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Talking in Creative Circles

Talking in Creative Circles

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 Talking in Creative Circles is the official podcast of the Creative Circle. In this series we invite a diverse group of experts to talk about the latest developments in the South African advertising industry, celebrate successes and share the inspiration that drives creativity forward. Email us your suggestions on info@creativecircle.co.za. Talking in Creative Circles is produced in partnership with Kagiso Media Radio.JacPod Arte Economía Marketing Marketing y Ventas
Episodios
  • What really happens in the global jury rooms?

    What really happens in the global jury rooms?
    Jun 23 2025
    Global awards season is with us and it’s time to ask that eternal question yet again. Do we have what it takes to be competitive? (spoiler alert: of course we do, but in the words of Olivia Rodrigo “its brutal out here!”)

    Our guests are all fresh from the jury rooms of One Show and delve into the challenges of competing globally, how SA talent is coming to the party, and share the work that stood out.

    This episode features:
    Carl Willoughby, Chief Creative Officer of TBWA\Hunt Lascaris;
    Pete Little, CCO, Publicis Groupe Africa;
    Naledi Manama, an Independent Group Head Art Director, and
    Suhana Gordhan, CCO, LoveSong.

    Recorded just ahead of Cannes Lions so expect more on this topic shortly.

    In this episode:

    00:00 Introduction and Panel Overview
    01:33 Judging Experiences and Insights
    04:14 Challenges and Reflections on Judging
    08:43 Impact and Innovation in PR
    12:59 Film Craft and Budget Considerations
    19:14 Highlighting Notable Case Studies
    19:31 Johanna's Favorite Piece: In Transit
    21:44 Exploring Magnetic Stories
    22:34 The Tail Orchestra for Pedigree
    23:59 Challenges and Opportunities in PR
    24:53 Crafting and Case Studies
    25:35 The Importance of Time in Creativity
    27:35 Final Thoughts and Reflections
    36:14 The Glamour and Reality of Judging
    37:49 Closing Remarks Creative Circle website · Kagiso Media Radio
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    38 m
  • What the Best Of The Year judges really thought

    What the Best Of The Year judges really thought
    Apr 16 2025
    In this episode of 'Talking in Creative Circles,' Julie Maunder, founder of Ididthat.co, hosts a discussion with industry veterans Xolisa Dyeshana, Chief Creative Officer at Joe Public, and Alex Goldberg, Creative Partner at Ogilvy Cape Town. They delve into the highlights of the Creative Circle Best of Year Awards, discussing standout campaigns and the judging process.

    The conversation covers some of the categories including film, print, audio, and digital communication, emphasising the importance of storytelling, compelling case study creation, and client-agency collaboration.

    They reflect on the evolving standards in South African advertising, highlighting innovative campaigns. This episode is packed with insights and advice for creating award-winning work, making it essential listening for anyone in the industry.

    Key moments:

    00:58 Overview of Creative Circle Best of Year Awards
    01:18 Meet the Industry Experts
    01:55 Judging the Best of the Year
    04:17 Debating the Top Work
    06:39 Innovation in South African Advertising
    09:35 Creating Award-Winning Campaigns
    14:58 The Importance of Case Study Videos
    19:01 Client-Agency Collaboration
    30:21 Integrated vs. Film Categories
    32:55 The Power of Storytelling in Advertising
    33:43 Crafting Compelling Film Pieces
    34:18 The Impact of Integrated Campaigns
    37:45 Celebrating Excellence in Print
    40:59 Radio: South Africa's Strong Suit
    44:37 Innovative Out of Home Campaigns
    46:55 Design Excellence in Advertising
    49:59 Digital Communication Highlights
    54:58 PR and Media Communication Success
    56:44 Final Thoughts and Industry Insights Creative Circle website · Kagiso Media Radio
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    1 h
  • A deep dive into design in South Africa

    A deep dive into design in South Africa
    Nov 19 2024
    We’re talking all things design with some Loeries judging insights and a wider conversation about the state of the discipline.

    On this episode our guest host Liana Liebenberg, Creative Partner at Design Bridge and Partners, talks to Wade Moonsamy, Co-Founder & Creative Director at BCKRDS and Vumile Mavumengwana, Creative Director at VM DSGN.

    00:00 Introduction to South African design
    01:24 Meet the Guests
    01:44 Challenges in the design industry
    03:35 The role of awards in design
    07:23 Impact of AI on design
    11:43 Innovation in design
    18:28 Judging the Loeries
    23:57 Distinctiveness of African design
    30:49 Conclusion and future of African design Creative Circle website · Kagiso Media Radio
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    32 m
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