Ep. 60 The Stern Truth: How Business Development Can Help Your Business with Kelly Kennedy

Kelly Kennedy started his company, Capital Business Development, five years ago, and he hasn’t stopped since. As an expert in business development, he has the itch to talk about it—like so many of us podcasters, he started his own, the Business Development Podcast.

What is business development, though? Kelly says that it strategically brings in new revenue to your business by first focusing on the right opportunities. As he explains, it’s not the same as sales, which includes closing. It’s that valuable relationship building that comes before the sale.

In this episode, we also touch on getting ghosted. As small business owners and entrepreneurs chasing growth, we’ve all been there. Kelly says it’s all about the conversations with the right people - that, and follow-up, is what will open those opportunity doors.

Kelly goes over the art of the LinkedIn request. First, identify the industry, then connect with the right people. After that, keep up the consistency of your connection requests. Connection is the name of the game for online growth.

Kelly is also a coach and started his own program, which, through some incredible connections, became what’s called the Catalyst Club. As he and I both know, leadership is lonely, and we welcome any space where leaders can help leaders.

There are so many golden nuggets in this episode – two that Kelly drives home are to manage your time and do a critical once-a-week follow-up with connections. Business owners, you won’t want to miss this incredible episode.

Connect with Kelly here:

Website: kellykennedyofficial.com
Business: capitalbd.ca
LinkedIn: linkedin.com/in/kellykennedyofficial
Podcast: businessdevelopmentpodcast.ca

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