Episodios

  • What really happens in the global jury rooms?

    What really happens in the global jury rooms?
    Jun 23 2025
    Global awards season is with us and it’s time to ask that eternal question yet again. Do we have what it takes to be competitive? (spoiler alert: of course we do, but in the words of Olivia Rodrigo “its brutal out here!”)

    Our guests are all fresh from the jury rooms of One Show and delve into the challenges of competing globally, how SA talent is coming to the party, and share the work that stood out.

    This episode features:
    Carl Willoughby, Chief Creative Officer of TBWA\Hunt Lascaris;
    Pete Little, CCO, Publicis Groupe Africa;
    Naledi Manama, an Independent Group Head Art Director, and
    Suhana Gordhan, CCO, LoveSong.

    Recorded just ahead of Cannes Lions so expect more on this topic shortly.

    In this episode:

    00:00 Introduction and Panel Overview
    01:33 Judging Experiences and Insights
    04:14 Challenges and Reflections on Judging
    08:43 Impact and Innovation in PR
    12:59 Film Craft and Budget Considerations
    19:14 Highlighting Notable Case Studies
    19:31 Johanna's Favorite Piece: In Transit
    21:44 Exploring Magnetic Stories
    22:34 The Tail Orchestra for Pedigree
    23:59 Challenges and Opportunities in PR
    24:53 Crafting and Case Studies
    25:35 The Importance of Time in Creativity
    27:35 Final Thoughts and Reflections
    36:14 The Glamour and Reality of Judging
    37:49 Closing Remarks Creative Circle website · Kagiso Media Radio
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    38 m
  • What the Best Of The Year judges really thought

    What the Best Of The Year judges really thought
    Apr 16 2025
    In this episode of 'Talking in Creative Circles,' Julie Maunder, founder of Ididthat.co, hosts a discussion with industry veterans Xolisa Dyeshana, Chief Creative Officer at Joe Public, and Alex Goldberg, Creative Partner at Ogilvy Cape Town. They delve into the highlights of the Creative Circle Best of Year Awards, discussing standout campaigns and the judging process.

    The conversation covers some of the categories including film, print, audio, and digital communication, emphasising the importance of storytelling, compelling case study creation, and client-agency collaboration.

    They reflect on the evolving standards in South African advertising, highlighting innovative campaigns. This episode is packed with insights and advice for creating award-winning work, making it essential listening for anyone in the industry.

    Key moments:

    00:58 Overview of Creative Circle Best of Year Awards
    01:18 Meet the Industry Experts
    01:55 Judging the Best of the Year
    04:17 Debating the Top Work
    06:39 Innovation in South African Advertising
    09:35 Creating Award-Winning Campaigns
    14:58 The Importance of Case Study Videos
    19:01 Client-Agency Collaboration
    30:21 Integrated vs. Film Categories
    32:55 The Power of Storytelling in Advertising
    33:43 Crafting Compelling Film Pieces
    34:18 The Impact of Integrated Campaigns
    37:45 Celebrating Excellence in Print
    40:59 Radio: South Africa's Strong Suit
    44:37 Innovative Out of Home Campaigns
    46:55 Design Excellence in Advertising
    49:59 Digital Communication Highlights
    54:58 PR and Media Communication Success
    56:44 Final Thoughts and Industry Insights Creative Circle website · Kagiso Media Radio
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    1 h
  • A deep dive into design in South Africa

    A deep dive into design in South Africa
    Nov 19 2024
    We’re talking all things design with some Loeries judging insights and a wider conversation about the state of the discipline.

    On this episode our guest host Liana Liebenberg, Creative Partner at Design Bridge and Partners, talks to Wade Moonsamy, Co-Founder & Creative Director at BCKRDS and Vumile Mavumengwana, Creative Director at VM DSGN.

    00:00 Introduction to South African design
    01:24 Meet the Guests
    01:44 Challenges in the design industry
    03:35 The role of awards in design
    07:23 Impact of AI on design
    11:43 Innovation in design
    18:28 Judging the Loeries
    23:57 Distinctiveness of African design
    30:49 Conclusion and future of African design Creative Circle website · Kagiso Media Radio
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    32 m
  • What’s the Cannes Plan?

    What’s the Cannes Plan?
    Aug 30 2024
    When it comes to Cannes, South Africa has a history of punching way above its weight. But not this year. What’s shifted? What is needed to get back up on that global stage? Is it an industry issue, an agency issue or is it simply not a priority anymore?

    Join our SA Cannes judges Keith Manning, Executive Creative Director at TBWA Hunt Lascaris, Zee Ntuli, a director from Darling Films, and Thandeka Gilbert, Creative Group Head from McCann Joburg, as they discuss our performance and their experiences at this year’s Cannes Lions awards.

