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Talking in Creative Circles

Talking in Creative Circles

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Talking in Creative Circles is the official podcast of the Creative Circle. In this series we invite a diverse group of experts to talk about the latest developments in the South African advertising industry, celebrate successes and share the inspiration that drives creativity forward. Email us your suggestions on info@creativecircle.co.za. Talking in Creative Circles is produced in partnership with Kagiso Media Radio.JacPod Arte Economía Marketing Marketing y Ventas
Episodios
  • The BIG creative reset

    The BIG creative reset
    Nov 25 2025
    Ad New Year is that brief moment after The Loeries when the industry resets after a busy award season and looks forward to new work. In this episode, we look back on the past year and on tackling new challenges.

    This episode features guest host Fran Luckin, CCO at VML, along with Jacquie Mullany, ECD at FCB Africa, and Saf Sindhi, CCO and co-founder of the new independent agency Bananas.

    This episode centres on the importance of fostering a positive work culture, navigating the impact of AI on the advertising industry, and maintaining creativity in award-winning work. The conversation also highlights personal experiences from the past year, including challenges, strategies for motivation and innovation, the rise of independent agencies, changing criteria for creative judging, and the role of joy and humour in creative projects.

    In this episode:

    00:00 Introduction and Setting the Scene
    00:53 Welcome to the Podcast
    01:53 Reflecting on the Year in Advertising
    03:36 Challenges of Starting an Independent Agency
    07:19 The Role of Awards in the Creative Industry
    08:57 Navigating Trends and Originality in Advertising
    12:19 The Impact of AI on Craft and Creativity
    16:37 Motivating Creative Teams
    20:37 Finding Fun in Advertising
    21:26 Embracing Mischief and Meaning
    22:26 The AI Dilemma in Advertising
    26:39 Balancing Craft and Technology
    33:38 South African Creativity and Unity
    37:14 Hope for the Future of Creativity
    39:29 Encouraging Young Talent
    41:16 Conclusion Creative Circle website · Kagiso Media Radio
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    42 m
  • The Radio Renaissance

    The Radio Renaissance
    Oct 1 2025
    Radio and audio ads are thriving in the digital age, and South Africa has a strong track record of global wins in this discipline. In this episode, guest host Grant Sithole, CCO of Dopemine, talks with Sbu Sithole, CCO of The Odd Number, and Ravi Naidoo, Programme Manager at Jacaranda FM. They cover new opportunities, the craft, and some behind-the-scenes insights into making great radio work.

    In this episode:

    00:00 Introduction to Radio and Audio Ads
    00:51 Welcome and Guest Introductions
    02:42 The Evolution of Audio Advertising
    02:47 The Boom in Podcasting and New Audio Formats
    05:04 The Power of Radio: Theatre of the Mind
    08:01 Crafting Great Radio Ads
    13:38 Challenges and Opportunities in Modern Radio Advertising
    19:03 Nostalgia and Iconic Radio Campaigns
    20:59 Insights from a Veteran Programmer
    21:08 Engaging Branded Content
    21:15 Creative Advertising Examples
    21:58 The Importance of Open-Mindedness in Media
    22:47 The Odd Number's Unique Flavour
    23:34 The Recipe for Effective Radio Ads
    27:07 The Role of Gut Feel in Advertising
    27:32 The Courage to Pull an Ad
    34:12 The Power of Shorter Ads
    37:02 Final Thoughts and Future Possibilities Creative Circle website · Kagiso Media Radio
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    40 m
  • What really happens in the global jury rooms?

    What really happens in the global jury rooms?
    Jun 23 2025
    Global awards season is with us and it’s time to ask that eternal question yet again. Do we have what it takes to be competitive? (spoiler alert: of course we do, but in the words of Olivia Rodrigo “its brutal out here!”)

    Our guests are all fresh from the jury rooms of One Show and delve into the challenges of competing globally, how SA talent is coming to the party, and share the work that stood out.

    This episode features:
    Carl Willoughby, Chief Creative Officer of TBWA\Hunt Lascaris;
    Pete Little, CCO, Publicis Groupe Africa;
    Naledi Manama, an Independent Group Head Art Director, and
    Suhana Gordhan, CCO, LoveSong.

    Recorded just ahead of Cannes Lions so expect more on this topic shortly.

    In this episode:

    00:00 Introduction and Panel Overview
    01:33 Judging Experiences and Insights
    04:14 Challenges and Reflections on Judging
    08:43 Impact and Innovation in PR
    12:59 Film Craft and Budget Considerations
    19:14 Highlighting Notable Case Studies
    19:31 Johanna's Favorite Piece: In Transit
    21:44 Exploring Magnetic Stories
    22:34 The Tail Orchestra for Pedigree
    23:59 Challenges and Opportunities in PR
    24:53 Crafting and Case Studies
    25:35 The Importance of Time in Creativity
    27:35 Final Thoughts and Reflections
    36:14 The Glamour and Reality of Judging
    37:49 Closing Remarks Creative Circle website · Kagiso Media Radio
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    38 m
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