• Collaboration with Elyse Archer: The focus on superhuman selling and celebrating personal/professional evolution.

• Not everyone celebrates your progress, and that’s a sign you’re on the right track.

• Moving beyond tactical changes to deeper transformation (“changing your source code”).

• Three pillars of true winning: Alignment, energy, and identity.

• Clearing misconceptions: It’s not about superpowers.

• Referencing pop culture (Superman old and newfE movies) as a light-hearted segue.

• Emphasis on authenticity: Shedding the mask, stopping the act, and remembering your true self.

• Moving away from scripts, tricks, and hacks.

• Selling becomes about inner frequency, presence, and fully believing in yourself.

• Transition from chasing prospects to attracting them.

• Mindset is not the main lens—identity is.

• If you’re still hustling or trying to be liked, you “leak energy” and repel prospects.

• The exhaustion of wearing a false persona.

• Lobster’s uncomfortable shell as a metaphor for outgrowing your former identity.

• The necessity (and discomfort) of shedding what no longer fits to allow for new growth.

• Upgrading identity causes a sudden, noticeable shift (“snap into place”), not just incremental change.

• Importance of alignment: Doing the necessary work from a genuine place rather than effortful striving.

• Referencing Yoda and The Matrix: Moving from trying to simply doing—making selling second nature.

• Acknowledgment that the journey isn’t easy or always positive.

• Your nervous system and old connections may resist your change.

• Social consequences: Some friends may distance themselves or subtly wish for your failure.

• The temptation to shrink back to your former self for comfort and acceptance.

• Powerful encouragement to resist this temptation (“Don’t you dare”).

• The discomfort of growth as proof of real progress (“receipt that you’re doing it right”).

• Shifting from chasing external wins to embodying the win internally.

• Your state of being (sale), presence (pitch), and alignment (close) are key to sustainable success.

• Letting go of “faking it,” and selling from wholeness rather than lack.

• Recognizing and validating listeners who are navigating their own shifts.

• Teaser for something new and exciting coming soon in partnership with Elise Archer.

• Share the episode with others going through their own transformation and stay tuned for upcoming announcements.

Welcome back to Spirit of the Deal! In this episode, host Brandon Handley shares insights from a powerful breathwork session he recently led at Redemption Alcohol Treatment Center alongside as a guest of Brandon Novak's. With fresh reflections from Independence Day, Brandon explores the theme of liberation—what it really means to break free not just from addiction, but from limiting scripts, old patterns, and the relentless grind mode so many of us operate in, especially in business and sales.

Through vulnerable stories, practical tools, and wisdom from sources like the I Ching and David Hawkins’ “Power vs. Force,” this episode invites listeners to let go of fear-driven action and perfectionism. Instead, Brandon encourages us to stand in our authentic selves, align our actions, and approach both life and business from a place of inner freedom and truth. Tune in for thought-provoking ideas on detaching from outcomes, rewriting your personal and sales scripts, and letting your true essence do the work—because, as Brandon reminds us, liberation isn’t something to chase; it’s already within you.