Ep. 59 The Stern Truth: How to Really Build and Grow Your Business

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I’ve seen business owners throwing a lot of money at their marketing. But when prospects come to their door, their systems aren’t there. The experience doesn’t measure up to what was advertised.

So how can we wow our customers SO much that they come back over and over again?

The people and systems that create the experience hold so much weight. If you’re pushing out marketing without the processes or customer service, you’re throwing your money away. Not only that, your revenue just won’t increase, your business won’t grow, and you’ll stay stuck.

My daughter and I recently had a “wow” experience at a Hilton Garden Inn in Edmonton. She had jaw surgery, and her healing involved applying ice to her face 8 times a day. No freezer in the room, so I was constantly switching out ice packs (you’re never done being a dad.) I ended up apologizing to the front-end staff each time, thinking I was putting them out.

But at one point, something switched. The front-end staff really showed concern. They asked how she was doing. The restaurant team adapted their menu for her. They showed that they truly cared.

I want to give them a shoutout because the way we were treated, with such incredible care and concern, was such a “wow.” It was a memorable experience because of that care.

I want to ask, are we doing that with our own clients? Do we really care about them? Are we showing them empathy when we need to? After this episode, I encourage you to go back and listen to these episodes. They go more into what I’ve talked about today, including what not to do:

Ep. 2 The Stern Truth: Why Marketing Can Fail You: https://www.buzzsprout.com/2453923/episodes/16770813

Ep. 14 The Stern Truth: Business & Life Lessons from a Lifeguard: https://www.buzzsprout.com/2453923/episodes/17197255

Ep. 34 The Stern Truth: Are You Making It Easy for Your Clients to Do Business With You?: https://www.buzzsprout.com/2453923/episodes/17784578

My question to you is, are you and your team showing up once you have your client? Are you wowing them or caring for them? The most powerful marketing that you can have is your exceptional customer service.

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I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.

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