The Radio Renaissance

Radio and audio ads are thriving in the digital age, and South Africa has a strong track record of global wins in this discipline. In this episode, guest host Grant Sithole, CCO of Dopemine, talks with Sbu Sithole, CCO of The Odd Number, and Ravi Naidoo, Programme Manager at Jacaranda FM. They cover new opportunities, the craft, and some behind-the-scenes insights into making great radio work.

In this episode:

00:00 Introduction to Radio and Audio Ads
00:51 Welcome and Guest Introductions
02:42 The Evolution of Audio Advertising
02:47 The Boom in Podcasting and New Audio Formats
05:04 The Power of Radio: Theatre of the Mind
08:01 Crafting Great Radio Ads
13:38 Challenges and Opportunities in Modern Radio Advertising
19:03 Nostalgia and Iconic Radio Campaigns
20:59 Insights from a Veteran Programmer
21:08 Engaging Branded Content
21:15 Creative Advertising Examples
21:58 The Importance of Open-Mindedness in Media
22:47 The Odd Number's Unique Flavour
23:34 The Recipe for Effective Radio Ads
27:07 The Role of Gut Feel in Advertising
27:32 The Courage to Pull an Ad
34:12 The Power of Shorter Ads
37:02 Final Thoughts and Future Possibilities Creative Circle website · Kagiso Media Radio