Summary

In this conversation, Chris Dyer shares insights on leadership, company culture, and the importance of saying yes to opportunities. He discusses his current projects, including AI in social media management and environmental initiatives in the wine industry. Dyer emphasizes the significance of positive leadership and the seven pillars that contribute to a thriving workplace culture. He reflects on his personal growth journey and the transformative power of embracing new experiences.

Takeaways

Successful people do not focus on their weaknesses.
The spirit of the deal is about shrinking the loop.
Positive leadership is about understanding what works.
Saying yes can lead to unexpected opportunities.
Company culture is crucial for employee satisfaction.
The seven pillars of leadership are essential for success.
Transformational leadership requires constant learning.
AI can streamline social media management for organizations.
Environmental responsibility is important in all industries.
Personal growth often comes from stepping outside comfort zones.

Chapters

00:00 Introduction and Energy Check
01:59 Chris Dyer's Background and Current Projects
05:36 AI and Social Media Management
09:22 The Wine Industry and Environmental Impact
13:29 Transformational Leadership and Company Culture
17:39 The Seven Pillars of Positive Leadership
21:18 The Importance of Saying Yes
25:22 Positive Leadership vs. Toxic Positivity
29:24 Conclusion and Future Endeavors

Let's cut the small talk and get straight to the marrow. Brandon Handley isn't just wishing you a Happy Thanksgiving; he's handing you the blueprint to your own evolution. We're sitting here discussing the Hero's Journey—not because we're writing a screenplay, but because it is the undeniable architecture of high-stakes sales, addiction recovery, and relentless personal growth.

You think you're just hitting a wall in your business? You think that burnout is random? It's not. It's a pattern. Campbell identified it, Hollywood monetized it, but you? You have to survive it to cash in. Handley breaks down the 12 steps, proving that whether you're white-knuckling a steering wheel outside a liquor store or waiting for legal to sign a massive contract, the psychological arc is exactly the same.

Here is the gritty truth about where you are and where you're going:

• The Call and The Refusal: It starts with a whisper or a meltdown. You know the current routine—the "Ordinary World"—is dead. But then comes the fear. The Imposter Syndrome. The "who am I to lead this?" That doubt isn't a stop sign; it's the entry fee.
• The Point of No Return: You meet the mentor (maybe it's a person, maybe it's a program), and you cross the threshold. You surrender the need for total control. You stop waiting for permission to lead and you step into the unknown.
• The Ordeal in the Cave: This is the part nobody puts on Instagram. You face the "Inmost Cave." The cave you fear to enter holds the treasure you seek. In sales, this is confronting your insecurity. In recovery, it's sitting with the emotions you used to numb. This is where the old identity dies so the new one can breathe.
• The Resurrection & Return: You don't just come back; you come back changed. You return with the "elixir"—the wisdom to mentor others, to lead teams with empathy, and to win because of who you are, not who you're pretending to be.

The Edge: Hacking the Identity
Handley isn't just talking theory; he's engineering the outcome. He's using AI to compose music that reinforces the new identity and breathwork to embody the journey physically. Why? Because imprinting must happen before expression. You have to see it and feel it internally before it shows up in your bank account.

The Stakes
This is about Superhuman Selling. The market doesn't need another script robot. It needs you—the grounded, aligned, gritty version of you. The version that stopped asking, "Am I enough?" and started playing the game on a mythic level. Stop trying to be "Sales Guy." Be the hero of your own damn story. If you're ready to win from your true identity, it's time to cross the threshold

Alright, settle in, grab your poison, and prepare for a soul-baring session with Laura Grabavoy, a woman who's wrestled with demons, defied the odds, and emerged not just unscathed, but incandescent. If you've ever felt stuck, like you're running on fumes while the universe keeps throwing you curveballs, then this episode is your damn permission slip to grab the wheel. We're diving deep into the messy, glorious process of truly choosing yourself, even when every cell in your body screams otherwise. Trust us, you're going to walk away feeling not just seen, but seen as the goddamn legend you are. Get ready.

In this episode, you'll discover:

• The brutal honesty of letting go: Laura shares the limiting beliefs she had to torch to finally step into her power, proving that sometimes, the biggest breakthrough comes from ditching the external BS.
• From victim to visionary: We unpack the pivotal identity shifts that allowed Laura to reframe her narrative from one of trauma to one of unshakeable strength. Think less "poor me" and more "watch me roar."
• The quantum leap of choosing YOU: Discover how leaning into your own worth can actually manifest the opportunities you've only dreamed of – yes, even when the path ahead looks like a goddamn minefield.
• The "Choose You Anyway" manifesto: Laura drops the mic on how to anchor into your true self, silence the noise, and embrace the power of inner alignment, because honey, fitting in is for losers.

You ever feel that?

That feeling of expansion so massive it's like you're about to snap? You're getting the clients, the opportunities, the growth – all the stuff you've been asking for. But you're also… exhausted. Tense. Quietly wondering if you can actually hold onto it all.

Yeah, that's the moment most of us either tighten up and burn out. But what if we told you there's a way to build and expand without that constant hum of anxiety?

This episode dives deep into the two words that'll make you unstoppable: Structure and Surrender. We're talking about ditching the cage of fear-driven deadlines and the avoidance dressed in spiritual clothing. It's about finding that sweet spot where progress doesn't feel like pressure, and you can finally have stability, spaciousness, *and* momentum.

We're unpacking:

• Why structure without surrender is a cage, and surrender without structure is just avoidance.
• Brandon's own journey from burnout to balanced growth, thanks to a "tail wing" of daily rituals.
• The subtle art of knowing when to push and when to just… let go.
• How true expansion means transforming, not just surviving.

