What the Best Of The Year judges really thought

In this episode of 'Talking in Creative Circles,' Julie Maunder, founder of Ididthat.co, hosts a discussion with industry veterans Xolisa Dyeshana, Chief Creative Officer at Joe Public, and Alex Goldberg, Creative Partner at Ogilvy Cape Town. They delve into the highlights of the Creative Circle Best of Year Awards, discussing standout campaigns and the judging process.

The conversation covers some of the categories including film, print, audio, and digital communication, emphasising the importance of storytelling, compelling case study creation, and client-agency collaboration.

They reflect on the evolving standards in South African advertising, highlighting innovative campaigns. This episode is packed with insights and advice for creating award-winning work, making it essential listening for anyone in the industry.

Key moments:

00:58 Overview of Creative Circle Best of Year Awards
01:18 Meet the Industry Experts
01:55 Judging the Best of the Year
04:17 Debating the Top Work
06:39 Innovation in South African Advertising
09:35 Creating Award-Winning Campaigns
14:58 The Importance of Case Study Videos
19:01 Client-Agency Collaboration
30:21 Integrated vs. Film Categories
32:55 The Power of Storytelling in Advertising
33:43 Crafting Compelling Film Pieces
34:18 The Impact of Integrated Campaigns
37:45 Celebrating Excellence in Print
40:59 Radio: South Africa's Strong Suit
44:37 Innovative Out of Home Campaigns
46:55 Design Excellence in Advertising
49:59 Digital Communication Highlights
54:58 PR and Media Communication Success
56:44 Final Thoughts and Industry Insights Creative Circle website · Kagiso Media Radio