• $100K in Pipeline, 1 Event, "Wanted" Posters: Tara @ Chili Piper

  • May 1 2025
  • Duración: 38 m
  • Podcast

$100K in Pipeline, 1 Event, "Wanted" Posters: Tara @ Chili Piper

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  • Resumen

  • "We put bounties on our prospects…and generated $100K” 🤠

    Tara just shared the most creative event marketing I've seen.

    The challenge: Make a $40K booth sponsorship actually worth it.

    Their solution? Create literal "WANTED" posters of 20 target prospects.

    The offer: "Bring this person to our booth and you BOTH get a prize"

    The results were shockingly good:

    • $100K+ pipeline in just 3 days

    • 50% of their targets actually showed up, booked meetings, and entered the sales cycle

    It was a last-minute idea pulled together in ~3 weeks , with 2 people building the target account list (which was not easy!), and 1 designer making the posters (which was a lot of fun!)

    Of course this only works if you have:

    1. A physical booth (obviously)

    2. High enough ACV to justify booth sponsorship costs (~$40K in their case)

    3. A healthy sense of humor

    Want the complete IRL ABM playbook? Listen to the full episode.


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