At Spear Growth, we once built a massive partner program.

Around 40 odd companies from SaaS tools, VCs, agencies with complementary services - everyone you could think of was technically our “partner.”

Now how many leads did that generate?
Zero.

Looking back, it’s obvious: we were chasing quantity over actual traction.
Which is why Jason’s take on partnerships hit so hard for me in this episode.

Instead of launching some bloated program, he helps B2B tech companies build one partner play that actually works.

Here’s how:
✅ Pick one strategic partner, someone your audience already trusts

✅ Build them directly into your marketing campaigns (don’t just slap on the logos!)

✅ Spend 3–6 months enabling your sales team to actually sell with that partner

We’ve now restarted our partner program at Spear Growth with just 2 carefully chosen partners - and the early pipeline impact has already been huge. (We’ll share more on the “who’s” & “what’s” soon!)

If you’ve hit product-market fit, this kind of focused partner motion is one of the best growth levers out there.

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"We put bounties on our prospects…and generated $100K” 🤠

Tara just shared the most creative event marketing I've seen.

The challenge: Make a $40K booth sponsorship actually worth it.

Their solution? Create literal "WANTED" posters of 20 target prospects.

The offer: "Bring this person to our booth and you BOTH get a prize"

The results were shockingly good:

• $100K+ pipeline in just 3 days

• 50% of their targets actually showed up, booked meetings, and entered the sales cycle

It was a last-minute idea pulled together in ~3 weeks , with 2 people building the target account list (which was not easy!), and 1 designer making the posters (which was a lot of fun!)

Of course this only works if you have:

1. A physical booth (obviously)

2. High enough ACV to justify booth sponsorship costs (~$40K in their case)

3. A healthy sense of humor

Want the complete IRL ABM playbook? Listen to the full episode.

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8000 leads at just $5 each?

Yep! This YouTube strategy from Ryan Deiss is something you just cannot miss.

I mean seriously, look at these results:

🔷 Generated 8000+ high-quality leads
🔷 Reduced cost per lead by 70%
🔷 Grew YouTube subscribers from 3K to 20K
🔷 Shortened sales cycle from 355 to under 250 days

How did he do it?
With one 81-minute pillar video + five strategic supporting videos + targeted discovery ads.

What I love most is the simplicity. No complex marketing stack. No massive ad budget. Yet this method now drives a third of ALL their leads.

This isn't just for content creators. Ryan's proven this works for complex products with traditionally long sales cycles - perfect for B2B companies struggling with lead generation costs.

Sure, it takes some planning and quality content creation. But the results? Absolutely worth it.

Want to know exactly how Ryan executed this strategy? Listen to the full episode.

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I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!)

Here's a quick snapshot.

• LinkedIn Ads Spend: $57K

• Timeline: 3 months

• Result: $655K pipeline

The winning team:

• VP Marketing

• Head of ABM

• Performance Manager

• Demand Manager

• Marketing Operations Specialist

• And of course some design support

Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads.
See? Nothing complicated.

Here's what I love: They tried this AFTER cold outreach failed.
(Sometimes plan B works better than plan A)

If you're a marketing strategy nerd like us, you'll love this deep dive.

Warning: We got super nerdy about the details in this one! 🤓

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I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!)

Here's what's awesome:

• Generated £4M+ pipeline revenue

• Pure organic LinkedIn content

• Campaign-based approach

• No fancy tools, no paid promotion

The best part? This isn't just for the big players.

Niall's proven this works for:

→ Billion-dollar companies in their portfolio
→ Solo entrepreneurs
→ Everyone in between

What do I love the most? The strategy is so obvious, it's genius. No complicated frameworks. No fancy tech. (In fact, we might already be implementing it 😉)

Sure, it took 2-3 months to see results.
But that's after years of perfecting the strategy.

Want to know exactly how they did it? Listen to the full episode

Hosted by Ausha. See ausha.co/privacy-policy for more information.

I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!)

Here's what's awesome:

• Generated £4M+ pipeline revenue

• Pure organic LinkedIn content

• Campaign-based approach

• No fancy tools, no paid promotion

The best part? This isn't just for the big players.

Niall's proven this works for:

→ Billion-dollar companies in their portfolio
→ Solo entrepreneurs
→ Everyone in between

What do I love the most? The strategy is so obvious, it's genius. No complicated frameworks. No fancy tech. (In fact, we might already be implementing it 😉)

Sure, it took 2-3 months to see results.
But that's after years of perfecting the strategy.

Want to know exactly how they did it? Listen to the full episode

Hosted by Ausha. See ausha.co/privacy-policy for more information.

I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!)

Here's a quick snapshot.

• LinkedIn Ads Spend: $57K

• Timeline: 3 months

• Result: $655K pipeline

The winning team:

• VP Marketing

• Head of ABM

• Performance Manager

• Demand Manager

• Marketing Operations Specialist

• And of course some design support

Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads.
See? Nothing complicated.

Here's what I love: They tried this AFTER cold outreach failed.
(Sometimes plan B works better than plan A)

If you're a marketing strategy nerd like us, you'll love this deep dive.

Warning: We got super nerdy about the details in this one! 🤓

Hosted by Ausha. See ausha.co/privacy-policy for more information.

What if getting customer reviews was actually easy?

As easy as using real customer quotes from their own call recordings.

That’s what Laudable did for their client.

Instead of begging for reviews, they started saying: "Hey, remember when you mentioned THIS in our last call? Mind sharing a quick G2 review?"

The numbers:

• Got 1000+ customer stories in 4 months

• 400% increase in customer advocacy

• Reduced case study creation time by 5x

Basically, they let customers tell their own stories - with a little help from AI.

Want to know exactly how they did it? Listen to this episode.

Hosted by Ausha. See ausha.co/privacy-policy for more information.