Summary:

This episode is a practical roadmap for agency owners who want 2026 to feel different. I share the six core values I use to guide my decisions and coaching work, along with concrete actions you can take immediately. From auditing your time and creating SOPs to setting clearer expectations with your team. This is about building leverage, clarity, and systems that remove you as the bottleneck.

Takeaways:

• I outline how to audit my week for leverage
  
  
• I explain how I turn tasks into SOPs
  
  
• I show how clarity improves team ownership
  
  
• I explain why most agencies scale broken foundations
  
  
• I share how I protect my time as a CEO
  
  
• I explain how to reduce burnout through systems
  
  
• I show how honest feedback upgrades performance

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Summary:

In this episode of the Agency Uplift Podcast, I sit down with Anthony Morgan, Founder & CEO of Enavi, to unpack what it really takes to scale a CRO agency intentionally. Anthony shares his journey from in house eCommerce roles to building a human obsessed CRO agency, why Enavi focuses on $10M+ Shopify brands, and the hard lesson that changed everything: founders must prioritize growth or risk stalling their agency. The conversation dives deep into client experience, positioning, partnerships, and the mindset shifts required to scale sustainably.

Takeaways:

• CRO success starts with understanding human behavior, not just data
  
  
• Founder time allocation directly impacts agency growth
  
  
• Client experience is a competitive advantage, not a “nice to have”
  
  
• Niching down increases clarity, ROI, and positioning
  
  
• Partnerships are one of the most effective growth levers for agencies

Check out Anthony's agency here:
Enavi

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Summary:

In this final solo episode of 2025, I share the biggest pattern I’ve seen after nearly 100 podcast episodes and conversations with over 100 agency owners. Most agencies struggle not because of bad strategy, but because they lack systematized accountability. I break down why agencies are people businesses, how role scorecards create ownership, and how outcome based accountability allows founders to scale without becoming the bottleneck

Takeaways:

• I’ve seen most agencies fail to scale due to weak people systems
  
  
• Agencies are people businesses, and people need clear accountability
  
  
• Managing tasks instead of outcomes keeps founders stuck
  
  
• Role scorecards create clarity, ownership, and objectivity
  
  
• Visibility through dashboards empowers teams and managers

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