Send us a text

Welcome to the Successful Life Podcast with Corey Berrier. In this episode, Corey addresses service technicians and comfort advisors about the critical issue of using technical jargon in customer interactions. He emphasizes that confusing customers with complex terminology can significantly hinder sales. Corey's main message is to replace technical jargon with clear, relatable language to build trust, increase sales, and ensure customer retention. Through real-life examples and practical tips, Corey illustrates the power of metaphors and simple language. He encourages technicians to become translators who make complex HVAC concepts understandable. By doing so, technicians can create long-term customer relationships and grow their business. Corey concludes with a challenge: rethink how you explain technical concepts to homeowners, test it out, and watch the difference it makes. Don't forget to share this episode and leave a five-star review!

00:00 Introduction to the Successful Life Podcast
00:16 The Invisible Sales Killer: Technical Jargon
02:00 The Power of Clear Communication
02:35 Real-World Examples and Metaphors
04:56 The Importance of Customer-Friendly Language
10:31 Ego and the Technician's Language
14:19 Recap and Easy Wins
15:51 Challenge and Conclusion

https://coreyberrier.gumroad.com/

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/

Send us a text

Meet Erin Mahoney, a trailblazing entrepreneur who's redefining what it means to be a female business owner in the historically male-dominated roofing industry. As founder of The Roofer in Columbus, Ohio, Erin's journey from addiction to successful business ownership offers a powerful blueprint for resilience and determination in the face of seemingly insurmountable obstacles.

Throughout our conversation, Erin candidly shares the challenges she's encountered as one of the mere 4.6% of women in the roofing field. Rather than letting gender bias defeat her, she turned knowledge into her superpower, pursuing extensive training and mastering hands-on skills that many of her male counterparts lacked. "I had to know way more than the boys had to know," she explains, revealing how she transformed potential disadvantages into her competitive edge.

What truly sets Erin's story apart is how she navigated the darker chapters of her entrepreneurial journey. When a former employer registered her trademarked business name to block her progress, Erin found herself at a crossroads – retaliate or respond with grace. Drawing on principles learned through four years of sobriety and recovery, she chose the harder but ultimately more powerful path forward. "I know there's no peace in retaliation," she reflects, "but I also know I have a voice for a reason, and I'm done being silenced."

The parallels between Erin's recovery journey and her business challenges reveal profound insights about personal transformation. Her description of rebuilding herself after addiction resonates universally: "When you feel like you're just broken and all the pieces are laying on the ground... the cool part is you get to pick them up and form them into a foundational structure that is not breakable, and you can leave pieces on the ground that don't serve you anymore."

Erin's story isn't just about roofing – it's about finding purpose through adversity, transforming trauma into strength, and creating space for authenticity in environments that resist change. Her pink truck isn't just a marketing gimmick; it's a bold statement about claiming space in an industry that wasn't designed for women, yet desperately needs their perspective and talent.

Ready to be inspired by raw honesty and unwavering determination? Listen to Erin's full story and discover what happens when recovery principles meet entrepreneurial spirit – creating a foundation stronger than any roof she's ever built.

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/

Send us a text

The fear of making a decision runs deep in our psychology—whether you're contemplating a $20,000 HVAC system or taking your first step toward sobriety. As someone who's walked both paths, I've discovered that sales objections and recovery hesitations share remarkable similarities.

When customers say "I need to think about it" or "I should check with my spouse first," they're often masking deeper fears. Just like someone struggling with addiction who wonders "Where will the fun go if I get sober?" or "What if I can't stick with it?" The underlying message is the same: change is terrifying. Most fascinatingly, refusing to make a decision is itself a decision—specifically, a choice to stay exactly where you are.

The key insight I've gained from both worlds is that pushing people never works. Whether you're selling HVAC systems or supporting someone's recovery journey, authenticity and honest communication create trust, while pressure tactics destroy it. People have an uncanny ability to sense when you're being incongruent or manipulative. That's why taking a genuine interest in their concerns, practicing active listening, and offering solutions rather than sales pitches creates better outcomes for everyone involved.

Your success, whether in business or in supporting others through life transitions, depends on understanding that people make decisions for their reasons, not yours. By validating concerns without judgment, asking thoughtful questions, and creating space for autonomous decision-making, you help others navigate change in a way that respects their journey. This approach not only leads to better business outcomes but also more meaningful human connections.

Have you noticed this pattern in your own life? How might approaching difficult conversations with more curiosity and less pressure change your relationships—both professional and personal? I'd love to hear your experiences.

https://coreyberrier.gumroad.com/

Support the show

https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.linkedin.com/in/coreysalescoach/