At Spear Growth, we once built a massive partner program.

Around 40 odd companies from SaaS tools, VCs, agencies with complementary services - everyone you could think of was technically our “partner.”

Now how many leads did that generate?
Zero.

Looking back, it’s obvious: we were chasing quantity over actual traction.
Which is why Jason’s take on partnerships hit so hard for me in this episode.

Instead of launching some bloated program, he helps B2B tech companies build one partner play that actually works.

Here’s how:
✅ Pick one strategic partner, someone your audience already trusts

✅ Build them directly into your marketing campaigns (don’t just slap on the logos!)

✅ Spend 3–6 months enabling your sales team to actually sell with that partner

We’ve now restarted our partner program at Spear Growth with just 2 carefully chosen partners - and the early pipeline impact has already been huge. (We’ll share more on the “who’s” & “what’s” soon!)

If you’ve hit product-market fit, this kind of focused partner motion is one of the best growth levers out there.

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"We put bounties on our prospects…and generated $100K” 🤠

Tara just shared the most creative event marketing I've seen.

The challenge: Make a $40K booth sponsorship actually worth it.

Their solution? Create literal "WANTED" posters of 20 target prospects.

The offer: "Bring this person to our booth and you BOTH get a prize"

The results were shockingly good:

• $100K+ pipeline in just 3 days

• 50% of their targets actually showed up, booked meetings, and entered the sales cycle

It was a last-minute idea pulled together in ~3 weeks , with 2 people building the target account list (which was not easy!), and 1 designer making the posters (which was a lot of fun!)

Of course this only works if you have:

1. A physical booth (obviously)

2. High enough ACV to justify booth sponsorship costs (~$40K in their case)

3. A healthy sense of humor

Want the complete IRL ABM playbook? Listen to the full episode.

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8000 leads at just $5 each?

Yep! This YouTube strategy from Ryan Deiss is something you just cannot miss.

I mean seriously, look at these results:

🔷 Generated 8000+ high-quality leads
🔷 Reduced cost per lead by 70%
🔷 Grew YouTube subscribers from 3K to 20K
🔷 Shortened sales cycle from 355 to under 250 days

How did he do it?
With one 81-minute pillar video + five strategic supporting videos + targeted discovery ads.

What I love most is the simplicity. No complex marketing stack. No massive ad budget. Yet this method now drives a third of ALL their leads.

This isn't just for content creators. Ryan's proven this works for complex products with traditionally long sales cycles - perfect for B2B companies struggling with lead generation costs.

Sure, it takes some planning and quality content creation. But the results? Absolutely worth it.

Want to know exactly how Ryan executed this strategy? Listen to the full episode.

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