    00:00 South Africa's Struggle at Cannes Lions
    01:54 Judging the Industry Craft Category
    03:10 Judging the Film Craft Category
    04:49 Challenges in Judging and Producing Work
    08:22 The Importance of Craft and Time
    11:22 Agility vs. Quality in Advertising
    16:02 Breaking the Cycle and Innovating
    21:32 Embracing Local Identity in Film Craft
    22:44 The Importance of Authenticity and Originality
    24:09 Challenges with Client Approval Processes
    27:16 Understanding Client KPIs for Better Results
    30:55 Building Creative Communities and Fandoms
    35:30 The Role of Bravery in Creative Success
    40:11 Incorporating Creative Accolades as KPIs
    43:23 Final Thoughts Creative Circle website · Kagiso Media Radio
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    44 m
  • A new era in advertising: The mission of Open Chair

    A new era in advertising: The mission of Open Chair
    Jul 8 2024
    Are the days of advertising being an Old Boys' Club really in the past? Today, there are plenty of women in Adland, but are they staying? And has the glass ceiling disappeared, or has it just become harder to see?

    In this episode, the leaders of the Open Chair movement share how they believe it can help make the advertising industry better.

    Open Chair exists for two main reasons:
    1. To inspire and uplift women in advertising and marketing, ensuring that they stay and take up senior roles.
    2. To help make the industry safer for ALL our people.

    The women at Open Chair recently launched #OnMyWatch - a code of conduct that aims to tackle the problems we still face, that are rarely spoken about.

    Join the conversation with Independent Creative Leader Suhana Gordhan, Nkgabiseng Motau, CCO of Think Creative; Melina McDonald, Executive Producer at Darling Films and guest host and Chairperson of the Creative Circle, Carl Willoughby.

    00:00 Introduction: Gender Disparities in the Industry
    01:01 The State of Women in Advertising
    01:42 Personal Experiences and Challenges
    07:51 The Role of Open Chair
    12:25 Code of Conduct: A Movement for Change
    19:28 Support and Future Vision
    35:45 Conclusion and Call to Action

    Get in touch with Open Chair via thewomen@openchair.tv

    Connect on social media:

    Instagram: openchair_
    Facebook: Open Chair
    LinkedIn: https://www.linkedin.com/company/openchairsouthafrica/ Follow on LinkedIn · Creative Circle website · Kagiso Media Radio
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    36 m
  • How do you earn Earned Media?

    How do you earn Earned Media?
    May 14 2024
    In this episode we talk the highs and lows of Earned Media with Keri-Ann Stanton, PR Strategist and Creative at KAMuses; Steph Van Niekerk, ECD at TBWA\ Hunt Lascaris and Mike Sharman, Chief Creative Officer at Retroviral.

    They break down what sets earned media apart from paid and owned media, why PR is crucial from the start of a campaign, and how to create content that catches media attention and engages audiences.

    Listen in for practical insights on going viral, navigating the changing media landscape, and crafting genuine, impactful messages. Creative Circle website · Kagiso Media Radio
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    38 m
  • Best of 2023

    Best of 2023
    Mar 19 2024
    Our very first episode! We bring together some of the Creative Circle Best of the Year Award judges to talk about what caught their eye among the winners. In this episode we hear from Carl Willoughby, Chief Creative Officer at TBWA\Hunt\Lascaris, Sibusiso Sitole - Chief Creative Officer and founding partner of The Odd Number and Roanna Williams, Chief Creative Officer & co-founder of Boundless.

    00:00 Introduction to the podcast
    00:23 Launching the Official Podcast of Creative Circle
    00:56 Meet the Creative Minds Behind the Mic
    01:47 Diving Into the Best of the Year Awards
    02:38 Spotlight on Award-Winning Work: Riky Rick's 'Stronger'
    05:45 Exploring the Power of Purpose-Driven Campaigns
    06:04 Assessing the Creative Landscape of 2023
    14:48 The Art of Crafting in Advertising
    18:02 The Evolution of Film in Advertising
    21:05 Design Excellence and Motion Graphics
    31:27 Final thoughts
    33:04 Wrapping up Creative Circle website · Kagiso Media Radio
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    34 m
  • Talking in Creative Circles launches 19 March, 2024! (Trailer)

    Talking in Creative Circles launches 19 March, 2024! (Trailer)
    Mar 15 2024
    Talking in Creative Circles is the official podcast of the Creative Circle. Episode 1 drops on 19 March. Creative Circle website · Kagiso Media Radio
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    1 m