
• Systems can compensate for missing detail-oriented strengths.

Check out Justin's agency here:

Dialog Video Marketing

Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint

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