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Freedom awaits beyond the grip of control. Drawing from raw personal experience, I explore how the desperate need to control our circumstances, relationships, and even our pain becomes the very prison that holds us captive.

Control is seductive because it promises safety in an uncertain world. We believe if we push hard enough, manipulate the right people, or fight the right battles, we'll secure what matters most. Yet this episode reveals the costly paradox at play: the tighter we grip, the more everything slips through our fingers. From politics to personal relationships, from business leadership to recovery journeys, controlling behavior consistently sabotages the very outcomes we seek.

My own story serves as both warning and hope. For years, control ruled my life as I micromanaged loved ones and used substances to control emotional pain. The breakthrough came not from controlling more effectively but from surrendering the illusion altogether. This surrender wasn't weakness—it was finally seeing reality clearly and claiming responsibility for the only thing truly within my power: my responses and choices in each moment.

The journey beyond control reveals surprising truths: that people who trigger us often mirror our own control issues; that leadership flourishes through trust rather than micromanagement; that recovery begins when we stop trying to control pain through substances. Most profoundly, we discover that love without freedom isn't really love at all—it's fear wearing a convincing disguise.

What might change if you loosened your grip on what you can't control and focused instead on what you can? Your journey toward freedom might begin with a simple question: what's one place in your life where surrendering control—just for today—might bring unexpected peace?

Share your thoughts in a review on Apple Podcasts or Spotify, and join us next Friday as we continue exploring the path toward authentic living.

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What version of yourself do you bring to work? To family gatherings? To your closest relationships? For many of us, these questions reveal uncomfortable truths about the different masks we wear throughout our lives.

We don't put on these masks with malicious intent. They emerge from our deepest fears—fear of rejection, fear of inadequacy, fear that our authentic selves simply won't be enough. But what begins as self-protection gradually transforms into self-imprisonment. The exhaustion of juggling different personas, remembering which version of yourself you've shown to whom, and constantly monitoring your own behavior creates a crushing weight that few can sustain.

The most revealing insight comes when we examine what bothers us in others. That colleague whose arrogance drives you crazy? That friend whose neediness feels suffocating? These triggers often reflect disowned aspects of ourselves—mirrors we'd rather not look into. Taking personal responsibility means asking the harder question: "What's my part in this dynamic?" The reflection may be uncomfortable, but it's where true growth begins.

Freedom arrives when we commit to authenticity. One face. One truth. Just you. People intuitively sense incongruence between what you say and who you truly are, even if they can't articulate exactly what feels "off." Consistency builds trust far more effectively than perfection ever could. This week, try having just one honest conversation—with your spouse, your boss, or perhaps most importantly, with yourself. Take off just one mask and notice how much easier it becomes to breathe.

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Could the opioid crisis be solved through genetic testing? What if doctors could identify your addiction risk before prescribing pain medication? These questions drive the innovative work at Thrive Genetics, where personalized medicine is revolutionizing how we approach pain management and addiction prevention.

James Piacentino shares his journey from tech executive to healthcare innovator, motivated by watching his father struggle with alcoholism and prescription drug addiction. This deeply personal mission led him to create a system that combines genetic testing with behavioral analysis to generate comprehensive addiction risk profiles for patients before medical procedures.

The science is compelling – addiction typically stems from a 50/50 split between genetic predisposition and behavioral factors. By analyzing both components through a proprietary algorithm, Thrive Genetics helps physicians tailor medication plans based on individual risk profiles. For high-risk patients, alternative approaches might include non-opioid medications or adjusted dosages, potentially saving countless individuals from developing dependencies.

We explore the staggering statistics behind the opioid epidemic (Americans consume 99% of global hydrocodone) and discuss how personalized medicine represents a balanced approach that maintains quality care while addressing cost concerns. James walks us through the patient journey – from initial testing to personalized treatment plans – and shares powerful stories illustrating the human impact of addiction and recovery.

Our conversation ventures beyond healthcare into profound territory, examining how family trauma shapes us, the nature of self-awareness in recovery, and philosophical questions about purpose and spiritual growth. James offers wisdom from both professional innovation and personal reflection, reminding us that sometimes our deepest wounds become the source of our greatest contributions to others.

Connect with Thrive Genetics at thrivegeneticsai.com to learn more about this groundbreaking approach to addiction prevention and personalized medicine.

http://www.thrivegenetics.ai/

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What are you truly hungry for? That's the question that drives this deeply introspective exploration of how our brains become trapped in cycles of avoidance and momentary pleasure.

Your brain doesn't distinguish between sources of dopamine—whether from sugar, alcohol, or avoiding difficult sales conversations. The glass of wine wasn't about the taste; it was about not feeling lonely. The second plate wasn't about hunger; it was about silencing shame. Avoiding asking for the sale wasn't about the client; it was about protecting yourself from rejection. When you name what you're truly avoiding, these cravings begin to lose their power.

Comfort feels safe, but functions like a barbed wire cage. It promises protection while imprisoning you in patterns that steal your future happiness. The late-night cupcake gives thirty seconds of pleasure but hours of regret. The "one more drink" becomes a cycle that robs you of clarity. The avoidance of asking for the sale feels temporarily safe, but it deprives you of results. These small choices you avoid today become your regrets tomorrow.

Breaking free requires recognizing that pain isn't punishment—it's a doorway to growth. The discomfort of withdrawals, whether from substances or the anxiety of asking for a sale, signals transformation. Structure becomes your lifeline, providing the framework for sustainable change. Whether through recovery meetings or following sales processes, freedom isn't found in chaos but built through consistent structure.

Every morning presents a choice: numb or grow, drink or recover, hide or ask for the sale. If you can survive addiction, you can survive discomfort. If you can survive discomfort, you can win the sale. And if you can win the sale, you can build the life you've been starving for. When that craving comes, don't feed the fear—feed your freedom.