If you're done forcing it and ready to create from your center, buckle up. This one's for you.

Learn more about the Superhuman Selling Membership here: https://3daychallenge.elysearcher.com/

This week on Spirit of the Deal, we're diving deep with Laura Dionisio, a powerhouse coach who helps high achievers break free from "soul-sucking" success. Ever feel like you're climbing the ladder only to realize it's leaning against the wrong wall? Laura's been there, and she's here to guide you through a career pivot that feels not just successful, but genuinely *good*.

We're talking about:

• The "speed dating" of our intro: Get ready for rapid-fire insights into what makes Laura tick.
• Alchemizing stubbornness: Discover how a shadow trait became her superpower in sales and life.
• The ultimate sales question: Learn how Laura flips the script to get clients to ask themselves the *real* question.
• From aerospace to alignment: Laura shares the courageous leap she took from a stable corporate career to building her dream business, Lead Intact.
• Embodying your future self: We explore the neuroscience and mindset shifts required to truly step into the identity you desire.
• The "cha-cha" childhood and its impact: How a nomadic upbringing shaped Laura's global perspective and innate resilience.
• The spirit of the deal, redefined: Laura breaks down her "Why, What, How" framework and how it applies to every exchange.

If you're ready to ditch the burnout, reclaim your career, and build a life with purpose and passion, this episode is your blueprint. Get ready to be inspired, challenged, and aligned.

Laura Dionisio brings a powerful perspective on career transitions, rooted in her own journey from eighteen years in corporate engineering to becoming a purposeful career coach. The core insight is that true success isn't about climbing a ladder, but about aligning your career with what actually feels good and brings you joy. She emphasizes ditching the "shiny but soul-sucking" versions of success that society often pushes.

The emotional stakes here are high. For so many high achievers, there's a gnawing feeling of misalignment, a sense of "is this all there is?" Laura experienced this herself, leading to a period of "reverse bedtime procrastination" and a profound sense of being out of sync with her own needs. Her decision to leave a long, established corporate career for her own business, Lead Intact, was a massive leap of faith. She highlights the relief and liberation that came with finally aligning her actions with her inner truth.

Key takeaways from the conversation include:

• The Power of Embodiment: Laura, like many in the "Spirit of the Deal" community, understands that visualizing success isn't enough; you have to embody your future self. This means not just seeing it, but feeling it and acting from that place.
• Stubbornness as a Strength: She candidly shares her "shadow trait" of stubbornness, which she's powerfully alchemized into determination. When faced with doubt, her stubbornness kicks in, pushing her forward, often against the odds.
• "Are You Worth It?": The boldest sales conversation takeaway is the question, "The program's worth it, are you worth it?" This flips the script, forcing potential clients to confront their own self-worth and readiness to invest in themselves.
• Cultural Resilience and Adaptability: Her "cha-cha childhood," moving between the Philippines and the US multiple times, built incredible resilience and an open-mindedness to different ways of being. This has translated into her coaching, allowing her to be deeply understanding of diverse perspectives.
• The "Why" and "What" of the Deal: Laura's framework for "Spirit of the Deal" centers on understanding the intention behind any exchange – the "why" (your core motivation) and the "what" (your desired outcome), as opposed to just the "how" (the transaction itself).
• Leaving the Spreadsheet Behind: Her significant career pivot was the first time she didn't create a spreadsheet. This signifies a move from purely logical, data-driven decisions to trusting her intuition and inner knowing.

The conversation powerfully illustrates how embracing your authentic identity, even when it means defying expectations and societal norms, leads to a more energized, aligned, and ultimately, more successful life and career. It's about doing the brave work of excavating your own truth and then building your life from that foundation.

What happens when the floodgates open? Last week was a whirlwind of vacation, travel, and a packed schedule of breathwork sessions, interviews, and important client calls. It felt like everything hit at once, pushing the limits of what seemed possible. But here's the kicker: this wasn't a sign of overwhelm. It was proof. Proof of alignment, of growth, and of the universe responding to what you've been asking for.

In this episode, we dive deep into the psychology of abundance and the neuroscience of expansion. You'll learn:

• The difference between forcing and allowing: Discover why chasing what you want often repels it, and how to shift into a state of effortless attraction.
• How to recognize and break through your "upper limits": We'll explore how to reframe moments of perceived overwhelm as signals for growth, not sabotage.
• The tangible results of alignment: Hear how consistent practices and a commitment to expansion can lead to significant breakthroughs in your business and life.

If you're ready to stop chasing and start receiving, this episode is your roadmap to holding and multiplying overflow sustainably. Get ready to expand your capacity and embrace the next level of who you are becoming.

Membership program: https://3daychallenge.elysearcher.com/

What if the secret to more money isn't more hustle, but a higher vibration? This week on Spirit of the Deal, we're diving deep into Wealth Energetics. Forget the spreadsheets and the grind for a moment. We're talking about who you *are* when you already feel wealthy, long before the numbers hit your account.

We're breaking down how your subconscious can sabotage your success, why "doing things in a certain way" is the real secret to getting rich, and how your energy—not just your effort—sets your income ceiling.

Get ready to:

• Understand the difference between operating from force versus flow.
• Discover why alignment trumps hustle in attracting wealth.
• Learn how to calibrate your internal "thermostat" to match your desired income.
• Shift from aggressive "I am" affirmations to powerful, subconscious-driven questions.
• Leverage the power of community to elevate your energetic state.

This is about embodying the version of you that's already there. It's about money moving towards certainty, not desperation. Tune in to recalibrate your internal compass and start attracting abundance from a place of empowered presence.