Ep 108: How a 16 Person Agency Landed Global Brands Like Disney and Jack Daniel’s | with T. Christian Helms of Helms Workshop

Summary:

Most agencies don’t fail because they lack talent.
They fail because they scale chaos.

In this episode, I sit down with T. Christian Helms, founder of Helms Workshop, to unpack how he rebuilt his agency after a near fatal health crisis and how that reset helped him land global brands like Disney, Harley Davidson, and Jack Daniel’s.

This one is about agency scaling the hard way.

Takeaways:

• Why most founders accidentally build agencies that depend entirely on them
  
  
• The one hire that allowed T. Christian to stop spinning plates and scale
  
  
• How to land enterprise clients without fumbling scope or pricing
  
  
• The “meeting before the meeting” strategy that wins big pitches
  
  
• Why branding isn’t what you make, it’s what you make possible
  
  
• The hidden danger of hiring “rockstars”
  
  
• How a 47% sales lift changed his definition of award winning work

Check out T. Christian's agency here:
HelmsWorkshop

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