The Shift to Superhuman- Redefining What It Looks Like to Win in Sales

1. Introduction to the Theme: Superhuman Selling

• Collaboration with Elyse Archer: The focus on superhuman selling and celebrating personal/professional evolution.

• Not everyone celebrates your progress, and that’s a sign you’re on the right track.

2. Redefining Winning in Sales and Business

• Moving beyond tactical changes to deeper transformation (“changing your source code”).

• Three pillars of true winning: Alignment, energy, and identity.

3. What “Superhuman” Really Means

• Clearing misconceptions: It’s not about superpowers.

• Referencing pop culture (Superman old and newfE movies) as a light-hearted segue.

• Emphasis on authenticity: Shedding the mask, stopping the act, and remembering your true self.

4. The Sales Shift: From Forcing to Attracting

• Moving away from scripts, tricks, and hacks.

• Selling becomes about inner frequency, presence, and fully believing in yourself.

• Transition from chasing prospects to attracting them.

5. The Crucial Difference: Identity vs. Mindset

• Mindset is not the main lens—identity is.

• If you’re still hustling or trying to be liked, you “leak energy” and repel prospects.

• The exhaustion of wearing a false persona.

6. Personal Growth Analogy: The Lobster Story

• Lobster’s uncomfortable shell as a metaphor for outgrowing your former identity.

• The necessity (and discomfort) of shedding what no longer fits to allow for new growth.

7. The Identity Upgrade and Its Effects

• Upgrading identity causes a sudden, noticeable shift (“snap into place”), not just incremental change.

• Importance of alignment: Doing the necessary work from a genuine place rather than effortful striving.

• Referencing Yoda and The Matrix: Moving from trying to simply doing—making selling second nature.

8. The Challenges of Transformation

• Acknowledgment that the journey isn’t easy or always positive.

• Your nervous system and old connections may resist your change.

• Social consequences: Some friends may distance themselves or subtly wish for your failure.

9. Emotional Realities of Growth

• The temptation to shrink back to your former self for comfort and acceptance.

• Powerful encouragement to resist this temptation (“Don’t you dare”).

• The discomfort of growth as proof of real progress (“receipt that you’re doing it right”).

10. The New Paradigm: Becoming the Win

• Shifting from chasing external wins to embodying the win internally.

• Your state of being (sale), presence (pitch), and alignment (close) are key to sustainable success.

• Letting go of “faking it,” and selling from wholeness rather than lack.

11. Support and Next Steps

• Recognizing and validating listeners who are navigating their own shifts.

• Teaser for something new and exciting coming soon in partnership with Elise Archer.

• Share the episode with others going through their own transformation and stay tuned for upcoming announcements.