Ep. 58 The Stern Truth: Business Therapy Thursday with Hanan Alameh

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It’s been a while since our last Business Therapy Thursday session, but we’re back. Our guest on this episode is Hanan Alameh, who’s looking for guidance on where to take her business next and the steps to do it.

Hanan has a luxury charcuterie board business she runs in Ottawa called Pretty Eats by Hanan. And she knows exactly where she wants to go—by the spring of 2028, she wants to have her own location, a café, while still catering.

I kick off our conversation by reminding Hanan that she actually knows more about business than she thinks. Pretty Eats also had its one-year anniversary, so it’s an ideal team for Hanan to be here and get the guidance she needs for her business.

As we go deeper into our session, Hanan reveals even MORE goals, like eventually turning her business into a franchise and writing a book. I love the big goals and vision Hanan has. And this is exactly the type of passion great business owners have, where they fall in love with the goals. But growth happens when you fall in love with the process.

Hanan opens up about how fear has held her back throughout her life and how, at 42 years old, she's finally ready to pursue her entrepreneurial dreams without a backup plan. We tackle the concept of "doing it scared" and taking action despite fear, but not recklessly.

One of the biggest challenges we uncover is Hanan's perfectionism. She's detail-oriented and creative, but she admits that hiring employees terrifies her because she feels like "an artist letting someone else draw a painting. " I help to explain the critical difference between perfectionism and having high-quality standards.

If you're an entrepreneur struggling with fear, perfectionism, or feeling like you're not good enough, here's something I told Hanan that might resonate with you: the business will grow as much as you grow.

See more about Hanan’s Ottawa and area business here:
Facebook: facebook.com/prettyeatsbyhanan
Instagram: @prettyeatsbyhanan

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