Ready to break free from your dopamine traps? Subscribe, leave a review, and join us every Friday as we continue exploring the path to a successful life built on courage, structure, and self-trust.

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Have you ever caught yourself mindlessly scrolling your phone, finishing an entire bag of chips without noticing, or having "just one more" drink that turned into several? You're not alone, and it's not entirely your fault.

Our brains are wired for reward, and modern life is designed to exploit this vulnerability. Whether it's sugar, alcohol, social media, or any quick-hit pleasure, they all trigger the same dopamine pathways – creating cycles of anticipation, temporary satisfaction, inevitable crash, and renewed craving. This podcast explores how these patterns silently shape our lives, one small choice at a time, until we find ourselves trapped in behaviors we never consciously chose.

But breaking free is possible. True recovery goes beyond simple abstinence to address the underlying reasons we reach for these escapes in the first place. What pain are you numbing? What void are you trying to fill? Through establishing daily non-negotiables – consistent practices that ground your day and create a framework for healthier choices – you can begin rewiring your brain's reward system. Physical movement, nutritious eating, mindful consumption of information, and regular connection with supportive communities gradually restore natural dopamine balance, making it easier to find satisfaction in meaningful activities rather than quick fixes.

Most importantly, this journey thrives in community, not isolation. "Addiction thrives when it's alone. Recovery thrives in connection." By keeping promises to yourself and building integrity through small daily choices, you create a life where artificial highs feel unnecessary compared to the deeper satisfaction of living authentically. The question becomes not "How do I avoid my addiction?" but "How do I build a life I don't want to escape from?" Listen in to discover how you can transform recovery from a series of deprivations into a journey of creation – crafting a life that truly satisfies your deepest needs.

Leave us a review on Apple Podcasts or Spotify if this episode resonated with you. Your feedback helps others find their way to this message when they need it most.

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Socially acceptable addictions like alcohol and food hide in plain sight while society celebrates escaping emotions and mocks those trying to break free.

• Most addicts don't look like stereotypical "addicts" but are regular people numbing themselves with wine and food
• Food and alcohol work on the same neurotransmitters, creating powerful dopamine loops
• Childhood conditioning often links food with both comfort and celebration
• Addictions hide behind identities like "foodie culture" and "wine mom culture"
• Common triggers for using food and alcohol include shame, loneliness, rejection, and boredom
• Willpower alone cannot overcome addiction without addressing underlying emotional issues
• Regulation habits like breathwork, prayer, and cold exposure can replace numbing habits
• Sobriety isn't just about abstaining but about being emotionally present in your life
• Building a community of like-minded people provides crucial support for recovery
• The goal is to build a life you don't need to escape from through numbing

Subscribe to the podcast and leave a review if you feel inclined, but most importantly, do something different today to move toward the life you want.

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Comfort is slowly killing us, but we don't even recognize it as an addiction.

What happens when society's most celebrated coping mechanisms become our greatest chains? In this transformative episode, I pull back the curtain on the socially acceptable addictions that hide in plain sight: food and alcohol. These aren't stereotypical addictions – they're the wine moms at PTA meetings, the neighbors hosting barbecues, the coworkers bringing donuts, all numbing themselves with substances we collectively celebrate.

The neuroscience tells a clear story: food and alcohol hijack the same brain pathways, creating powerful dopamine loops that keep us coming back despite the consequences. I share my personal journey through these dependencies, revealing how childhood conditioning, identity attachment, and cultural pressure maintain our comfortable prison of numbing behaviors. The most dangerous lie? That moderation proves we're not addicted.

Breaking free requires more than willpower – it demands replacing numbing habits with regulation practices and confronting the emotions we're desperately avoiding: shame, loneliness, rejection, and boredom. My two months on the carnivore diet after years of sobriety have shown me what clarity and presence truly feel like, but the path wasn't easy. When you change, expect resistance from everyone comfortable with your former self.

The ultimate goal isn't just avoiding substances but creating a life so fulfilling you don't need to escape from it. Take one step today – whether that's seeking community support, establishing accountability, or simply choosing presence over numbness. Subscribe to join me on this journey toward authentic living, and remember: there's nothing more powerful than building a life worth staying present for.

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Ever wonder what's holding back your business growth? The answer might be staring back at you in the mirror.

Tom Howard, owner of multiple successful HVAC and plumbing companies and ServiceTitan executive, delivers a masterclass in ego-free leadership that transformed struggling businesses into multi-million dollar enterprises. His refreshingly blunt perspective challenges conventional wisdom: "You can be right or you can be rich. You get to pick one, but not both."

Howard's approach to leadership is revolutionary yet practical. Rather than micromanaging, he advocates giving managers clear boundaries, financial targets, and then stepping aside. "I own probably eight different companies right now and then I work full-time at Service Titan as an executive. I can't do that if I don't have people that can run it." This philosophy creates true accountability and ownership throughout the organization.

Perhaps most compelling is Howard's urgent message about AI adoption in trades businesses. "The AI revolution is going to be massive... AI is the opposite [of the Industrial Revolution]. It's giving these massive tools to the guy sitting on his laptop with an internet connection in his basement." He shares mind-blowing examples of AI automating call centers, creating training materials, and developing marketing content - all happening now, not in some distant future.

Howard also distinguishes between belief and faith in business - a subtle but crucial difference. "It's one thing to believe something works; it's another to have enough faith to fully implement it." This insight explains why many businesses fail to execute proven strategies.

Ready to remove your ego, embrace AI, and build a business that thrives even when you're not there? This episode is your blueprint. Check out Tom's book "Fetching Millions" on Amazon or visit howarddeals.com for his free acquisition guide.

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