• The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot

  • Feb 13 2025
  • Duración: 51 m
  • Podcast

The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot

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  • I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!)

    Here's a quick snapshot.

    • LinkedIn Ads Spend: $57K

    • Timeline: 3 months

    • Result: $655K pipeline

    The winning team:

    • VP Marketing

    • Head of ABM

    • Performance Manager

    • Demand Manager

    • Marketing Operations Specialist

    • And of course some design support

    Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads.
    See? Nothing complicated.

    Here's what I love: They tried this AFTER cold outreach failed.
    (Sometimes plan B works better than plan A)

    If you're a marketing strategy nerd like us, you'll love this deep dive.

    Warning: We got super nerdy about the details in this one! 🤓


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