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What’s on your Business Bucketlist, the things that you want to achieve in your business? Maybe you haven’t even looked at it for a while. In this episode, I talk about my own Business Bucketlist item that came to fruition in 2025—this very podcast.

I talk about the lessons that I’ve learned over 50 episodes of the Stern Truth. As some of you might know, about 10 years ago, I had another podcast. I stopped around episode 20, but I always wanted to get back on the podcast horse. And at the beginning of this year, I did, with some amazing assistance along the way.

Since this is Business Unfiltered, I’ll be honest and let you know that this podcast was the ultimate in “I will when” procrastination. I made a list of what I wanted to do in January 2025 and this podcast was near the top of the list of what I wanted to accomplish.

I never got around to making a specific timeframe or plan. Not until I took my own 1-person entrepreneur retreat, which gave me the clarity I needed about what I REALLY wanted to do.

“Launch the podcast by December 2025” was on the top of my Business Bucketlist. I knew what didn’t work, and I was ready to loop in a team so I could focus on the coaching, the conversations, and the relationships within the podcast.

I made a clear vision of what I wanted. I built a team. I focused on what lights me up and fell in love with the outcome. Above all, I was consistent, and I built something I’m proud of.

Even if you didn’t look at the title and say, “Wow, Marshall, you look great for 50!” I’m always glad to have you here listening or watching, my friends. 50 episodes is a true milestone in my book.

Subscribe to The Stern Truth Business Unfiltered so you never miss an episode and receive a FREE GIFT: http://www.thesterntruth.com/

Join my Business Inner Circle Community for free here: https://www.facebook.com/groups/thebusinessinnercirclegroup

Book your complimentary business blindspot assessment with me here: https://attractwell.com/MarshallStern/landing/breakthrough-session

I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.

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It’s the 50th episode of the Stern Truth! I almost can’t believe it. The guests I have are a bit different than my usual guests.

For this special 50th episode, we have Jordan Eaton, CEO and founder of BOSS Assistants (who was also on episode 13,) and Lindsey Molyneaux, BOSS’ social media manager and podcast manager. They have helped me make the podcast what it is.

I had a podcast about 10 years ago but barely made it past episode 25. The BOSS Assistants team and I work together so well, and this podcast is living proof that a good team can help you get to where you want to go in your business.

What really kicked my butt into gear to create this podcast was the accountability this team brought with them. We work well together, and we all help each other reach our goals. Having people like that in your business is truly priceless.

We also get into the benefits of hiring out vs. hiring in-house. Either way, it’s an investment, a cost of both money and time. But, on the other side of the coin, there's a huge cost in NOT getting the proper guidance or getting an expert to help you, and that's missing out on opportunities.

Jordan and Lindsey even give a few golden nuggets to the table. The little tasks add up. The first impressions make a difference. The most important one of the episode—it’s all about building a team. It’s the best money you will ever spend.

Focus on what you do best, and let someone else, like BOSS Assistants, do the rest.

Get in touch with Jordan here:

LinkedIn: www.linkedin.com/in/jordan-eaton/

Website: bossassistants.com

Subscribe to The Stern Truth Business Unfiltered so you never miss an episode and receive a FREE GIFT: http://www.thesterntruth.com/

Join my Business Inner Circle Community for free here: https://www.facebook.com/groups/thebusinessinnercirclegroup

Book your complimentary business blindspot assessment with me here: https://attractwell.com/MarshallStern/landing/breakthrough-session

I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.

Get in touch in the comments or head to...
Instagram: https://www.instagram.com/marshallstern/
Facebook: https://www.facebook.com/MarshallDStern
Email: marshall@marshallstern.net

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Aside from having one of the coolest names, Leslie Hacker has a keen business sense.

Leslie started her marketing and PR business in 2015 while taking care of her sick parents. She prefers to call herself a consultant and a communicator, since that’s really at the core of what she does.

The episode gets into the idea of being uncomfortable, which, let’s be real, no one really likes. But for Leslie, she knows that when businesses do the same thing over and over, those things eventually won’t work.

We talk over the analogy of putting your oxygen mask on when you’re on an airplane before helping others. One of Leslie’s golden nuggets (which I’m calling Business Hacks for this episode) is that her work is better when she has oxygen.

Leslie told us how she’s noticed that when she works with a company that she’s a customer of herself, that’s when she’s most passionate about the job. For her, that’s when it’s more than just money.

That being said, we also get into being cautious with your passion. It could take you down a dark path. The businesses and clients that we work with, or that anybody works with, for that matter, might not always be a fit. We have to be careful where our passion takes us and discern from that to make the most of our time and energy.

Get in touch with Leslie here to book a strategy session:

Website: hackercommunications.com
Instagram: @hacker_communications

Subscribe to The Stern Truth Business Unfiltered so you never miss an episode and receive a FREE GIFT: http://www.thesterntruth.com/

Join my Business Inner Circle Community for free here: https://www.facebook.com/groups/thebusinessinnercirclegroup

Book your complimentary business blindspot assessment with me here: https://attractwell.com/MarshallStern/landing/breakthrough-session

I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.

Get in touch in the comments or head to...
Instagram: https://www.instagram.com/marshallstern/
Facebook: https://www.facebook.com/MarshallDStern
Email: marshall@marshallstern.net